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Ad spend share cost calculator

What paying creators a share of your ad spend costs at a given budget.

A 10 % share of $10,000 in monthly ad spend pays creators $1,000 a month, $250 each across 4 creators, and takes the effective cost of that media to $11,000.

Change any input and the result updates. The formula is further down.

$
%
Paid to creators per month

$1,000

Spend × share

Per creator per month

$250

If spend is split evenly

Effective cost of media

$11,000

Spend plus the share

Cost of media per month, split$11,000
  • Creators' share $1,000
  • Ad spend $10,000

Example math. Spend and share are inputs you choose.

The formula

  1. Paid to creators = ad spend × share
  2. Per creator = paid to creators ÷ creators, if the spend is split evenly
  3. Effective media cost = ad spend + paid to creators
  4. On HourlyUGC the share is 1 to 30 % of the Meta spend behind each creator's video.

Questions people ask

What is ad spend share?
A pay model where the creator earns a percentage of the ad budget the brand spends behind their video, usually Meta Partnership Ads.
Does the creator get paid if the ad does not sell?
Yes. Ad spend share pays for the spend, not for the sales. That is why it is often combined with a cap or a lower percentage.
How is the spend tracked?
At the ad level in the ad account. The platform reads the spend per ad and pays the creator whose video it uses.
Is the share on top of the ad cost?
Yes. A 10 % share on $10,000 of spend adds $1,000 to the cost of that media.