Compared on public facts

#paid vs viral.app

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

#paid and viral.app both list pay per video. #paid also lists ads launched from the platform, which viral.app does not list publicly. viral.app lists pay per 1,000 views, retainers and bonuses, which #paid does not list publicly.

4 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over #paid and viral.app

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
#paid lists pay per video publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which #paid does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
viral.app lists pay per video, pay per 1,000 views, retainers and bonuses publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and product seeding, which viral.app does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). viral.app lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. viral.app does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	#paid	viral.app
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Creators set their rates and connect bank details before joining a campaign; the fee for each collaboration is set up front, and changes need both sides' written acceptance. 1 2	Fixed pay can be a per-video fee; live jobs on the platform show a median of $15 per video (typical range $10-21) as of November 2026. 1 2
Commission on sales	Not listed publicly	Not listed publicly
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Performance pay can use CPM tiers based on tracked views of the creator's organic post; live-job median $1 per 1,000 views (typical $1-1.25), used mainly by clipping programs. 1 2
Retainers	Not listed publicly	A monthly base (fixed pay as a salary) for as long as the creator works on the job; live-job median $500 a month (typical $310-740). 1
Bonuses	Not listed publicly	Flat bonuses that trigger at view thresholds (recommended ladder $100 at 100K, $250 at 250K, $500 at 500K views; each video earns only the highest reached); live-job median top bonus $250. 1 2
Product seeding	Not listed publicly	Not listed publicly
Ads launched from the platform	Paid social, digital and offline rights can be bought through #paid, and campaign content is amplified or licensed only through #paid; the platform is integrated with TikTok, Meta, YouTube, Pinterest and Snap. 1 2	Not listed publicly
Money and tracking	#paid	viral.app
How sales are attributed	Not listed publicly	Views, not sales. Public post links are tracked on TikTok, Instagram Reels, Facebook Reels, YouTube Shorts and Snapchat Spotlight without account logins, refreshed every 24 hours (Pro), 12 hours (Ultra, Scale) or hourly (Enterprise). Payout rules can add caps, minimum views and an eligibility window. No sales attribution is described. 1 2
Platform fee	Not listed publicly	A flat 3 % payout management fee paid by the brand on top of each payout; none of it comes out of the creator's amount. The payout partner Talentir deducts a method fee from the creator's transfer: PayPal 2.5 %, Venmo 3.5 %, SWIFT, US wire or non-SEPA IBAN EUR 5; SEPA, UK and US ACH bank transfers and stablecoins on Base are free (fees as of September 2026). 1 2
Brand pricing	Not listed publicly	Pro $99/month (1,000 tracked videos, 10 active creators, 1 live job, 1 seat); Ultra $299/month (5,000 videos, 50 creators, 2 jobs, 10 seats, API); Scale $499/month (20,000 videos, 500 creators, 3 jobs, 20 seats); Enterprise custom with hourly refreshes. Yearly billing 20 % off; 7-day free trial. Full-service from $20k/month. 1
Creator payout	Creator fees are paid on the 15th or the last day of the month, about 30 days after the work, to the method the creator chose, through a third-party payment provider; faster payment is offered for a fee. If a campaign closes before content is submitted the payout is 0 %; submitted but unapproved content gets 25-100 %, case by case. 1 2	Creators claim payouts in the dashboard; Talentir pays as merchant of record and issues the invoice in the creator's name (self-billing). Methods: SEPA, UK or US ACH bank transfer, PayPal, Venmo, USDC/EURC and other crypto. Timing from claim: stablecoins within minutes, PayPal and Venmo usually within the hour, SEPA and UK 1-2 business days, ACH 1-3, SWIFT 3-5. Campaigns pay in USD, EUR, CHF or GBP. No minimum payout is stated. EU residents may be asked for a tax ID (DAC7). 1 2
Regions	Amounts on the platform are in US dollars; offices in New York, Toronto, Chicago, Los Angeles and Miami. The terms fall under Ontario, Canada law. 1 2	Creators paid in 180+ countries and 50+ currencies; campaigns in USD, EUR, CHF or GBP (JPY and KRW campaigns are paid by the brand directly); job pages for the UK, Canada and Australia; marketplace jobs are matched by country and language. Built and hosted in Germany. 1 2
Scale they publish	They say: They say their insights come from thousands of campaigns and creators. 1	They say: They say: 1M+ accounts tracked, 100B+ views tracked, 50M+ videos tracked, $5M+ payouts issued. 1

What the facts say

Where they overlap

Pay per video

#paid lists, viral.app does not

Ads launched from the platform: Paid social, digital and offline rights can be bought through #paid, and campaign content is amplified or licensed only through #paid; the platform is integrated with TikTok, Meta, YouTube, Pinterest and Snap.

Checked Nov 7, 2026

viral.app lists, #paid does not

Pay per 1,000 views: Performance pay can use CPM tiers based on tracked views of the creator's organic post; live-job median $1 per 1,000 views (typical $1-1.25), used mainly by clipping programs.
Retainers: A monthly base (fixed pay as a salary) for as long as the creator works on the job; live-job median $500 a month (typical $310-740).
Bonuses: Flat bonuses that trigger at view thresholds (recommended ladder $100 at 100K, $250 at 250K, $500 at 500K views; each video earns only the highest reached); live-job median top bonus $250.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

#paid

brands that budget per approved video

viral.app

brands that budget per approved video
brands paying for organic reach per 1,000 views
brands running longer creator programs with retainers or bonuses

Questions people ask

What do #paid and viral.app have in common?

Both list pay per video on their public pages (checked Nov 7, 2026).

What does #paid list that viral.app does not?

#paid lists ads launched from the platform. viral.app does not list it publicly; that is not the same as not offering it.

What does viral.app list that #paid does not?

viral.app lists pay per 1,000 views, retainers and bonuses. #paid does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

#paid: #paid: Terms of Service for Creators (last updated 6 Mar 2026), read 2026-11-07 · hashtagpaid.com, checked Nov 7, 2026 · “the fees that Creator may charge to create content”
#paid: hashtagpaid.com (#paid), home, read 2026-11-07 · hashtagpaid.com, checked Nov 7, 2026 · “before ever getting on a campaign.”
viral.app: viral.app, creator payments page · viral.app, checked Nov 7, 2026 · “Fixed, performance, or both.”
viral.app: viral.app, what UGC jobs pay (figures as of November 2026) · viral.app, checked Nov 7, 2026
viral.app: viral.app home page · viral.app, checked Nov 7, 2026 · “Paste a public link. That's it.”
viral.app: viral.app docs, creator payouts (fees as of September 2026) · viral.app, checked Sep 1, 2026
#paid: #paid help centre: My collaboration got cancelled, will I be paid out?, read 2026-11-07 · help.hashtagpaid.com, checked Nov 7, 2026
viral.app: viral.app blog, Canvas UGC marketplace launch (updated 6 Nov 2026) · viral.app, checked Nov 6, 2026 · “claim their payouts in the dashboard”