Compared on public facts

#paid vs Vidovo

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

#paid and Vidovo both list pay per video and ads launched from the platform. Vidovo lists share of ad spend, bonuses and product seeding, which #paid does not list publicly.

4 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over #paid and Vidovo

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
#paid lists pay per video publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which #paid does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Vidovo lists pay per video, share of ad spend, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order and pay per 1,000 views, which Vidovo does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Vidovo lists bonuses, which HourlyUGC does not list publicly. 1 2 3
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	#paid	Vidovo
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Creators set their rates and connect bank details before joining a campaign; the fee for each collaboration is set up front, and changes need both sides' written acceptance. 1 2	Creators set a fixed fee per video or post, and can offer packages; a flat fee is paid when the brand accepts the proposal. 1 2
Commission on sales	Not listed publicly	Not listed publicly
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Performance-based UGC: a percentage of the Meta ad spend behind the creator's video, alone or on top of a fixed fee. The percentage is the same for every creator in a campaign; their example uses 6 %. 1 2
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Bonuses for top creators; amounts not published. 1
Product seeding	Not listed publicly	Gift campaigns are supported on the Pro plan. 1
Ads launched from the platform	Paid social, digital and offline rights can be bought through #paid, and campaign content is amplified or licensed only through #paid; the platform is integrated with TikTok, Meta, YouTube, Pinterest and Snap. 1 2	The brand connects its Meta ad account and links each ad to a creator's video so spend is counted; Facebook partnership ads are listed on the Enterprise plan. 1 2
Money and tracking	#paid	Vidovo
How sales are attributed	Not listed publicly	The ad spend share is counted from Meta: Vidovo reads the spend of ads linked to a creator's video every day. Pausing an ad stops the share that day. No sales attribution is described. 1
Platform fee	Not listed publicly	A marketplace fee of 12 % on Starter and 7 % on Pro, next to the subscription. Ad spend shares in their examples are shown before Vidovo fees. 1 2
Brand pricing	Not listed publicly	Starter $499 a month (1 active campaign, 1 seat); Pro $899 a month (10 campaigns, 3 seats, gift campaigns); Enterprise custom. Brands contact sales to begin. 1
Creator payout	Creator fees are paid on the 15th or the last day of the month, about 30 days after the work, to the method the creator chose, through a third-party payment provider; faster payment is offered for a fee. If a campaign closes before content is submitted the payout is 0 %; submitted but unapproved content gets 25-100 %, case by case. 1 2	Fixed fees are paid when the brand accepts the proposal. Ad spend shares are paid weekly: each day of spend settles 7 days later and pays out the following Monday. 1
Regions	Amounts on the platform are in US dollars; offices in New York, Toronto, Chicago, Los Angeles and Miami. The terms fall under Ontario, Canada law. 1 2	Not listed publicly
Scale they publish	They say: They say their insights come from thousands of campaigns and creators. 1	They say: They say 30,000+ vetted creators in one place and 20,000+ in another, and 10,000+ assets delivered for brands. 1

What the facts say

Where they overlap

Pay per video
Ads launched from the platform

#paid lists, Vidovo does not

Nothing in the models we track.

Checked Nov 7, 2026

Vidovo lists, #paid does not

Share of ad spend: Performance-based UGC: a percentage of the Meta ad spend behind the creator's video, alone or on top of a fixed fee. The percentage is the same for every creator in a campaign; their example uses 6 %.
Bonuses: Bonuses for top creators; amounts not published.
Product seeding: Gift campaigns are supported on the Pro plan.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

#paid

brands that budget per approved video

Vidovo

brands running Meta ads with creator videos
brands that budget per approved video
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do #paid and Vidovo have in common?

Both list pay per video and ads launched from the platform on their public pages (checked Nov 7, 2026).

What does #paid list that Vidovo does not?

Nothing in the pay models we track. Every model #paid lists, Vidovo lists too.

What does Vidovo list that #paid does not?

Vidovo lists share of ad spend, bonuses and product seeding. #paid does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

#paid: #paid: Terms of Service for Creators (last updated 6 Mar 2026), read 2026-11-07 · hashtagpaid.com, checked Nov 7, 2026 · “the fees that Creator may charge to create content”
#paid: hashtagpaid.com (#paid), home, read 2026-11-07 · hashtagpaid.com, checked Nov 7, 2026 · “before ever getting on a campaign.”
Vidovo: vidovo.com: For UGC creators, read 2026-11-07 · vidovo.com, checked Nov 7, 2026 · “Set a fixed fee per video or social media post,”
Vidovo: vidovo.com: Performance-based UGC, read 2026-11-07 · vidovo.com, checked Nov 7, 2026
Vidovo: vidovo.com: Pricing, read 2026-11-07 · vidovo.com, checked Nov 7, 2026
#paid: #paid help centre: My collaboration got cancelled, will I be paid out?, read 2026-11-07 · help.hashtagpaid.com, checked Nov 7, 2026
Vidovo: vidovo.com, home, read 2026-11-07 · vidovo.com, checked Nov 7, 2026