Guides
Guides: how to pay creators, count the sale, run the ad
Plain explanations of every way to pay creators, with the math and the sources. Grouped by who they are for.
Starting from a problem instead? One page per brand problem, in the brand's own words.
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For brands and creators
Commission-based UGC: pay for the videos that sell
Commission-based UGC pays creators a share of the sales or ad spend their video drives. The pains it fixes, every pay model, attribution and FTC rules.
Updated Nov 7, 2026 The guide11 minPerformance-based UGC: pay on results, not on reach promises
You paid a flat fee for one post and got nothing. Performance-based UGC pays creators on sales, ad spend or views. Models, measurement, examples.
Updated Nov 7, 2026For brands
Choosing a pay model, setting rates, running the program
Creative fatigue in Meta ads: fix it with volume you can afford
Your winners wear out and new creative is slow and expensive. Why fatigue is a volume problem, the math, and how hourly sessions make the unit cheap.
Updated Nov 7, 2026 8 minCommission-only UGC: pay for the videos that sell
You paid $300 a video and most never beat control. Commission-only UGC pays creators from the sales or ad spend their video drives. How to set it up.
Updated Nov 7, 2026 7 minDoes commission-based UGC work for small brands? With a base, yes
Commission alone needs spend to share, and the big programs run six figures a month. Start with a cheap hourly or per-video base, add a share on winners.
Updated Nov 7, 2026 7 minCommission vs flat fee UGC: stop paying for videos that lose
You paid a flat fee for a post and got nothing. Commission pays the creator from the ad spend or sales their video drives. When to use each, with numbers.
Updated Nov 7, 2026 7 minCreators won't film for commission only? Add a base
Brands tried commission only at 15 percent and got no replies. Why creators pass, and the fix: a per-video or hourly base with the share on top.
Updated Nov 7, 2026 7 minHow to find UGC creators for Meta ads without DMing one by one
You spend the week DMing creators who never reply. How open, application and invite-only campaigns flip it so creators apply to you, with a worked brief.
Updated Nov 7, 2026 8 minHow to pay UGC creators: every model, one place
One tool for UGC, another for affiliates, a third for ads. How to pay UGC creators: hourly, per video, commission, per view, samples; methods and fees.
Updated Nov 7, 2026 8 minWhich creator drove sales? Count the order before you pay
You have no idea which creator drove sales. Four ways to attribute an order to a creator, what each misses, last touch, and Meta's count versus your own.
Updated Nov 7, 2026 7 minManage UGC creators: briefs, videos, pay and rights in one place
Spreadsheets, invoices, files and rights eat the team. What a creator management platform has to hold, in order, and how HourlyUGC keeps it in one place.
Updated Nov 7, 2026 8 minMeta partnership ads for UGC: from approved video to live ad
A creator's video as a Partnership Ad means downloads and permissions. What Meta requires, how it differs from whitelisting, and how to pay for it.
Updated Nov 7, 2026 8 minHybrid UGC payment: base plus commission, CPM and samples
Why add commission to a per-video fee? You don't have to pick. How to combine a base with a share of spend or sales, pay per view and samples.
Updated Nov 7, 2026 7 minPay creators a percentage of ad spend: only for videos that run
Nine of ten videos never beat your control. A share of ad spend pays the creator only when you scale their video. How spend is matched, what rate to set.
Updated Nov 7, 2026 7 minPay per view UGC: pay creators per 1,000 views, not promises
You paid a flat fee for one post and got nothing. Pay per view UGC pays per 1,000 views the creator's own post earns. Rates, counting, caps and terms.
Updated Nov 7, 2026 8 minHow much to pay for a UGC video, and how to stop overpaying
You paid $300 a video and most never beat control. What public data says a UGC video costs, what moves the price, and how to pay per approved video only.
Updated Nov 7, 2026 7 minGifted product plus commission: UGC with no cash upfront
Why add commission to a per-video fee? Try the other order: ship the product, pay a share of sales or ad spend, no cash upfront. Rates and counting.
Updated Nov 7, 2026 7 minUGC ads not converting: stop paying for videos that exist
Nine of ten UGC videos never beat the control. Why that happens, the fix with a worked example, and how commission pays only the videos that spend or sell.
Updated Nov 7, 2026 7 minUGC review process: brief once, review by creator
Two hundred videos reviewed one by one costs a week. A review process that briefs once and reviews by creator, with the checklist, and the Gravitiq proof.
Updated Nov 7, 2026 8 minUGC creator commission structure: base, share, or both
Why add commission to your CPA when you can pay $200 a video? You don't have to pick. How to set a UGC creator commission structure from your margin.
Updated Nov 7, 2026 7 minUGC for apps: commission with no cart to share
No cart to share, so app brands pay a fixed amount per order or a share of the Meta ad spend behind the video. Wispr Flow's 7 percent, and your number.
Updated Nov 7, 2026 7 minUGC hourly rate: book hours, get a week of creative back
Your ads are fatigued and new creative is too slow. Hourly UGC books a creator for hours and the session ends in videos. What it costs and when it wins.
Updated Nov 7, 2026 7 minUGC platform pricing models: subscriptions, fees, shares
Subscription, marketplace fee, share of money moved or per-video bundle. Published fees from Trybe, Sideshift, Collabstr, Influee, Insense and GRIN, dated.
Updated Nov 7, 2026 7 minCreators took the samples and never posted: how to stop it
Creators took samples and never posted because the sample was the selection step. Select by application with an intro video, then ship, then pay per video.
Updated Nov 7, 2026 8 minUGC vs affiliate marketing: pay for the video and the sale
One tool for UGC, another for affiliates, a third for ads. What affiliate buys, what UGC buys, and how commission-based UGC runs both in one campaign.
Updated Nov 7, 2026 7 minUGC vs influencer marketing: pay on results, not reach promises
One influencer post is one shot at a flat fee. UGC paid on sales, ad spend or views is twenty shots you pay for when they land. The difference, in numbers.
Updated Nov 7, 2026 7 minWhitelisting rates: what creators charge for their handle
Running ads from a creator's handle costs a fee or a share of spend. Published whitelisting rates: % of base per month, % of ad spend, flat fees, sourced.
Updated Nov 7, 2026For creators
What commission deals pay, how they are tracked, what to ask
Canvas UGC: what it is and how creators are paid
Canvas UGC means creators film and post to an account the brand owns. How creators are paid, how it differs from commission-based UGC, and disclosure.
Updated Nov 7, 2026 6 minWhere to find commission-based UGC jobs
Where creators find commission-based UGC deals: creator platforms, brand affiliate programs, marketplaces and direct pitches, plus the red flags to avoid.
Updated Nov 7, 2026 7 minFTC disclosure for UGC creators
What the FTC requires when you are paid, given product or earn commission for UGC: where the disclosure goes, which words work, and what the penalties are.
Updated Nov 7, 2026 6 minGMV commission for creators: what you are paid on
GMV commission pays creators a percentage of the order value credited to them. What GMV includes, what refunds and windows do, and how to check an offer.
Updated Nov 7, 2026 7 minHow to get paid commission for UGC
How commission-based UGC pays creators: a share of sales or ad spend, how sales are counted, when the money lands, and what to check before you accept.
Updated Nov 7, 2026 7 minHow to pitch a brand for a commission deal
A creator's guide to pitching commission-based UGC: which brands say yes, what to put in the message, which terms to propose, and a worked example pitch.
Updated Nov 7, 2026 6 minIs commission-based UGC legit? A creator's checklist
Commission-based UGC is a real pay model. Some offers using the words are not. Ten checks: real brand, how sales are counted, refunds, payout timing, fees.
Updated Nov 7, 2026 7 minIs commission-based UGC worth it for creators?
Commission-based UGC can pay well or pay nothing. The real risks: no sales means no pay, short windows, holds, rights. How to judge a deal before you film.
Updated Nov 7, 2026 7 minUGC creator rates: commission vs flat
Sourced UGC creator rates for 2026: average flat payouts, published commission rates, and the arithmetic for when a commission deal beats a flat fee.
Updated Nov 7, 2026