Compared on public facts
HourlyUGC vs Upfluence
HourlyUGC is our product. Every fact links to its source. Methodology.
HourlyUGC and Upfluence both list pay per video, commission on sales and product seeding. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend, pay per 1,000 views and ads launched from the platform, which Upfluence does not list publicly.
7 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.
Which pay models each one lists
Side by side
| Pay model | HourlyUGCours | Upfluence |
|---|---|---|
| Hourly sessions | The brand books hours at a rate and each session ends in videos; the money is held when the offer is sent and paid when the session is marked done. 12 | Not listed publicly |
| Pay per video | The brand funds slots at a price and pays for each approved video. 12 | Flat fee: a set rate for a sponsored post, video or other piece of content; hybrid deals add commission on top. 1 |
| Commission on sales | No base pay. The creator earns 1-50 % of each order their video brings. 123 | Affiliate commissions as a percentage of sales from unique links or discount codes; can be mixed with flat fees. 12 |
| Flat amount per order | A fixed $1-500 per order the creator's video brings, instead of a percent. 123 | Not listed publicly |
| Share of ad spend | 1-30 % of the ad spend behind the creator's video, with an optional cap per video. Meta only today. 123 | Not listed publicly |
| Pay per 1,000 views | A rate per 1,000 views of the creator's own organic post. It can be added on top of any base. 12 | Not listed publicly |
| Retainers | Not listed publicly | Not listed publicly |
| Bonuses | Not listed publicly | Not listed publicly |
| Product seeding | Samples: the brand ships the product to the creator. On top of any base. 12 | Product gifting campaigns ship products from Shopify, WooCommerce, BigCommerce or Magento catalogs (or manual upload) in exchange for possible posts; posts are not guaranteed. Upfluence says 60 % of gifted influencers share content on average. 1 |
| Ads launched from the platform | Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 12 | Not listed publicly |
| Money and tracking | HourlyUGC | Upfluence |
| How sales are attributed | Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 123 | Individual tracking links per influencer showing clicks and sales; auto-generated promo codes with Shopify, WooCommerce, Magento, BigCommerce and Amazon stores; Amazon Attribution supported. No attribution window is published. 1 |
| Platform fee | See current pricing. The plan, the platform fee and the ad spend fee are listed per plan. 12 | A fixed platform fee; Upfluence says it takes no percentage of sales and Upfluence Pay carries a 0 % fee. No mandatory setup fee; optional paid onboarding packages exist. 12 |
| Brand pricing | See current pricing. 1 | Custom-quoted by module (Find High-Impact Creators; Scale Creator Programs; Run Programs on Autopilot), based on team size and program volume. Minimum contract 12 months; a free trial is offered after an initial call. No prices published. 1 |
| Creator payout | The amount is held when the creator accepts and released when the brand approves. Creators withdraw by card, PayPal or wire. 1 | Payments through PayPal or Upfluence Pay (bank transfer or direct deposit), in the creator's preferred currency, in bulk, with built-in KYC, W-9 and W-8 collection and automatic 1099s. Available on the Autopilot module. Payout timing is not published. 12 |
| Regions | Not listed publicly | Global payouts in local currencies; no country list is published. The site is offered in English, Italian, French, German and Simplified Chinese. 1 |
| Scale they publish | Not listed publicly | They say: They say: 12+ million creators in the database. 1 |
What the facts say
Where they overlap
- Pay per video
- Commission on sales
- Product seeding
HourlyUGC lists, Upfluence does not
- Hourly sessions: The brand books hours at a rate and each session ends in videos; the money is held when the offer is sent and paid when the session is marked done.
- Flat amount per order: A fixed $1-500 per order the creator's video brings, instead of a percent.
- Share of ad spend: 1-30 % of the ad spend behind the creator's video, with an optional cap per video. Meta only today.
- Pay per 1,000 views: A rate per 1,000 views of the creator's own organic post. It can be added on top of any base.
- Ads launched from the platform: Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget.
Checked Nov 7, 2026
Upfluence lists, HourlyUGC does not
Nothing in the models we track.
Checked Nov 7, 2026
Which brand each one fits
From the models each lists, nothing else.
HourlyUGC
- brands that can attribute sales and want to pay on orders
- brands running Meta ads with creator videos
- brands that want booked sessions ending in videos
- brands that budget per approved video
- brands paying for organic reach per 1,000 views
- brands that ship product to creators
Upfluence
- brands that can attribute sales and want to pay on orders
- brands that budget per approved video
- brands that ship product to creators
Questions people ask
What do HourlyUGC and Upfluence have in common?
Both list pay per video, commission on sales and product seeding on their public pages (checked Nov 7, 2026).
What does HourlyUGC list that Upfluence does not?
HourlyUGC lists hourly sessions, flat amount per order, share of ad spend, pay per 1,000 views and ads launched from the platform. Upfluence does not list them publicly; that is not the same as not offering them.
What does Upfluence list that HourlyUGC does not?
Nothing in the pay models we track.
Where do these facts come from?
From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown. HourlyUGC is our product and is held to the same rule.
Sources
Each fact above links to one of these. Checked Nov 7, 2026.
- HourlyUGC: HourlyUGC: the platform, hire, brief, pay, keep · hourlyugc.com, checked Nov 7, 2026 · “Book hours. Every session ends in videos, and you pay for the session”
- HourlyUGC: HourlyUGC blog: Hourly UGC sessions vs paying per video · hourlyugc.com, checked Oct 28, 2026 · “book hours, and every session ends in videos”
- HourlyUGC: HourlyUGC blog: Commission-based UGC, paying creators a share of ad spend · hourlyugc.com, checked Oct 28, 2026 · “A slot pays on approval.”
- Upfluence: Upfluence Pay page · upfluence.com, checked Nov 7, 2026
- HourlyUGC: HourlyUGC: Affiliate Marketing, pay creators a share of sales · hourlyugc.com, checked Nov 7, 2026 · “A percent of every order, or what every order pays.”
- HourlyUGC: HourlyUGC product, checked in the app (the 1-50 % range) · hourlyugc.com, checked Nov 7, 2026
- Upfluence: Upfluence home page · upfluence.com, checked Nov 7, 2026 · “flat fees, affiliate commissions, promo codes, or any mix”
- HourlyUGC: HourlyUGC: UGC for Paid Ads, build the ad and pay a share of spend · hourlyugc.com, checked Nov 7, 2026 · “a cut of what you spend running their video as an ad”
- HourlyUGC: HourlyUGC: Influencer Marketing, organic posts and partnership ads · hourlyugc.com, checked Nov 7, 2026 · “A price a post, or a rate per 1,000 views on what they post.”
- Upfluence: Upfluence help center, product gifting campaign · help.upfluence.co, checked Oct 6, 2025 · “Product gifting campaigns do not guarantee influencer posts.”
- HourlyUGC: HourlyUGC help · hourlyugc.com, checked Nov 7, 2026 · “The plan, the platform fee and the ad spend fee, per plan.”
- HourlyUGC: HourlyUGC pricing · hourlyugc.com, checked Nov 7, 2026
- Upfluence: Upfluence pricing page · upfluence.com, checked Nov 7, 2026 · “Upfluence takes no percentage of sales.”