Compared on public facts

HourlyUGC vs Make Influence

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

HourlyUGC and Make Influence both list pay per video, commission on sales, flat amount per order and product seeding. HourlyUGC also lists hourly sessions, share of ad spend, pay per 1,000 views and ads launched from the platform, which Make Influence does not list publicly. Make Influence lists bonuses, which HourlyUGC does not list publicly.

8 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Make Influence

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Make Influence lists pay per video, commission on sales, flat amount per order, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, share of ad spend and pay per 1,000 views, which Make Influence does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Make Influence lists bonuses, which HourlyUGC does not list publicly. 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Make Influence does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	HourlyUGCours	Make Influence
Hourly sessions	The brand books hours at a rate and each session ends in videos; the money is held when the offer is sent and paid when the session is marked done. 1 2	Not listed publicly
Pay per video	The brand funds slots at a price and pays for each approved video. 1 2	A fixed fee for agreed content on an agreed date, or a base fee plus commission, often with product included. 1 2
Commission on sales	No base pay. The creator earns 1-50 % of each order their video brings. 1 2 3	Commission on tracked results: a share of sales, or a fixed amount per sale or per click. The brand chooses the basis: sales, clicks or leads. 1 2
Flat amount per order	A fixed $1-500 per order the creator's video brings, instead of a percent. 1 2 3	A fixed amount per sale is one of the commission options. 1
Share of ad spend	1-30 % of the ad spend behind the creator's video, with an optional cap per video. Meta only today. 1 2 3	Not listed publicly
Pay per 1,000 views	A rate per 1,000 views of the creator's own organic post. It can be added on top of any base. 1 2	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Top performers can get extra compensation as bonuses or invitations to private campaigns. 1
Product seeding	Samples: the brand ships the product to the creator. On top of any base. 1 2	Product-only collaborations: the creator receives the product and no fee. 1
Ads launched from the platform	Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2	Not listed publicly
Money and tracking	HourlyUGC	Make Influence
How sales are attributed	Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3	A tracking link per creator with a cookie of up to 30 days, an IP fallback kept up to three months for in-app browsers, and per-creator discount codes on Shopify, WooCommerce, PrestaShop and Magento. Code sales show in the creator report, not the campaign report. 1 2
Platform fee	See current pricing. The plan, the platform fee and the ad spend fee are listed per plan. 1 2	A service fee as a percentage of the commission paid to creators: 30 % (Entry), 25 % (Basic), 20 % (Growth), 15 % (Full Service Pro), charged only when results happen. The Danish page adds 10 % on fixed upfront payments and says the fee covers commission and UGC. 1 2 3
Brand pricing	See current pricing. 1	A monthly subscription plus the service fee. English page: Entry 95 EUR a month (80 billed yearly), Basic 535 EUR (455), Growth 805 EUR (685), Full Service Pro from 1,205 EUR (1,025); optional onboarding 670 EUR. Danish page: 595, 3,400, 5,100 and 7,650 DKK a month. Their example: a 100 EUR sale at 10 % commission costs the brand 13 EUR on Entry. 1 2
Creator payout	The amount is held when the creator accepts and released when the brand approves. Creators withdraw by card, PayPal or wire. 1	Earned commission is paid to creators automatically by the platform; method and timing are not given on the pages read. 1
Regions	Not listed publicly	Based in Aarhus, Denmark, with the site in English, Danish and Swedish. A full country list is not given. 1 2
Scale they publish	Not listed publicly	They say: They say 1,500+ companies, 3,000+ campaigns, 5,000+ approved influencers, 930,000+ sales tracked, 500M DKK+ revenue generated (incl. VAT) and 60M DKK+ paid out in commission. 1 2

What the facts say

Where they overlap

Pay per video
Commission on sales
Flat amount per order
Product seeding

HourlyUGC lists, Make Influence does not

Hourly sessions: The brand books hours at a rate and each session ends in videos; the money is held when the offer is sent and paid when the session is marked done.
Share of ad spend: 1-30 % of the ad spend behind the creator's video, with an optional cap per video. Meta only today.
Pay per 1,000 views: A rate per 1,000 views of the creator's own organic post. It can be added on top of any base.
Ads launched from the platform: Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget.

Checked Nov 7, 2026

Make Influence lists, HourlyUGC does not

Bonuses: Top performers can get extra compensation as bonuses or invitations to private campaigns.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

HourlyUGC

brands that can attribute sales and want to pay on orders
brands running Meta ads with creator videos
brands that want booked sessions ending in videos
brands that budget per approved video
brands paying for organic reach per 1,000 views
brands that ship product to creators

Make Influence

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do HourlyUGC and Make Influence have in common?

Both list pay per video, commission on sales, flat amount per order and product seeding on their public pages (checked Nov 7, 2026).

What does HourlyUGC list that Make Influence does not?

HourlyUGC lists hourly sessions, share of ad spend, pay per 1,000 views and ads launched from the platform. Make Influence does not list them publicly; that is not the same as not offering them.

What does Make Influence list that HourlyUGC does not?

Make Influence lists bonuses. HourlyUGC does not list it publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown. HourlyUGC is our product and is held to the same rule.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

HourlyUGC: HourlyUGC: the platform, hire, brief, pay, keep · hourlyugc.com, checked Nov 7, 2026 · “Book hours. Every session ends in videos, and you pay for the session”
HourlyUGC: HourlyUGC blog: Hourly UGC sessions vs paying per video · hourlyugc.com, checked Oct 28, 2026 · “book hours, and every session ends in videos”
HourlyUGC: HourlyUGC blog: Commission-based UGC, paying creators a share of ad spend · hourlyugc.com, checked Oct 28, 2026 · “A slot pays on approval.”
Make Influence: makeinfluence.com: How it works (brands), read 2026-11-07 · makeinfluence.com, checked Nov 7, 2026 · “An agreed amount for agreed deliverables, on an agreed date.”
HourlyUGC: HourlyUGC: Affiliate Marketing, pay creators a share of sales · hourlyugc.com, checked Nov 7, 2026 · “A percent of every order, or what every order pays.”
HourlyUGC: HourlyUGC product, checked in the app (the 1-50 % range) · hourlyugc.com, checked Nov 7, 2026
Make Influence: makeinfluence.com: Pricing (English), read 2026-11-07 · makeinfluence.com, checked Nov 7, 2026 · “whether that is on sales, clicks or leads.”
HourlyUGC: HourlyUGC: UGC for Paid Ads, build the ad and pay a share of spend · hourlyugc.com, checked Nov 7, 2026 · “a cut of what you spend running their video as an ad”
HourlyUGC: HourlyUGC: Influencer Marketing, organic posts and partnership ads · hourlyugc.com, checked Nov 7, 2026 · “A price a post, or a rate per 1,000 views on what they post.”
HourlyUGC: HourlyUGC help · hourlyugc.com, checked Nov 7, 2026 · “The plan, the platform fee and the ad spend fee, per plan.”
HourlyUGC: HourlyUGC pricing · hourlyugc.com, checked Nov 7, 2026
Make Influence: makeinfluence.com: Priser (Danish pricing page), read 2026-11-07 · makeinfluence.com, checked Nov 7, 2026 · “10% service fee på upfront-betalinger”
Make Influence: makeinfluence.com, home, read 2026-11-07 · makeinfluence.com, checked Nov 7, 2026