Compared on public facts

HourlyUGC vs Launchpoint

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

HourlyUGC and Launchpoint both list pay per video, commission on sales, share of ad spend, pay per 1,000 views, product seeding and ads launched from the platform. HourlyUGC also lists hourly sessions and flat amount per order, which Launchpoint does not list publicly. Launchpoint lists retainers and bonuses, which HourlyUGC does not list publicly.

10 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Launchpoint

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Launchpoint lists pay per video, commission on sales, share of ad spend, pay per 1,000 views, retainers, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions and flat amount per order, which Launchpoint does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Launchpoint lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	HourlyUGCours	Launchpoint
Hourly sessions	The brand books hours at a rate and each session ends in videos; the money is held when the offer is sent and paid when the session is marked done. 1 2	Not listed publicly
Pay per video	The brand funds slots at a price and pays for each approved video. 1 2	A fixed fee per approved video on Performance UGC; Canvas UGC pays a per-video base the pricing guide puts at $20-40. 1 2
Commission on sales	No base pay. The creator earns 1-50 % of each order their video brings. 1 2 3	Performance UGC pays creators a share of the GMV their ads drive, attributed from click to checkout; the blog calls it a GMV share on attributed sales after the ad launches. Rates are not published. 1 2
Flat amount per order	A fixed $1-500 per order the creator's video brings, instead of a percent. 1 2 3	Not listed publicly
Share of ad spend	1-30 % of the ad spend behind the creator's video, with an optional cap per video. Meta only today. 1 2 3	Percentage-of-ad-spend pay on the budget behind a creator's video (page example: creators earn 3 % of spend), offered alongside base content rates and GMV share. 1 2
Pay per 1,000 views	A rate per 1,000 views of the creator's own organic post. It can be added on top of any base. 1 2	CPM on verified organic views (home example: 1.2M verified views, $1,200) plus view-bonus ladders staggered at 10K, 50K, 100K views and up, which the Canvas UGC post says average out to a $2-4 CPM. 1 2
Retainers	Not listed publicly	A monthly retainer on Performance UGC that renews while ROAS holds above target; Canvas UGC pays a guaranteed weekly baseline plus view bonuses. 1 2
Bonuses	Not listed publicly	View bonuses (example: passed 1M views, +$500) and prompt-based bonuses (example: talking head, +$20), computed automatically with flat fees. 1
Product seeding	Samples: the brand ships the product to the creator. On top of any base. 1 2	Product seeding workflow: samples are refundable (creator pays at checkout and is refunded on approval) or free through a discount code, fulfilled via Amazon or FedEx; shipping is covered by the platform fee. 1 2
Ads launched from the platform	Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2	Meta Partnership Ads permission is requested and granted inside Launchpoint and the ad runs from the creator's handle; TikTok Spark codes are collected automatically on video approval; bulk Meta ad launch is part of the managed service. Also an invite-only Launchpoint Delivery Network placing creator ads in partner apps. 1 2
Money and tracking	HourlyUGC	Launchpoint
How sales are attributed	Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3	GMV share attributed from click to checkout; the brand imports its Shopify catalog so sales tie back to the right ad; a sale is attributed through a tracked code, link or ad; mobile installs via AppsFlyer, Branch, Singular, Kochava and RevenueCat. Views are verified with duplicate and fraud checks before payment; the terms pay creators on verified views within a two-week performance window. 1 2
Platform fee	See current pricing. The plan, the platform fee and the ad spend fee are listed per plan. 1 2	A 10 % platform fee on top of creator pay, covering sourcing, contracting, 1099s, shipping, briefing, review, posting, payouts and reporting, with no upfront fees or contracts (blog, Jun 2026); the home page is not where the fee appears and lower tiers at higher spend are not published. The terms (11 Sep 2026) add a creative usage fee of 1 % of attributable ad spend for authorized paid media and 3 % for unauthorized use. 1 2 3
Brand pricing	See current pricing. 1	No price list; demo-led (the /pricing page returns 404). Brands pay creator compensation plus the 10 % fee. The pricing guide's Canvas UGC benchmarks: per-video base $20-40, view-bonus ladder averaging $3-5 CPM, weekly baseline; one-off feed posts $60-300. 1 2
Creator payout	The amount is held when the creator accepts and released when the brand approves. Creators withdraw by card, PayPal or wire. 1	ACH, PayPal, Venmo or another method Launchpoint selects, to a verified payout method in the creator's legal name; due about 14 days after the performance window closes and no later than 30 days after the campaign ends; W-9 or W-8 collected before payment and 1099s filed where thresholds are met (terms). The home page shows a Venmo payout and says creators are paid when the numbers clear. 1 2
Regions	Not listed publicly	No country list; the terms say the platform may not be available in all locations and exclude sanctioned jurisdictions. US tax handling (W-9, 1099-NEC) is built in; the company is Launchpoint, Inc. with open roles in New York City. 1 2
Scale they publish	Not listed publicly	They say: They say: trusted by hundreds of companies, a 20,000+ verified creator network, more than 2 billion tracked post views and 10 million+ paid-ad impressions; case claims include 350M+ organic views and 700+ creators for Higgsfield and 800+ creator videos in 30 days for Uber. 1 2 3

What the facts say

Where they overlap

Pay per video
Commission on sales
Share of ad spend
Pay per 1,000 views
Product seeding
Ads launched from the platform

HourlyUGC lists, Launchpoint does not

Hourly sessions: The brand books hours at a rate and each session ends in videos; the money is held when the offer is sent and paid when the session is marked done.
Flat amount per order: A fixed $1-500 per order the creator's video brings, instead of a percent.

Checked Nov 7, 2026

Launchpoint lists, HourlyUGC does not

Retainers: A monthly retainer on Performance UGC that renews while ROAS holds above target; Canvas UGC pays a guaranteed weekly baseline plus view bonuses.
Bonuses: View bonuses (example: passed 1M views, +$500) and prompt-based bonuses (example: talking head, +$20), computed automatically with flat fees.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

HourlyUGC

brands that can attribute sales and want to pay on orders
brands running Meta ads with creator videos
brands that want booked sessions ending in videos
brands that budget per approved video
brands paying for organic reach per 1,000 views
brands that ship product to creators

Launchpoint

brands that can attribute sales and want to pay on orders
brands running Meta ads with creator videos
brands that budget per approved video
brands paying for organic reach per 1,000 views
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do HourlyUGC and Launchpoint have in common?

Both list pay per video, commission on sales, share of ad spend, pay per 1,000 views, product seeding and ads launched from the platform on their public pages (checked Nov 7, 2026).

What does HourlyUGC list that Launchpoint does not?

HourlyUGC lists hourly sessions and flat amount per order. Launchpoint does not list them publicly; that is not the same as not offering them.

What does Launchpoint list that HourlyUGC does not?

Launchpoint lists retainers and bonuses. HourlyUGC does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown. HourlyUGC is our product and is held to the same rule.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

HourlyUGC: HourlyUGC: the platform, hire, brief, pay, keep · hourlyugc.com, checked Nov 7, 2026 · “Book hours. Every session ends in videos, and you pay for the session”
HourlyUGC: HourlyUGC blog: Hourly UGC sessions vs paying per video · hourlyugc.com, checked Oct 28, 2026 · “book hours, and every session ends in videos”
HourlyUGC: HourlyUGC blog: Commission-based UGC, paying creators a share of ad spend · hourlyugc.com, checked Oct 28, 2026 · “A slot pays on approval.”
Launchpoint: Launchpoint, Performance UGC page · launchpointhq.com, checked Nov 7, 2026 · “A fixed fee per approved video”
Launchpoint: Launchpoint blog, pricing guide · launchpointhq.com, checked Jun 5, 2026
HourlyUGC: HourlyUGC: Affiliate Marketing, pay creators a share of sales · hourlyugc.com, checked Nov 7, 2026 · “A percent of every order, or what every order pays.”
HourlyUGC: HourlyUGC product, checked in the app (the 1-50 % range) · hourlyugc.com, checked Nov 7, 2026
Launchpoint: Launchpoint blog, GMV share creator commission guide (updated 2 Sep 2026) · launchpointhq.com, checked Sep 2, 2026
HourlyUGC: HourlyUGC: UGC for Paid Ads, build the ad and pay a share of spend · hourlyugc.com, checked Nov 7, 2026 · “a cut of what you spend running their video as an ad”
Launchpoint: Launchpoint blog, ad spend share deals (updated 7 Sep 2026) · launchpointhq.com, checked Sep 7, 2026 · “We support percentage-of-ad-spend pay alongside base content rates and attributed-GMV share.”
HourlyUGC: HourlyUGC: Influencer Marketing, organic posts and partnership ads · hourlyugc.com, checked Nov 7, 2026 · “A price a post, or a rate per 1,000 views on what they post.”
Launchpoint: Launchpoint home page · launchpointhq.com, checked Nov 7, 2026 · “CPM 1.2M verified views $1,200”
Launchpoint: Launchpoint blog, Canvas UGC: what it is, how it works · launchpointhq.com, checked Jun 2, 2026
Launchpoint: Launchpoint terms of service · launchpointhq.com, checked Sep 11, 2026
HourlyUGC: HourlyUGC help · hourlyugc.com, checked Nov 7, 2026 · “The plan, the platform fee and the ad spend fee, per plan.”
HourlyUGC: HourlyUGC pricing · hourlyugc.com, checked Nov 7, 2026