Compared on public facts

Howl vs Roster

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Howl and Roster both list commission on sales. Howl also lists pay per video, which Roster does not list publicly. Roster lists bonuses, product seeding and ads launched from the platform, which Howl does not list publicly.

5 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Howl and Roster

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Howl lists pay per video and commission on sales publicly. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which Howl does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2
Roster lists commission on sales, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend and pay per 1,000 views, which Roster does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Roster lists bonuses, which HourlyUGC does not list publicly. 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Howl does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Howl	Roster
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Content flat fees and licensing paid upfront; brands can also mix in pay per click (CPC) and pay per lead (PPL) offers. 1 2	Not listed publicly
Commission on sales	Commission on sales with flexible structures set by the brand; creators can get higher rates based on results. 1 2	Commission on each sale; every ambassador gets a unique link and discount code tied to the order. 1 2
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only. 1
Product seeding	Not listed publicly	Product gifting for welcome gifts and seeding; ambassadors pick products and orders fulfill through Shopify. Included from the Starter plan. 1 2
Ads launched from the platform	Not listed publicly	Partnership Ads on Meta and Spark Ads on TikTok are part of the Pro plan. 1
Money and tracking	Howl	Roster
How sales are attributed	Engagement, conversion, GMV and ROI tracked in real time, with attribution windows from 1 to 90 days. The tracking method is not described on the page. 1	Each ambassador's link and discount code are attributed to the order; a sales attribution feature ties posts to revenue. 1 2
Platform fee	Howl handles payment processing with no minimum threshold or hidden fees for creators. A brand-side fee is not stated. 1	No commission and no transaction fees on referred revenue; a flat monthly price. 1 2
Brand pricing	Not listed publicly	Starter, Growth, Pro and Enterprise, each one flat monthly price set by program size; no dollar figures on the page, prices come with a demo. 1
Creator payout	Earnings are paid in the next payout cycle after a transaction clears, often net 30, 60 or 90 days, straight to the creator's bank account. 1 2	Commissions and cash rewards are paid in one bulk batch through PayPal or Venmo; tax forms (W-9, W-8BEN, 1099) are automated from the Growth plan. 1 2
Regions	Not listed publicly	Not listed publicly
Scale they publish	They say: They say thousands of creators; no brand or sales totals are given. 1	They say: They say 1.5M+ referred orders, $250M+ referred revenue and 1.7M+ UGC posts. 1

What the facts say

Where they overlap

Commission on sales

Howl lists, Roster does not

Pay per video: Content flat fees and licensing paid upfront; brands can also mix in pay per click (CPC) and pay per lead (PPL) offers.

Checked Nov 7, 2026

Roster lists, Howl does not

Bonuses: Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only.
Product seeding: Product gifting for welcome gifts and seeding; ambassadors pick products and orders fulfill through Shopify. Included from the Starter plan.
Ads launched from the platform: Partnership Ads on Meta and Spark Ads on TikTok are part of the Pro plan.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Howl

brands that can attribute sales and want to pay on orders
brands that budget per approved video

Roster

brands that can attribute sales and want to pay on orders
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Howl and Roster have in common?

Both list commission on sales on their public pages (checked Nov 7, 2026).

What does Howl list that Roster does not?

Howl lists pay per video. Roster does not list it publicly; that is not the same as not offering it.

What does Roster list that Howl does not?

Roster lists bonuses, product seeding and ads launched from the platform. Howl does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Howl: howl.link, home (creators), read 2026-11-07 · howl.link, checked Nov 7, 2026 · “Get paid upfront for what you create.”
Howl: howl.link: For brands, read 2026-11-07 · howl.link, checked Nov 7, 2026 · “mix and match CPC, PPL, or Flat Fee offers to fit your strategy.”
Roster: getroster.com, home, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Roster: getroster.com: Pricing, read 2026-11-07 · getroster.com, checked Nov 7, 2026