Compared on public facts
HourlyUGC vs SideShift
HourlyUGC is our product. Every fact links to its source. Methodology.
HourlyUGC and SideShift both list pay per video, commission on sales, pay per 1,000 views and ads launched from the platform. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend and product seeding, which SideShift does not list publicly. SideShift lists retainers and bonuses, which HourlyUGC does not list publicly.
8 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.
Which pay models each one lists
Side by side
| Pay model | HourlyUGCours | SideShift |
|---|---|---|
| Hourly sessions | The brand books hours at a rate and each session ends in videos; the money is held when the offer is sent and paid when the session is marked done. 12 | Not listed publicly |
| Pay per video | The brand funds slots at a price and pays for each approved video. 12 | Payment per post; the brand sets the base fee and creators apply at that rate. They say the median account lands at $7 to $9 a video over the last 90 days. 12 |
| Commission on sales | No base pay. The creator earns 1-50 % of each order their video brings. 123 | A creator affiliate program with commission terms in the partner agreement; sales are measured in the brand's own affiliate tracking (links or codes), not inside SideShift. 1 |
| Flat amount per order | A fixed $1-500 per order the creator's video brings, instead of a percent. 123 | Not listed publicly |
| Share of ad spend | 1-30 % of the ad spend behind the creator's video, with an optional cap per video. Meta only today. 123 | Not listed publicly |
| Pay per 1,000 views | A rate per 1,000 views of the creator's own organic post. It can be added on top of any base. 12 | Payment per view and view bonuses on top of a base fee; their creator FAQ cites performance bonuses of $1-$4 per 1,000 views. 123 |
| Retainers | Not listed publicly | A retainer can be the campaign's payment terms, alone or combined with per-post or per-view pay. 1 |
| Bonuses | Not listed publicly | Performance bonuses set by the brand, typically tied to views. 1 |
| Product seeding | Samples: the brand ships the product to the creator. On top of any base. 12 | Not listed publicly |
| Ads launched from the platform | Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 12 | Partnership ad codes from creators are kept with the creator agreement and usage rights; the brand runs the ads in its own ad account. 1 |
| Money and tracking | HourlyUGC | SideShift |
| How sales are attributed | Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 123 | Affiliate sales are measured in the brand's own affiliate tracking with links or codes. SideShift reports ROAS and revenue per creator (attributed ad revenue divided by ad spend) and syncs attribution from App Store Connect and Stripe. 12 |
| Platform fee | See current pricing. The plan, the platform fee and the ad spend fee are listed per plan. 12 | A software subscription paid by the brand; creator payments are separate and funded by the brand. They say SideShift charges brands, not creators, with small fees on creator bank withdrawals; brands review payment-processing charges when funding the wallet. 12 |
| Brand pricing | See current pricing. 1 | Starter $299, Growth $499, Scale $999 a month; or $210, $349 and $699 a month billed yearly ($2,520, $4,188, $8,388). 14-day free trial on monthly plans only. Plans differ by creators live at once (15 / 50 / unlimited), job listings (1 / 2 / 3), invites a day (30 / 100 / 500) and tracked videos a month (600 / 2,000 / unlimited); extra invites $0.10 each. Managed service from a $20,000 monthly campaign budget. 1 |
| Creator payout | The amount is held when the creator accepts and released when the brand approves. Creators withdraw by card, PayPal or wire. 1 | Creators are paid through SideShift after each campaign, with funds released to a creator wallet within a few days; nothing is paid until the brand approves the work; identity checks before payouts; 1099s handled. 12 |
| Regions | Not listed publicly | Creators based in the US, Canada, UK and Australia; they say more countries are coming. 1 |
| Scale they publish | Not listed publicly | They say: They say: trusted by 3,000+ brands; 71,472,850,048 views on live posts created in the 90 days before 8 Sep 2026; $10 million+ paid to creators in the past 30 days (reported 26 Sep 2026); 2,692,829 creator posts tracked in 90 days. 1 |
What the facts say
Where they overlap
- Pay per video
- Commission on sales
- Pay per 1,000 views
- Ads launched from the platform
HourlyUGC lists, SideShift does not
- Hourly sessions: The brand books hours at a rate and each session ends in videos; the money is held when the offer is sent and paid when the session is marked done.
- Flat amount per order: A fixed $1-500 per order the creator's video brings, instead of a percent.
- Share of ad spend: 1-30 % of the ad spend behind the creator's video, with an optional cap per video. Meta only today.
- Product seeding: Samples: the brand ships the product to the creator. On top of any base.
Checked Nov 7, 2026
SideShift lists, HourlyUGC does not
- Retainers: A retainer can be the campaign's payment terms, alone or combined with per-post or per-view pay.
- Bonuses: Performance bonuses set by the brand, typically tied to views.
Checked Nov 7, 2026
Which brand each one fits
From the models each lists, nothing else.
HourlyUGC
- brands that can attribute sales and want to pay on orders
- brands running Meta ads with creator videos
- brands that want booked sessions ending in videos
- brands that budget per approved video
- brands paying for organic reach per 1,000 views
- brands that ship product to creators
SideShift
- brands that can attribute sales and want to pay on orders
- brands that budget per approved video
- brands paying for organic reach per 1,000 views
- brands running longer creator programs with retainers or bonuses
Questions people ask
What do HourlyUGC and SideShift have in common?
Both list pay per video, commission on sales, pay per 1,000 views and ads launched from the platform on their public pages (checked Nov 7, 2026).
What does HourlyUGC list that SideShift does not?
HourlyUGC lists hourly sessions, flat amount per order, share of ad spend and product seeding. SideShift does not list them publicly; that is not the same as not offering them.
What does SideShift list that HourlyUGC does not?
SideShift lists retainers and bonuses. HourlyUGC does not list them publicly.
Where do these facts come from?
From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown. HourlyUGC is our product and is held to the same rule.
Sources
Each fact above links to one of these. Checked Nov 7, 2026.
- HourlyUGC: HourlyUGC: the platform, hire, brief, pay, keep · hourlyugc.com, checked Nov 7, 2026 · “Book hours. Every session ends in videos, and you pay for the session”
- HourlyUGC: HourlyUGC blog: Hourly UGC sessions vs paying per video · hourlyugc.com, checked Oct 28, 2026 · “book hours, and every session ends in videos”
- HourlyUGC: HourlyUGC blog: Commission-based UGC, paying creators a share of ad spend · hourlyugc.com, checked Oct 28, 2026 · “A slot pays on approval.”
- SideShift: sideshift.app: Creator payments and payouts, read 2026-11-07 · sideshift.app, checked Nov 7, 2026 · “such as a retainer, payment per post, payment per view or a combination”
- SideShift: sideshift.app, home FAQ, read 2026-11-07 · sideshift.app, checked Nov 7, 2026 · “the median account lands at $7 to $9 a video”
- HourlyUGC: HourlyUGC: Affiliate Marketing, pay creators a share of sales · hourlyugc.com, checked Nov 7, 2026 · “A percent of every order, or what every order pays.”
- HourlyUGC: HourlyUGC product, checked in the app (the 1-50 % range) · hourlyugc.com, checked Nov 7, 2026
- SideShift: sideshift.app: Affiliate Marketing use case, read 2026-11-07 · sideshift.app, checked Nov 7, 2026 · “Sales measured in your affiliate reporting”
- HourlyUGC: HourlyUGC: UGC for Paid Ads, build the ad and pay a share of spend · hourlyugc.com, checked Nov 7, 2026 · “a cut of what you spend running their video as an ad”
- HourlyUGC: HourlyUGC: Influencer Marketing, organic posts and partnership ads · hourlyugc.com, checked Nov 7, 2026 · “A price a post, or a rate per 1,000 views on what they post.”
- SideShift: sideshift.app: For creators FAQ, read 2026-11-07 · sideshift.app, checked Nov 7, 2026 · “performance bonuses ($1–$4 per 1,000 views)”
- SideShift: sideshift.app: Plans for brands, FAQ, read 2026-11-07 · sideshift.app, checked Nov 7, 2026 · “set creator fees and any performance bonuses”
- SideShift: sideshift.app: Ambassador Marketing use case, read 2026-11-07 · sideshift.app, checked Nov 7, 2026 · “Keep usage rights, creator agreements and partnership ad codes together.”
- HourlyUGC: HourlyUGC help · hourlyugc.com, checked Nov 7, 2026 · “The plan, the platform fee and the ad spend fee, per plan.”
- HourlyUGC: HourlyUGC pricing · hourlyugc.com, checked Nov 7, 2026