Commission rates
Commission rates for UGC creators, by category
What a commission rate looks like in each niche: public benchmarks with their sources, the order values that make it work, and example math. Not a price list.
What brands set on HourlyUGC
From 33 campaigns on HourlyUGC, exported Nov 7, 2026
| Pay model | Campaigns | Median | 25th to 75th percentile |
|---|---|---|---|
| Hourly | 11 | $27.5 per hour | $25 to $28.75 |
| Per video | 16 | $25 per video | $25 to $36.25 |
| Per 1,000 views | 6 | $1 per 1,000 views | $1 to $1.75 |
Aggregates only, never a brand name. Groups with fewer than 5 campaigns are left out. These are the rates brands set, not what creators earned.
By niche
17 niches, each with its public benchmarks and example math
Apps and SaaS
Commission-based UGC for apps and software: recurring commissions, published rates from HubSpot, Notion and Shopify, pay models and formats that convert.
5 public benchmarks · example at 30 % on $29Baby and kids
Commission-based UGC for baby and kids brands: Amazon's 3 % baby rate, which pay model fits, formats that sell, and the COPPA rules for filming kids.
4 public benchmarks · example at 10 % on $70Beauty and cosmetics
Commission-based UGC for makeup and cosmetics: order values, Amazon beauty rates, which pay model fits, the formats that sell, and the claims rules.
5 public benchmarks · example at 20 % on $38Fashion and apparel
Commission-based UGC for clothing and shoes: order values, Amazon fashion rates, online return rates, which pay model fits, and the formats that sell.
6 public benchmarks · example at 10 % on $95 · on HourlyUGC: Hourly median $27.5 (10 campaigns)Fitness
Commission-based UGC for fitness gear, apparel and programs: Amazon sports rates, which pay model fits, formats that sell, and the claims rules.
4 public benchmarks · example at 12 % on $85Food and beverage
Commission-based UGC for snacks, drinks and pantry brands: thin margins, Amazon's 1 % grocery rate, which pay model fits, and the FDA claim rules.
6 public benchmarks · example at 10 % on $60Fragrance
Nobody can smell a video, and the bottle sells weeks after the discovery set. Commission on code orders and ad spend, and the FDA aromatherapy line.
6 public benchmarks · example at 15 % on $95Haircare
Wash-day videos work as ads just as the usage fee runs out. Ad spend share instead of renewals, code commission on bundles, and the FDA hair growth line.
5 public benchmarks · example at 15 % on $42Health and wellness
Commission-based UGC for wellness products and devices: margins, affiliate rates, which pay model fits, formats that work, and FTC health-claim rules.
4 public benchmarks · example at 12 % on $120Home and kitchen
Commission-based UGC for cookware, gadgets and home goods: order values, Amazon kitchen and home rates, which pay model fits, and the formats that sell.
5 public benchmarks · example at 8 % on $110Jewelry and accessories
Commission-based UGC for jewelry and accessories: high order values, Amazon's 4 % rate, which pay model fits, formats, and the FTC Jewelry Guides.
3 public benchmarks · example at 10 % on $150Outdoor and sports
Commission-based UGC for outdoor gear and sports equipment: Amazon's 3 % rate, recreation margins, which pay model fits, and formats that sell.
4 public benchmarks · example at 8 % on $140Pets
Commission-based UGC for pet food, treats and gear: order values, Amazon's 3 % pet rate, subscriptions, which pay model fits, and pet food claim rules.
4 public benchmarks · example at 12 % on $65Skincare
How commission-based UGC works for skincare: order values, Amazon beauty rates, which pay model fits, formats that sell, and the claims rules.
6 public benchmarks · example at 15 % on $45 · on HourlyUGC: Hourly median $27.5 (8 campaigns)Supplements
Commission-based UGC for supplements: subscription economics, Amazon's 1 % health rate, which pay model fits, and the FTC and FDA claim rules.
4 public benchmarks · example at 20 % on $55Tech and gadgets
Commission-based UGC for electronics and accessories: thin margins, Amazon's 2 to 4 % electronics rates, which pay model fits, and the formats that sell.
6 public benchmarks · example at 6 % on $130Travel
Comped stays, a fee on top, bookings months later through an OTA. CPM for reach, a fixed amount per booking, ad spend share, and the FTC fake-review rule.
4 public benchmarks · example at 10 % on $220Public benchmarks in one table
Affiliate program rates are a floor for what a brand already pays for an attributed sale. Creator commission usually sits above them because the creator also makes the video.
Sources
Each benchmark links to the public page it came from.
- Apps and SaaS: HubSpot affiliate program: recurring commission · hubspot.com, checked Nov 7, 2026
- Apps and SaaS: Notion affiliate program: share of year-one revenue (program not accepting new affiliates at check) · notion.com, checked Nov 7, 2026
- Apps and SaaS: Shopify affiliate program: per-referral bounty · shopify.com, checked Nov 7, 2026
- Apps and SaaS: Gross margin, Software (System and Application) sector, US (Damodaran, Jan 2026) · pages.stern.nyu.edu, checked Nov 7, 2026
- Apps and SaaS: Share of Meta-attributed sales offered by app and software brands with a public program on Trybe, median, computed by us from TrybeDaily's brand pages, checked 31 Oct 2026 (276 of 631 brands; 179 pay a share of all sales, median 20 %) · trybedaily.com, checked Oct 31, 2026
- Baby and kids: Amazon Associates rate, Baby Products · affiliate-program.amazon.com, checked Nov 7, 2026
- Baby and kids: COPPA applies to personal information from children under 13, including photos, videos and audio of a child; rule amended 22 April 2025 · ftc.gov, checked Nov 7, 2026
- Beauty and cosmetics: AOV, beauty and personal care (Shopify, citing Dynamic Yield) · shopify.com, checked Nov 7, 2026
- Beauty and cosmetics: AOV, beauty and personal care (LoyaltyLion, citing Dynamic Yield, June 2023) · loyaltylion.com, checked Nov 7, 2026
- Fashion and apparel: Online return rate, all retail, US 2025 (NRF) · nrf.com, checked Nov 7, 2026
- Health and wellness: TikTok branded content: pharmaceuticals and healthcare products such as telehealth are prohibited · tiktok.com, checked Nov 7, 2026
- Travel: Expedia Group creator program, Travel Shops commission (paid through Partnerize when someone books through the creator's links) · creator.expediagroup.com, checked Nov 7, 2026
- Travel: Booking.com affiliate partner program, commission rate · booking.com, checked Nov 7, 2026