Compared on public facts

Afluencer vs Roster

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Afluencer and Roster both list product seeding. Afluencer also lists pay per video, which Roster does not list publicly. Roster lists commission on sales, bonuses and ads launched from the platform, which Afluencer does not list publicly.

4 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Afluencer and Roster

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Afluencer lists pay per video and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Afluencer does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Roster lists commission on sales, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend and pay per 1,000 views, which Roster does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Roster lists bonuses, which HourlyUGC does not list publicly. 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Afluencer does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Afluencer	Roster
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Collabs can include a paid fee agreed in the app between the brand and the creator. 1	Not listed publicly
Commission on sales	Not listed publicly	Commission on each sale; every ambassador gets a unique link and discount code tied to the order. 1 2
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only. 1
Product seeding	Many collabs are paid in product, alone or with a fee; product send-outs are part of the Standard plan. 1 2	Product gifting for welcome gifts and seeding; ambassadors pick products and orders fulfill through Shopify. Included from the Starter plan. 1 2
Ads launched from the platform	Not listed publicly	Partnership Ads on Meta and Spark Ads on TikTok are part of the Pro plan. 1
Money and tracking	Afluencer	Roster
How sales are attributed	Not listed publicly	Each ambassador's link and discount code are attributed to the order; a sales attribution feature ties posts to revenue. 1 2
Platform fee	Not listed publicly	No commission and no transaction fees on referred revenue; a flat monthly price. 1 2
Brand pricing	Brands can post collabs at no cost. Afluencer Marketplace $49 a month (60 invitation credits); Standard $649 a month and Pro $1,049 a month (Influencer Hero management tools, by demo). Creator plans: Micro $0, Macro $29, Mega $79 a month. No long-term terms. 1 2	Starter, Growth, Pro and Enterprise, each one flat monthly price set by program size; no dollar figures on the page, prices come with a demo. 1
Creator payout	Brands pay creators and send product directly, not through Afluencer; the Standard plan adds influencer payments. 1 2	Commissions and cash rewards are paid in one bulk batch through PayPal or Venmo; tax forms (W-9, W-8BEN, 1099) are automated from the Growth plan. 1 2
Regions	Not listed publicly	Not listed publicly
Scale they publish	They say: The home page shows 350M+ influencers and 40+ integrations (their figures; the page also says every influencer is a real, verified Afluencer user). 1	They say: They say 1.5M+ referred orders, $250M+ referred revenue and 1.7M+ UGC posts. 1

What the facts say

Where they overlap

Product seeding

Afluencer lists, Roster does not

Pay per video: Collabs can include a paid fee agreed in the app between the brand and the creator.

Checked Nov 7, 2026

Roster lists, Afluencer does not

Commission on sales: Commission on each sale; every ambassador gets a unique link and discount code tied to the order.
Bonuses: Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only.
Ads launched from the platform: Partnership Ads on Meta and Spark Ads on TikTok are part of the Pro plan.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Afluencer

brands that budget per approved video
brands that ship product to creators

Roster

brands that can attribute sales and want to pay on orders
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Afluencer and Roster have in common?

Both list product seeding on their public pages (checked Nov 7, 2026).

What does Afluencer list that Roster does not?

Afluencer lists pay per video. Roster does not list it publicly; that is not the same as not offering it.

What does Roster list that Afluencer does not?

Roster lists commission on sales, bonuses and ads launched from the platform. Afluencer does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Afluencer: afluencer.com: FAQs, read 2026-11-07 · afluencer.com, checked Nov 7, 2026 · “many collabs include free product, a paid fee, or both, agreed inside the app.”
Roster: getroster.com, home, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Roster: getroster.com: Pricing, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Afluencer: afluencer.com: Pricing, read 2026-11-07 · afluencer.com, checked Nov 7, 2026
Afluencer: afluencer.com, home, read 2026-11-07 · afluencer.com, checked Nov 7, 2026 · “Every influencer is a real, verified Afluencer user”