Compared on public facts

Howl vs Make Influence

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Howl and Make Influence both list pay per video and commission on sales. Make Influence lists flat amount per order, bonuses and product seeding, which Howl does not list publicly.

6 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Howl and Make Influence

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Howl lists pay per video and commission on sales publicly. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which Howl does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2
Make Influence lists pay per video, commission on sales, flat amount per order, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, share of ad spend and pay per 1,000 views, which Make Influence does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Make Influence lists bonuses, which HourlyUGC does not list publicly. 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Howl and Make Influence do not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Howl	Make Influence
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Content flat fees and licensing paid upfront; brands can also mix in pay per click (CPC) and pay per lead (PPL) offers. 1 2	A fixed fee for agreed content on an agreed date, or a base fee plus commission, often with product included. 1 2
Commission on sales	Commission on sales with flexible structures set by the brand; creators can get higher rates based on results. 1 2	Commission on tracked results: a share of sales, or a fixed amount per sale or per click. The brand chooses the basis: sales, clicks or leads. 1 2
Flat amount per order	Not listed publicly	A fixed amount per sale is one of the commission options. 1
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Top performers can get extra compensation as bonuses or invitations to private campaigns. 1
Product seeding	Not listed publicly	Product-only collaborations: the creator receives the product and no fee. 1
Ads launched from the platform	Not listed publicly	Not listed publicly
Money and tracking	Howl	Make Influence
How sales are attributed	Engagement, conversion, GMV and ROI tracked in real time, with attribution windows from 1 to 90 days. The tracking method is not described on the page. 1	A tracking link per creator with a cookie of up to 30 days, an IP fallback kept up to three months for in-app browsers, and per-creator discount codes on Shopify, WooCommerce, PrestaShop and Magento. Code sales show in the creator report, not the campaign report. 1 2
Platform fee	Howl handles payment processing with no minimum threshold or hidden fees for creators. A brand-side fee is not stated. 1	A service fee as a percentage of the commission paid to creators: 30 % (Entry), 25 % (Basic), 20 % (Growth), 15 % (Full Service Pro), charged only when results happen. The Danish page adds 10 % on fixed upfront payments and says the fee covers commission and UGC. 1 2 3
Brand pricing	Not listed publicly	A monthly subscription plus the service fee. English page: Entry 95 EUR a month (80 billed yearly), Basic 535 EUR (455), Growth 805 EUR (685), Full Service Pro from 1,205 EUR (1,025); optional onboarding 670 EUR. Danish page: 595, 3,400, 5,100 and 7,650 DKK a month. Their example: a 100 EUR sale at 10 % commission costs the brand 13 EUR on Entry. 1 2
Creator payout	Earnings are paid in the next payout cycle after a transaction clears, often net 30, 60 or 90 days, straight to the creator's bank account. 1 2	Earned commission is paid to creators automatically by the platform; method and timing are not given on the pages read. 1
Regions	Not listed publicly	Based in Aarhus, Denmark, with the site in English, Danish and Swedish. A full country list is not given. 1 2
Scale they publish	They say: They say thousands of creators; no brand or sales totals are given. 1	They say: They say 1,500+ companies, 3,000+ campaigns, 5,000+ approved influencers, 930,000+ sales tracked, 500M DKK+ revenue generated (incl. VAT) and 60M DKK+ paid out in commission. 1 2

What the facts say

Where they overlap

Pay per video
Commission on sales

Howl lists, Make Influence does not

Nothing in the models we track.

Checked Nov 7, 2026

Make Influence lists, Howl does not

Flat amount per order: A fixed amount per sale is one of the commission options.
Bonuses: Top performers can get extra compensation as bonuses or invitations to private campaigns.
Product seeding: Product-only collaborations: the creator receives the product and no fee.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Howl

brands that can attribute sales and want to pay on orders
brands that budget per approved video

Make Influence

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Howl and Make Influence have in common?

Both list pay per video and commission on sales on their public pages (checked Nov 7, 2026).

What does Howl list that Make Influence does not?

Nothing in the pay models we track. Every model Howl lists, Make Influence lists too.

What does Make Influence list that Howl does not?

Make Influence lists flat amount per order, bonuses and product seeding. Howl does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Howl: howl.link, home (creators), read 2026-11-07 · howl.link, checked Nov 7, 2026 · “Get paid upfront for what you create.”
Howl: howl.link: For brands, read 2026-11-07 · howl.link, checked Nov 7, 2026 · “mix and match CPC, PPL, or Flat Fee offers to fit your strategy.”
Make Influence: makeinfluence.com: How it works (brands), read 2026-11-07 · makeinfluence.com, checked Nov 7, 2026 · “An agreed amount for agreed deliverables, on an agreed date.”
Make Influence: makeinfluence.com: Pricing (English), read 2026-11-07 · makeinfluence.com, checked Nov 7, 2026 · “whether that is on sales, clicks or leads.”
Make Influence: makeinfluence.com: Priser (Danish pricing page), read 2026-11-07 · makeinfluence.com, checked Nov 7, 2026 · “10% service fee på upfront-betalinger”
Make Influence: makeinfluence.com, home, read 2026-11-07 · makeinfluence.com, checked Nov 7, 2026