Compared on public facts

#paid vs Upfluence

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

#paid and Upfluence both list pay per video. #paid also lists ads launched from the platform, which Upfluence does not list publicly. Upfluence lists commission on sales and product seeding, which #paid does not list publicly.

4 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over #paid and Upfluence

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
#paid lists pay per video publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which #paid does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Upfluence lists pay per video, commission on sales and product seeding publicly. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend and pay per 1,000 views, which Upfluence does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2 3
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Upfluence does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	#paid	Upfluence
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Creators set their rates and connect bank details before joining a campaign; the fee for each collaboration is set up front, and changes need both sides' written acceptance. 1 2	Flat fee: a set rate for a sponsored post, video or other piece of content; hybrid deals add commission on top. 1
Commission on sales	Not listed publicly	Affiliate commissions as a percentage of sales from unique links or discount codes; can be mixed with flat fees. 1 2
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Not listed publicly
Product seeding	Not listed publicly	Product gifting campaigns ship products from Shopify, WooCommerce, BigCommerce or Magento catalogs (or manual upload) in exchange for possible posts; posts are not guaranteed. Upfluence says 60 % of gifted influencers share content on average. 1
Ads launched from the platform	Paid social, digital and offline rights can be bought through #paid, and campaign content is amplified or licensed only through #paid; the platform is integrated with TikTok, Meta, YouTube, Pinterest and Snap. 1 2	Not listed publicly
Money and tracking	#paid	Upfluence
How sales are attributed	Not listed publicly	Individual tracking links per influencer showing clicks and sales; auto-generated promo codes with Shopify, WooCommerce, Magento, BigCommerce and Amazon stores; Amazon Attribution supported. No attribution window is published. 1
Platform fee	Not listed publicly	A fixed platform fee; Upfluence says it takes no percentage of sales and Upfluence Pay carries a 0 % fee. No mandatory setup fee; optional paid onboarding packages exist. 1 2
Brand pricing	Not listed publicly	Custom-quoted by module (Find High-Impact Creators; Scale Creator Programs; Run Programs on Autopilot), based on team size and program volume. Minimum contract 12 months; a free trial is offered after an initial call. No prices published. 1
Creator payout	Creator fees are paid on the 15th or the last day of the month, about 30 days after the work, to the method the creator chose, through a third-party payment provider; faster payment is offered for a fee. If a campaign closes before content is submitted the payout is 0 %; submitted but unapproved content gets 25-100 %, case by case. 1 2	Payments through PayPal or Upfluence Pay (bank transfer or direct deposit), in the creator's preferred currency, in bulk, with built-in KYC, W-9 and W-8 collection and automatic 1099s. Available on the Autopilot module. Payout timing is not published. 1 2
Regions	Amounts on the platform are in US dollars; offices in New York, Toronto, Chicago, Los Angeles and Miami. The terms fall under Ontario, Canada law. 1 2	Global payouts in local currencies; no country list is published. The site is offered in English, Italian, French, German and Simplified Chinese. 1
Scale they publish	They say: They say their insights come from thousands of campaigns and creators. 1	They say: They say: 12+ million creators in the database. 1

What the facts say

Where they overlap

Pay per video

#paid lists, Upfluence does not

Ads launched from the platform: Paid social, digital and offline rights can be bought through #paid, and campaign content is amplified or licensed only through #paid; the platform is integrated with TikTok, Meta, YouTube, Pinterest and Snap.

Checked Nov 7, 2026

Upfluence lists, #paid does not

Commission on sales: Affiliate commissions as a percentage of sales from unique links or discount codes; can be mixed with flat fees.
Product seeding: Product gifting campaigns ship products from Shopify, WooCommerce, BigCommerce or Magento catalogs (or manual upload) in exchange for possible posts; posts are not guaranteed. Upfluence says 60 % of gifted influencers share content on average.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

#paid

brands that budget per approved video

Upfluence

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators

Questions people ask

What do #paid and Upfluence have in common?

Both list pay per video on their public pages (checked Nov 7, 2026).

What does #paid list that Upfluence does not?

#paid lists ads launched from the platform. Upfluence does not list it publicly; that is not the same as not offering it.

What does Upfluence list that #paid does not?

Upfluence lists commission on sales and product seeding. #paid does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

#paid: #paid: Terms of Service for Creators (last updated 6 Mar 2026), read 2026-11-07 · hashtagpaid.com, checked Nov 7, 2026 · “the fees that Creator may charge to create content”
#paid: hashtagpaid.com (#paid), home, read 2026-11-07 · hashtagpaid.com, checked Nov 7, 2026 · “before ever getting on a campaign.”
Upfluence: Upfluence Pay page · upfluence.com, checked Nov 7, 2026
Upfluence: Upfluence home page · upfluence.com, checked Nov 7, 2026 · “flat fees, affiliate commissions, promo codes, or any mix”
Upfluence: Upfluence help center, product gifting campaign · help.upfluence.co, checked Oct 6, 2025 · “Product gifting campaigns do not guarantee influencer posts.”
Upfluence: Upfluence pricing page · upfluence.com, checked Nov 7, 2026 · “Upfluence takes no percentage of sales.”
#paid: #paid help centre: My collaboration got cancelled, will I be paid out?, read 2026-11-07 · help.hashtagpaid.com, checked Nov 7, 2026