Compared on public facts

Howl vs impact.com

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Howl and impact.com both list pay per video and commission on sales. impact.com lists flat amount per order, retainers, bonuses and product seeding, which Howl does not list publicly.

6 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Howl and impact.com

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Howl lists pay per video and commission on sales publicly. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which Howl does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2
impact.com lists pay per video, commission on sales, flat amount per order, retainers, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, share of ad spend and pay per 1,000 views, which impact.com does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). impact.com lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2 3
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Howl and impact.com do not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Howl	impact.com
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Content flat fees and licensing paid upfront; brands can also mix in pay per click (CPC) and pay per lead (PPL) offers. 1 2	Sponsored posts with a fixed fee negotiated per deliverable, paid through performance campaigns or a partner funds transfer. 1 2
Commission on sales	Commission on sales with flexible structures set by the brand; creators can get higher rates based on results. 1 2	Commission on actions as a percentage of the order (help example: 10 % of a $200 sale); dynamic commissioning pays more for new customers, high-margin SKUs or subscribers. 1 2
Flat amount per order	Not listed publicly	A fixed dollar amount per action (sale, signup, install, free trial), set in template terms. 1
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Ambassador deals with recurring fees; placement fees in template terms can be a monthly payout for regular promoters. 1 2
Bonuses	Not listed publicly	Tiered bonuses and performance-bonus tiers layered on a default payout (help example: 4 % per order rising to 6 % past $200 revenue); placement fees for accepting terms or a first event. 1 2
Product seeding	Not listed publicly	Product gifting as a creator compensation method: creators pick from the brand's catalog (Shopify-synced or uploaded) after being hired; can be the only compensation or combined with a flat fee or performance payout. 1
Ads launched from the platform	Not listed publicly	Not listed publicly
Money and tracking	Howl	impact.com
How sales are attributed	Engagement, conversion, GMV and ROI tracked in real time, with attribution windows from 1 to 90 days. The tracking method is not described on the page. 1	Cross-device, cookieless affiliate tracking with links; promo-code attribution for social and offline purchases; full-funnel attribution beyond last click, with automatic deduplication across channels (they say 10-25 % lower commission spend on average). Online Sale/CPA event types with locking and payout periods set in template terms. 1 2
Platform fee	Howl handles payment processing with no minimum threshold or hidden fees for creators. A brand-side fee is not stated. 1	Starter: $30/month plus 2.5 % of revenue (the page does not define the base). Essentials, Pro and Enterprise list no percentage; setup and onboarding at $250 per hour; 12-month contract; partner payouts above the included monthly amount are billed a la carte with no overage fees. 1
Brand pricing	Not listed publicly	Starter $30/month plus 2.5 % (Shopify, WooCommerce, BigCommerce, Adobe Commerce, Squarespace, Ecwid, Shoplazza, nopCommerce, Zoho Commerce only; 30-day free trial). Essentials $500/month, includes up to $2,500/month in partner payouts. Pro $2,500/month, includes up to $14,300/month. Enterprise custom. Free for creators and affiliate publishers. 1 2
Creator payout	Earnings are paid in the next payout cycle after a transaction clears, often net 30, 60 or 90 days, straight to the creator's bank account. 1 2	Free for creators. Withdrawals to a bank account or PayPal in 70+ currencies, with a $10 minimum balance. Autopay by balance threshold (processed the following Tuesday or Thursday) or on a fixed day (1st or 15th); Anytime PayPal for immediate withdrawal of smaller balances. 1 2
Regions	Not listed publicly	Brands are billed in USD; Canada and Australia in local currency; regional pricing for the UK, Germany, Italy, France, Japan and China expected by December 2026. Partner payouts in 70+ currencies; the creator page addresses international and global creators. 1 2
Scale they publish	They say: They say thousands of creators; no brand or sales totals are given. 1	They say: They say: 6,500+ brands, 250K+ partners, 25m+ creator profiles searchable, 1m+ active partnerships. 1 2

What the facts say

Where they overlap

Pay per video
Commission on sales

Howl lists, impact.com does not

Nothing in the models we track.

Checked Nov 7, 2026

impact.com lists, Howl does not

Flat amount per order: A fixed dollar amount per action (sale, signup, install, free trial), set in template terms.
Retainers: Ambassador deals with recurring fees; placement fees in template terms can be a monthly payout for regular promoters.
Bonuses: Tiered bonuses and performance-bonus tiers layered on a default payout (help example: 4 % per order rising to 6 % past $200 revenue); placement fees for accepting terms or a first event.
Product seeding: Product gifting as a creator compensation method: creators pick from the brand's catalog (Shopify-synced or uploaded) after being hired; can be the only compensation or combined with a flat fee or performance payout.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Howl

brands that can attribute sales and want to pay on orders
brands that budget per approved video

impact.com

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Howl and impact.com have in common?

Both list pay per video and commission on sales on their public pages (checked Nov 7, 2026).

What does Howl list that impact.com does not?

Nothing in the pay models we track. Every model Howl lists, impact.com lists too.

What does impact.com list that Howl does not?

impact.com lists flat amount per order, retainers, bonuses and product seeding. Howl does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Howl: howl.link, home (creators), read 2026-11-07 · howl.link, checked Nov 7, 2026 · “Get paid upfront for what you create.”
Howl: howl.link: For brands, read 2026-11-07 · howl.link, checked Nov 7, 2026 · “mix and match CPC, PPL, or Flat Fee offers to fit your strategy.”
impact.com: impact.com, for creators page · impact.com, checked Nov 7, 2026 · “a flat fee for each piece of content”
impact.com: impact.com help center, payouts and incentives for influencer partnerships · help.impact.com, checked Nov 7, 2026
impact.com: impact.com help center, performance bonus FAQ · help.impact.com, checked Nov 7, 2026
impact.com: impact.com help center, configure product gifting for your creator campaign · help.impact.com, checked Nov 7, 2026 · “a creator compensation method that rewards creators with free products”
impact.com: impact.com home page · impact.com, checked Nov 7, 2026 · “Cross-device affiliate tracking with cookieless attribution”
impact.com: impact.com, influencer marketing page · impact.com, checked Nov 7, 2026
impact.com: impact.com pricing page · impact.com, checked Nov 7, 2026 · “2.5% of Revenue”
impact.com: impact.com help center, select how often you get paid as a partner · help.impact.com, checked Nov 7, 2026 · “withdraw your funds into your bank or PayPal account”