Compared on public facts
HourlyUGC vs JoinBrands
HourlyUGC is our product. Every fact links to its source. Methodology.
HourlyUGC and JoinBrands both list hourly sessions, pay per video, commission on sales, product seeding and ads launched from the platform. HourlyUGC also lists flat amount per order, share of ad spend and pay per 1,000 views, which JoinBrands does not list publicly. JoinBrands lists retainers and bonuses, which HourlyUGC does not list publicly.
9 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.
Which pay models each one lists
Side by side
| Pay model | HourlyUGCours | JoinBrands |
|---|---|---|
| Hourly sessions | The brand books hours at a rate and each session ends in videos; the money is held when the offer is sent and paid when the session is marked done. 12 | Time-based pay exists only for TikTok Shop Lives, priced at $1 per minute of livestream. Not hourly UGC sessions. 1 |
| Pay per video | The brand funds slots at a price and pays for each approved video. 12 | Fixed per-content prices: UGC videos, TikTok, TikTok Shop, Amazon, Shorts and Reels videos from $25 each, images from $10, with unlimited usage rights. Creator side: $60+ per video, $100+ per social post, $15+ per image; content deals $25-600+ per video. 12 |
| Commission on sales | No base pay. The creator earns 1-50 % of each order their video brings. 123 | TikTok Shop affiliate commission of 15-30 % of sales from the creator's TikTok Shop content, paid monthly to the creator's wallet for as long as the video is live. 1 |
| Flat amount per order | A fixed $1-500 per order the creator's video brings, instead of a percent. 123 | Not listed publicly |
| Share of ad spend | 1-30 % of the ad spend behind the creator's video, with an optional cap per video. Meta only today. 123 | Not listed publicly |
| Pay per 1,000 views | A rate per 1,000 views of the creator's own organic post. It can be added on top of any base. 12 | Not listed publicly |
| Retainers | Not listed publicly | Monthly retainer campaigns: $100-500+ per month for a quota of 10-30 pieces (creator page); available to Level 2 creators and above. 12 |
| Bonuses | Not listed publicly | Performance-based bonuses set inside campaigns, plus tips from brands; the 20 % creator fee applies to performance bonuses but not tips. 12 |
| Product seeding | Samples: the brand ships the product to the creator. On top of any base. 12 | Product sampling, gifting and seeding campaigns; products are shipped by the brand or bought by the creator and reimbursed, and the creator keeps them. 12 |
| Ads launched from the platform | Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 12 | TikTok Boost: brands boost any TikTok post their creators publish from the JoinBrands dashboard, content library or Ad Center through a built-in TikTok integration, minimum $20 per day plus a platform fee, maximum $1,000 per day. Spark Ads proper are launched in TikTok Ads Manager with the Spark code JoinBrands collects. Meta is covered only by an Instagram partnership ad code. 12 |
| Money and tracking | HourlyUGC | JoinBrands |
| How sales are attributed | Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 123 | TikTok Shop GMV tracked per creator through the TikTok Shop integration and TikTok Shop analytics; Spark codes are generated for every video. No link or code attribution for other stores is published; the Shopify integration imports products for sampling. 12 |
| Platform fee | See current pricing. The plan, the platform fee and the ad spend fee are listed per plan. 12 | Brand side: a platform fee added to each creator payment, 15 % on Free, 12 % on Start-up, 10 % on Pro, 8 % on Max. Creator side: a 20 % platform fee on job earnings and performance bonuses (15 % with Creator PRO), none on express jobs, tips or product reimbursements. 12 |
| Brand pricing | See current pricing. 1 | Free $0 pay-as-you-go (15 % fee, no trial); Start-up $99/month (12 %, $30 roll-over cash); Pro $299/month (10 %, $90); Max $499/month (8 %, $150, agency features); annual billing 10 % off. Content on every plan: UGC images $10+, videos $25+ (UGC, TikTok, TikTok Shop, Amazon, YouTube, Reels), TikTok Shop Lives $1/min, AI videos $5. Roll-over cash is lost on cancellation. 1 |
| Creator payout | The amount is held when the creator accepts and released when the brand approves. Creators withdraw by card, PayPal or wire. 1 | Brands fund jobs upfront in escrow; payment is released to the creator's JoinBrands wallet when the brand approves the content. PayPal is the only payout method; withdrawals once a week on standard accounts and up to 7 business days to process. TikTok Shop commissions are paid monthly to the wallet. 12 |
| Regions | Not listed publicly | Creators: United States, United Kingdom, Germany, Australia and Canada, age 18+. Brand countries are not stated. 12 |
| Scale they publish | Not listed publicly | They say: They say, on the same home page, 'Trusted by 100,000+ brands' in the header and 'Trusted by 30K+ Brands' lower down, and '4 Million Creators'. The creator page says 20,000+ brands and agencies, 500K products sent and $10M paid out; the TikTok Shop affiliates page says $30M+ in flat fees, 3,000+ active brands and a 40K+ creator community. 123 |
What the facts say
Where they overlap
- Hourly sessions
- Pay per video
- Commission on sales
- Product seeding
- Ads launched from the platform
HourlyUGC lists, JoinBrands does not
- Flat amount per order: A fixed $1-500 per order the creator's video brings, instead of a percent.
- Share of ad spend: 1-30 % of the ad spend behind the creator's video, with an optional cap per video. Meta only today.
- Pay per 1,000 views: A rate per 1,000 views of the creator's own organic post. It can be added on top of any base.
Checked Nov 7, 2026
JoinBrands lists, HourlyUGC does not
- Retainers: Monthly retainer campaigns: $100-500+ per month for a quota of 10-30 pieces (creator page); available to Level 2 creators and above.
- Bonuses: Performance-based bonuses set inside campaigns, plus tips from brands; the 20 % creator fee applies to performance bonuses but not tips.
Checked Nov 7, 2026
Which brand each one fits
From the models each lists, nothing else.
HourlyUGC
- brands that can attribute sales and want to pay on orders
- brands running Meta ads with creator videos
- brands that want booked sessions ending in videos
- brands that budget per approved video
- brands paying for organic reach per 1,000 views
- brands that ship product to creators
JoinBrands
- brands that can attribute sales and want to pay on orders
- brands that want booked sessions ending in videos
- brands that budget per approved video
- brands that ship product to creators
- brands running longer creator programs with retainers or bonuses
Questions people ask
What do HourlyUGC and JoinBrands have in common?
Both list hourly sessions, pay per video, commission on sales, product seeding and ads launched from the platform on their public pages (checked Nov 7, 2026).
What does HourlyUGC list that JoinBrands does not?
HourlyUGC lists flat amount per order, share of ad spend and pay per 1,000 views. JoinBrands does not list them publicly; that is not the same as not offering them.
What does JoinBrands list that HourlyUGC does not?
JoinBrands lists retainers and bonuses. HourlyUGC does not list them publicly.
Where do these facts come from?
From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown. HourlyUGC is our product and is held to the same rule.
Sources
Each fact above links to one of these. Checked Nov 7, 2026.
- HourlyUGC: HourlyUGC: the platform, hire, brief, pay, keep · hourlyugc.com, checked Nov 7, 2026 · “Book hours. Every session ends in videos, and you pay for the session”
- HourlyUGC: HourlyUGC blog: Hourly UGC sessions vs paying per video · hourlyugc.com, checked Oct 28, 2026 · “book hours, and every session ends in videos”
- JoinBrands: JoinBrands pricing page · joinbrands.com, checked Nov 7, 2026 · “TikTok Shop Lives: $1/min”
- HourlyUGC: HourlyUGC blog: Commission-based UGC, paying creators a share of ad spend · hourlyugc.com, checked Oct 28, 2026 · “A slot pays on approval.”
- JoinBrands: JoinBrands creator page · joinbrands.com, checked Nov 7, 2026 · “Benefit from our fixed pricing policy.”
- HourlyUGC: HourlyUGC: Affiliate Marketing, pay creators a share of sales · hourlyugc.com, checked Nov 7, 2026 · “A percent of every order, or what every order pays.”
- HourlyUGC: HourlyUGC product, checked in the app (the 1-50 % range) · hourlyugc.com, checked Nov 7, 2026
- JoinBrands: JoinBrands, TikTok Shop affiliates page · joinbrands.com, checked Nov 7, 2026 · “Earn a percentage of every sale your TikTok Shop content generates.”
- HourlyUGC: HourlyUGC: UGC for Paid Ads, build the ad and pay a share of spend · hourlyugc.com, checked Nov 7, 2026 · “a cut of what you spend running their video as an ad”
- HourlyUGC: HourlyUGC: Influencer Marketing, organic posts and partnership ads · hourlyugc.com, checked Nov 7, 2026 · “A price a post, or a rate per 1,000 views on what they post.”
- JoinBrands: JoinBrands help center, retainer jobs · help.joinbrands.com, checked Nov 7, 2026
- JoinBrands: JoinBrands home page · joinbrands.com, checked Nov 7, 2026 · “Set performance-based bonuses directly inside your campaigns.”
- JoinBrands: JoinBrands help center, creator fees · help.joinbrands.com, checked Nov 7, 2026
- JoinBrands: JoinBrands help center, TikTok Boost Ads · help.joinbrands.com, checked Nov 7, 2026 · “Boost any TikTok post your creators publish”
- JoinBrands: JoinBrands help center, TikTok Spark Ads · help.joinbrands.com, checked Nov 7, 2026
- JoinBrands: JoinBrands help center, TikTok and TikTok Shop analytics · help.joinbrands.com, checked Nov 7, 2026
- HourlyUGC: HourlyUGC help · hourlyugc.com, checked Nov 7, 2026 · “The plan, the platform fee and the ad spend fee, per plan.”
- HourlyUGC: HourlyUGC pricing · hourlyugc.com, checked Nov 7, 2026
- JoinBrands: JoinBrands help center, when will I get paid · help.joinbrands.com, checked Nov 7, 2026 · “PayPal payouts can take up to 7 business days to process”
- JoinBrands: JoinBrands help center, joining from a different country · help.joinbrands.com, checked Nov 7, 2026