Compared on public facts
Howl vs ShopMy
HourlyUGC is our product. Every fact links to its source. Methodology.
Howl and ShopMy both list pay per video and commission on sales. ShopMy lists product seeding and ads launched from the platform, which Howl does not list publicly.
5 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.
Which pay models each one lists
Side by side
| Pay model | Howl | ShopMy |
|---|---|---|
| Hourly sessions | Not listed publicly | Not listed publicly |
| Pay per video | Content flat fees and licensing paid upfront; brands can also mix in pay per click (CPC) and pay per lead (PPL) offers. 12 | Opportunities: the brand sets a requirement and pays a flat fee once it is met, on top of the regular affiliate commission. Gifting Opportunities pair a product with a posting commitment. 1 |
| Commission on sales | Commission on sales with flexible structures set by the brand; creators can get higher rates based on results. 12 | Affiliate commission through the creator's ShopMy links; they say rates typically range from 10 % to 30 %, set by the brand or retailer. 1 |
| Flat amount per order | Not listed publicly | Not listed publicly |
| Share of ad spend | Not listed publicly | Not listed publicly |
| Pay per 1,000 views | Not listed publicly | Not listed publicly |
| Retainers | Not listed publicly | Not listed publicly |
| Bonuses | Not listed publicly | Not listed publicly |
| Product seeding | Not listed publicly | Brands send product offers through Lookbooks and the creator picks what to accept; a gift carries no obligation to post. 1 |
| Ads launched from the platform | Not listed publicly | Spotlights: brands put paid Meta ad spend behind a post the creator already shared, with the creator's affiliate link attached; the creator earns commission on the sales at their existing rate. 12 |
| Money and tracking | Howl | ShopMy |
| How sales are attributed | Engagement, conversion, GMV and ROI tracked in real time, with attribution windows from 1 to 90 days. The tracking method is not described on the page. 1 | Sales are tracked on each creator's ShopMy links (each Spotlight uses a duplicate of the creator's link, tracked apart), plus discount codes where the brand offers them. Commissions stay pending for 30 to 120 days while the retailer's return window and payment complete. 123 |
| Platform fee | Howl handles payment processing with no minimum threshold or hidden fees for creators. A brand-side fee is not stated. 1 | On creator consultations, ShopMy keeps 20 % of the fee and the creator keeps 80 %. 1 |
| Brand pricing | Not listed publicly | Not listed publicly |
| Creator payout | Earnings are paid in the next payout cycle after a transaction clears, often net 30, 60 or 90 days, straight to the creator's bank account. 12 | Weekly, every Friday, through Stripe or PayPal, once at least $11 is confirmed. Commissions move from pending to locked when ShopMy receives the retailer's funds; Opportunity payments go out in the Friday payout after completion. 12 |
| Regions | Not listed publicly | Not listed publicly |
| Scale they publish | They say: They say thousands of creators; no brand or sales totals are given. 1 | Not listed publicly |
What the facts say
Where they overlap
- Pay per video
- Commission on sales
Howl lists, ShopMy does not
Nothing in the models we track.
Checked Nov 7, 2026
ShopMy lists, Howl does not
- Product seeding: Brands send product offers through Lookbooks and the creator picks what to accept; a gift carries no obligation to post.
- Ads launched from the platform: Spotlights: brands put paid Meta ad spend behind a post the creator already shared, with the creator's affiliate link attached; the creator earns commission on the sales at their existing rate.
Checked Nov 7, 2026
Which brand each one fits
From the models each lists, nothing else.
Howl
- brands that can attribute sales and want to pay on orders
- brands that budget per approved video
ShopMy
- brands that can attribute sales and want to pay on orders
- brands that budget per approved video
- brands that ship product to creators
Questions people ask
What do Howl and ShopMy have in common?
Both list pay per video and commission on sales on their public pages (checked Nov 7, 2026).
What does Howl list that ShopMy does not?
Nothing in the pay models we track. Every model Howl lists, ShopMy lists too.
What does ShopMy list that Howl does not?
ShopMy lists product seeding and ads launched from the platform. Howl does not list them publicly.
Where do these facts come from?
From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.
Sources
Each fact above links to one of these. Checked Nov 7, 2026.
- Howl: howl.link, home (creators), read 2026-11-07 · howl.link, checked Nov 7, 2026 · “Get paid upfront for what you create.”
- Howl: howl.link: For brands, read 2026-11-07 · howl.link, checked Nov 7, 2026 · “mix and match CPC, PPL, or Flat Fee offers to fit your strategy.”
- ShopMy: ShopMy guide: How do I work with brand partners in the app?, read 2026-11-07 · guide.shopmy.us, checked Nov 7, 2026 · “Opportunities are flat-fee campaigns”
- ShopMy: ShopMy guide: General payment questions, read 2026-11-07 · guide.shopmy.us, checked Nov 7, 2026 · “Commission rates on these products typically range from 10% to 30%.”
- ShopMy: ShopMy guide: How you earn (Spotlights), read 2026-11-07 · guide.shopmy.us, checked Nov 7, 2026 · “you earn a commission on every sale you drive”