UGC campaign mistakes to avoid, one page per brand problem

“We paid $300 a video and nine out of ten never beat our control.”

UGC ads not converting: stop paying for videos that exist

Pay for videos that sell, not videos that exist. Commission-based: no base pay. The creator earns from the sales they bring (1-50 % of each order, or $1-500 per order) or from the Meta ad spend behind their video (1-30 %).

Also on this pain: Commission-only UGC: pay for the videos that sell · How much to pay for a UGC video, and how to stop overpaying · Pay creators a percentage of ad spend: only for videos that run

“Our ads are fatigued and we can't make new creative fast enough.”

Creative fatigue in Meta ads: fix it with volume you can afford

Volume is the lever, and volume needs a cheap unit. Hourly: book hours, and each session ends in videos. Per video: pay for each approved one.

Also on this pain: UGC hourly rate: book hours, get a week of creative back

“I spend my week DMing creators who never reply.”

How to find UGC creators for Meta ads without DMing one by one

Stop chasing. Let creators come to you. Campaigns can be open, by application (with or without an intro video) or invite only. Creators apply.

“We paid an influencer a flat fee for one post and got nothing.”

Commission vs flat fee UGC: stop paying for videos that lose

Pay on results, not on reach promises. Commission on sales or ad spend, or CPM per 1,000 organic views, added to any base.

Also on this pain: Pay per view UGC: pay creators per 1,000 views, not promises · Performance-based UGC: pay creators on results, not reach · UGC vs influencer marketing: pay on results, not reach promises

“Chasing invoices, files and usage rights eats my team. And reviewing 200 videos one by one kills a week.”

Manage UGC creators: briefs, videos, pay and rights in one place

One place for briefs, videos, payments and rights. Briefs, videos, payments and rights in one platform.

“Reviewing 200 videos one by one kills a week.”

UGC review process: brief once, review by creator

Review by creator. Brief once. Review by creator instead of video by video, with one brief per campaign.

“Getting a creator's video live as a Partnership Ad is a mess of downloads and permissions.”

Whitelisting rates: what creators charge for their handle

Approved video to live Meta ad, from the same place. Launch Meta Partnership Ads with the creators' videos from inside HourlyUGC.

Also on this pain: Meta partnership ads for UGC: from approved video to live ad

“I have no idea which creator actually drove sales.”

Which creator drove sales? Count the order before you pay

Count the sale before you pay for it. Attribution by Meta, or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, creator links and codes.

“We use one tool for UGC, another for affiliates and a third for ads.”

UGC platform pricing models: subscriptions, fees, shares

Every way to pay creators. One platform. Hourly, per video, commission, CPM and samples, combinable in the same campaign.

Also on this pain: How to pay UGC creators: every model, one place · UGC vs affiliate marketing: pay for the video and the sale

“Why would I add to my CPA when I can just pay $200 to $300 a video?”

Hybrid UGC payment: base plus commission, CPM and samples

You don't have to pick. A per-video or hourly base plus commission on top, in the same campaign; or commission only when you want zero upfront cost.

Also on this pain: Gifted product plus commission: UGC with no cash upfront · UGC creator commission structure: base, share, or both

“We have 30 creators on the roster and not one will film for a share of sales alone.”

Creators won't film for commission only? Add a base

Give the work a base. Pay the result on top. A base (hourly or per video) plus commission on top, in the same campaign.

“Does this work for a brand my size, or only for the ones spending six figures a month?”

Does commission-based UGC work for small brands? With a base, yes

Good content at a low cost, commission optional. Hourly or per video as the base, commission optional.

“We shipped forty boxes. Eleven videos came back, and half of those ignored the brief.”

Creators took the samples and never posted: how to stop it

Pick who films before anyone ships a sample. Applications with an intro video, or invite only, before a sample ships; review by creator, brief once.

“Every commission program is 10 % of GMV. We're an app. There is no cart.”

UGC for apps: commission with no cart to share

Pay on the spend behind the video, or per order. A fixed $1 to $500 per order, or 1 to 30 % of Meta ad spend.