Compared on public facts

#paid vs Influee

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

#paid and Influee both list pay per video and ads launched from the platform. Influee lists product seeding, which #paid does not list publicly.

5 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over #paid and Influee

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
#paid lists pay per video publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which #paid does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Influee lists pay per video and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Influee does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	#paid	Influee
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Creators set their rates and connect bank details before joining a campaign; the fee for each collaboration is set up front, and changes need both sides' written acceptance. 1 2	Creators set their own rates; brands pay per delivered video or photo at that rate, separate from the subscription. They say the average 30-second UGC video in the US is $92. Each collaboration allows unlimited content from the same creator at their prices. 1 2
Commission on sales	Not listed publicly	Not listed publicly
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Not listed publicly
Product seeding	Not listed publicly	Barter collaborations (content in exchange for a free product) are possible; products sent to creators count as part of their payment and are not returned. Paid collaborations also start with the product shipped to the creator. 1 2
Ads launched from the platform	Paid social, digital and offline rights can be bought through #paid, and campaign content is amplified or licensed only through #paid; the platform is integrated with TikTok, Meta, YouTube, Pinterest and Snap. 1 2	Partnership Ads on Instagram and Spark Ads on TikTok are offered with the creators; Spark codes are compiled in the platform. 1
Money and tracking	#paid	Influee
How sales are attributed	Not listed publicly	Not listed publicly
Platform fee	Not listed publicly	A marketplace fee on top of each creator payment: 10 % on the listed plans (paying a creator $100 costs $110). 1
Brand pricing	Not listed publicly	Month-to-month subscription, cancel any time: $229 a month (up to 10 creator collaborations a month), $529 (up to 25), $999 (up to 50), custom above. 10 % marketplace fee; creator payments separate. No free trial, but the subscription is refunded in full if no collaboration starts from the first campaign. 1
Creator payout	Creator fees are paid on the 15th or the last day of the month, about 30 days after the work, to the method the creator chose, through a third-party payment provider; faster payment is offered for a fee. If a campaign closes before content is submitted the payout is 0 %; submitted but unapproved content gets 25-100 %, case by case. 1 2	The creator's payment is kept in escrow until the content is delivered and approved by the brand; creators are then paid through Influee within 5-10 days, no invoicing. 1 2
Regions	Amounts on the platform are in US dollars; offices in New York, Toronto, Chicago, Los Angeles and Miami. The terms fall under Ontario, Canada law. 1 2	Creators in 30+ countries; their countries page lists 33: the US, Canada, Mexico, Argentina, Brazil, Australia, the UK and most of Europe. 1
Scale they publish	They say: They say their insights come from thousands of campaigns and creators. 1	They say: They say 180,000+ creators in 30+ countries, 30,000+ vetted creators in the USA, 1,800+ brands and $11M+ paid out to creators. 1 2

What the facts say

Where they overlap

Pay per video
Ads launched from the platform

#paid lists, Influee does not

Nothing in the models we track.

Checked Nov 7, 2026

Influee lists, #paid does not

Product seeding: Barter collaborations (content in exchange for a free product) are possible; products sent to creators count as part of their payment and are not returned. Paid collaborations also start with the product shipped to the creator.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

#paid

brands that budget per approved video

Influee

brands that budget per approved video
brands that ship product to creators

Questions people ask

What do #paid and Influee have in common?

Both list pay per video and ads launched from the platform on their public pages (checked Nov 7, 2026).

What does #paid list that Influee does not?

Nothing in the pay models we track. Every model #paid lists, Influee lists too.

What does Influee list that #paid does not?

Influee lists product seeding. #paid does not list it publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

#paid: #paid: Terms of Service for Creators (last updated 6 Mar 2026), read 2026-11-07 · hashtagpaid.com, checked Nov 7, 2026 · “the fees that Creator may charge to create content”
#paid: hashtagpaid.com (#paid), home, read 2026-11-07 · hashtagpaid.com, checked Nov 7, 2026 · “before ever getting on a campaign.”
Influee: influee.co: Pricing, read 2026-11-07 · influee.co, checked Nov 7, 2026 · “The Average 30s UGC Video Price in USA is $92”
Influee: influee.co: For creators, read 2026-11-07 · influee.co, checked Nov 7, 2026 · “set your own rates”
Influee: influee.co, home (English), read 2026-11-07 · influee.co, checked Nov 7, 2026 · “within 7 to 10 days after receiving the product”
#paid: #paid help centre: My collaboration got cancelled, will I be paid out?, read 2026-11-07 · help.hashtagpaid.com, checked Nov 7, 2026
Influee: influee.co: UGC creators by country, read 2026-11-07 · influee.co, checked Nov 7, 2026 · “Find Vetted UGC Creators In 30+ Countries!”