Compared on public facts

Glewee vs Roster

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Glewee and Roster both list commission on sales, product seeding and ads launched from the platform. Glewee also lists pay per video, which Roster does not list publicly. Roster lists bonuses, which Glewee does not list publicly.

7 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Glewee and Roster

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Glewee lists pay per video, commission on sales and product seeding publicly. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend and pay per 1,000 views, which Glewee does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Roster lists commission on sales, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend and pay per 1,000 views, which Roster does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Roster lists bonuses, which HourlyUGC does not list publicly. 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Glewee	Roster
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Influencer and UGC campaigns: the brand sets a budget and creators set their rates. 1	Not listed publicly
Commission on sales	Affiliate campaigns pay commission on tracked sales; included on the Build and Scale plans. 1 2	Commission on each sale; every ambassador gets a unique link and discount code tied to the order. 1 2
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only. 1
Product seeding	Gifting campaigns: 10 gifting collaborations a month on Build, unlimited on Scale. 1 2	Product gifting for welcome gifts and seeding; ambassadors pick products and orders fulfill through Shopify. Included from the Starter plan. 1 2
Ads launched from the platform	Usage rights and whitelisting come with every campaign, so approved creator content can run as paid ads on Meta and TikTok. 1	Partnership Ads on Meta and Spark Ads on TikTok are part of the Pro plan. 1
Money and tracking	Glewee	Roster
How sales are attributed	Not listed publicly	Each ambassador's link and discount code are attributed to the order; a sales attribution feature ties posts to revenue. 1 2
Platform fee	0 % platform fee on every hire, on every plan. 1	No commission and no transaction fees on referred revenue; a flat monthly price. 1 2
Brand pricing	Build $150 a month billed yearly ($1,800); Scale $375 a month billed yearly ($4,500); annual billing saves 25 %; Full-Service is custom. Month to month, with a 30-day trial. 1 2	Starter, Growth, Pro and Enterprise, each one flat monthly price set by program size; no dollar figures on the page, prices come with a demo. 1
Creator payout	Brands pay creators through Glewee, which handles tax forms; creators withdraw from a Glewee Wallet to a bank account. No schedule is given. 1	Commissions and cash rewards are paid in one bulk batch through PayPal or Venmo; tax forms (W-9, W-8BEN, 1099) are automated from the Growth plan. 1 2
Regions	US creators. 1	Not listed publicly
Scale they publish	They say: They say 6,000+ brands and tens of thousands of vetted US creators. 1	They say: They say 1.5M+ referred orders, $250M+ referred revenue and 1.7M+ UGC posts. 1

What the facts say

Where they overlap

Commission on sales
Product seeding
Ads launched from the platform

Glewee lists, Roster does not

Pay per video: Influencer and UGC campaigns: the brand sets a budget and creators set their rates.

Checked Nov 7, 2026

Roster lists, Glewee does not

Bonuses: Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Glewee

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators

Roster

brands that can attribute sales and want to pay on orders
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Glewee and Roster have in common?

Both list commission on sales, product seeding and ads launched from the platform on their public pages (checked Nov 7, 2026).

What does Glewee list that Roster does not?

Glewee lists pay per video. Roster does not list it publicly; that is not the same as not offering it.

What does Roster list that Glewee does not?

Roster lists bonuses. Glewee does not list it publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Glewee: glewee.com, home, read 2026-11-07 · glewee.com, checked Nov 7, 2026 · “You set your budget and creators set their rates, with a 0% platform fee.”
Glewee: glewee.com: Pricing, read 2026-11-07 · glewee.com, checked Nov 7, 2026
Roster: getroster.com, home, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Roster: getroster.com: Pricing, read 2026-11-07 · getroster.com, checked Nov 7, 2026