Compared on public facts

Howl vs Vidovo

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Howl and Vidovo both list pay per video. Howl also lists commission on sales, which Vidovo does not list publicly. Vidovo lists share of ad spend, bonuses, product seeding and ads launched from the platform, which Howl does not list publicly.

5 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Howl and Vidovo

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Howl lists pay per video and commission on sales publicly. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which Howl does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2
Vidovo lists pay per video, share of ad spend, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order and pay per 1,000 views, which Vidovo does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Vidovo lists bonuses, which HourlyUGC does not list publicly. 1 2 3
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Howl does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Howl	Vidovo
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Content flat fees and licensing paid upfront; brands can also mix in pay per click (CPC) and pay per lead (PPL) offers. 1 2	Creators set a fixed fee per video or post, and can offer packages; a flat fee is paid when the brand accepts the proposal. 1 2
Commission on sales	Commission on sales with flexible structures set by the brand; creators can get higher rates based on results. 1 2	Not listed publicly
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Performance-based UGC: a percentage of the Meta ad spend behind the creator's video, alone or on top of a fixed fee. The percentage is the same for every creator in a campaign; their example uses 6 %. 1 2
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Bonuses for top creators; amounts not published. 1
Product seeding	Not listed publicly	Gift campaigns are supported on the Pro plan. 1
Ads launched from the platform	Not listed publicly	The brand connects its Meta ad account and links each ad to a creator's video so spend is counted; Facebook partnership ads are listed on the Enterprise plan. 1 2
Money and tracking	Howl	Vidovo
How sales are attributed	Engagement, conversion, GMV and ROI tracked in real time, with attribution windows from 1 to 90 days. The tracking method is not described on the page. 1	The ad spend share is counted from Meta: Vidovo reads the spend of ads linked to a creator's video every day. Pausing an ad stops the share that day. No sales attribution is described. 1
Platform fee	Howl handles payment processing with no minimum threshold or hidden fees for creators. A brand-side fee is not stated. 1	A marketplace fee of 12 % on Starter and 7 % on Pro, next to the subscription. Ad spend shares in their examples are shown before Vidovo fees. 1 2
Brand pricing	Not listed publicly	Starter $499 a month (1 active campaign, 1 seat); Pro $899 a month (10 campaigns, 3 seats, gift campaigns); Enterprise custom. Brands contact sales to begin. 1
Creator payout	Earnings are paid in the next payout cycle after a transaction clears, often net 30, 60 or 90 days, straight to the creator's bank account. 1 2	Fixed fees are paid when the brand accepts the proposal. Ad spend shares are paid weekly: each day of spend settles 7 days later and pays out the following Monday. 1
Regions	Not listed publicly	Not listed publicly
Scale they publish	They say: They say thousands of creators; no brand or sales totals are given. 1	They say: They say 30,000+ vetted creators in one place and 20,000+ in another, and 10,000+ assets delivered for brands. 1

What the facts say

Where they overlap

Pay per video

Howl lists, Vidovo does not

Commission on sales: Commission on sales with flexible structures set by the brand; creators can get higher rates based on results.

Checked Nov 7, 2026

Vidovo lists, Howl does not

Share of ad spend: Performance-based UGC: a percentage of the Meta ad spend behind the creator's video, alone or on top of a fixed fee. The percentage is the same for every creator in a campaign; their example uses 6 %.
Bonuses: Bonuses for top creators; amounts not published.
Product seeding: Gift campaigns are supported on the Pro plan.
Ads launched from the platform: The brand connects its Meta ad account and links each ad to a creator's video so spend is counted; Facebook partnership ads are listed on the Enterprise plan.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Howl

brands that can attribute sales and want to pay on orders
brands that budget per approved video

Vidovo

brands running Meta ads with creator videos
brands that budget per approved video
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Howl and Vidovo have in common?

Both list pay per video on their public pages (checked Nov 7, 2026).

What does Howl list that Vidovo does not?

Howl lists commission on sales. Vidovo does not list it publicly; that is not the same as not offering it.

What does Vidovo list that Howl does not?

Vidovo lists share of ad spend, bonuses, product seeding and ads launched from the platform. Howl does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Howl: howl.link, home (creators), read 2026-11-07 · howl.link, checked Nov 7, 2026 · “Get paid upfront for what you create.”
Howl: howl.link: For brands, read 2026-11-07 · howl.link, checked Nov 7, 2026 · “mix and match CPC, PPL, or Flat Fee offers to fit your strategy.”
Vidovo: vidovo.com: For UGC creators, read 2026-11-07 · vidovo.com, checked Nov 7, 2026 · “Set a fixed fee per video or social media post,”
Vidovo: vidovo.com: Performance-based UGC, read 2026-11-07 · vidovo.com, checked Nov 7, 2026
Vidovo: vidovo.com: Pricing, read 2026-11-07 · vidovo.com, checked Nov 7, 2026
Vidovo: vidovo.com, home, read 2026-11-07 · vidovo.com, checked Nov 7, 2026