Compared on public facts

Howl vs Youdji

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Howl and Youdji both list pay per video. Howl also lists commission on sales, which Youdji does not list publicly.

4 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Howl and Youdji

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Howl lists pay per video and commission on sales publicly. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which Howl does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2
Youdji lists pay per video publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which Youdji does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Howl and Youdji do not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Howl	Youdji
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Content flat fees and licensing paid upfront; brands can also mix in pay per click (CPC) and pay per lead (PPL) offers. 1 2	Each creator sets a rate and negotiates with the brand, then sends an offer; their guide price is about 150 EUR excl. VAT a video, or 150-200 EUR with script writing and editing. 1 2
Commission on sales	Commission on sales with flexible structures set by the brand; creators can get higher rates based on results. 1 2	Not listed publicly
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Not listed publicly
Product seeding	Not listed publicly	Not listed publicly
Ads launched from the platform	Not listed publicly	Not listed publicly
Money and tracking	Howl	Youdji
How sales are attributed	Engagement, conversion, GMV and ROI tracked in real time, with attribution windows from 1 to 90 days. The tracking method is not described on the page. 1	Not listed publicly
Platform fee	Howl handles payment processing with no minimum threshold or hidden fees for creators. A brand-side fee is not stated. 1	No fee is added to the price the brand agrees with the creator. Youdji takes 20 % of completed orders from the creator; for clients a creator brings, 0 % on the first order and 10 % after. 1 2
Brand pricing	Not listed publicly	No subscription and no card needed to start; the brand pays only the agreed price per video. AI campaigns are an optional paid feature (the first is at no cost). Payment by card, bank transfer or a prepaid Youdji balance. 1
Creator payout	Earnings are paid in the next payout cycle after a transaction clears, often net 30, 60 or 90 days, straight to the creator's bank account. 1 2	The brand pays in full before work starts; Youdji holds it and releases it when the brand approves. Payouts go to the creator's bank through Stripe, usually within 3 business days. Youdji invoices in the creator's name. 1 2
Regions	Not listed publicly	Creators in most of Europe, the US, Canada, Australia and Japan, among others; creators need a registered business that can invoice. Brand search filters list the US, France, Spain, Italy, Germany, Belgium, the UK, Canada, Switzerland and Portugal. 1 2
Scale they publish	They say: They say thousands of creators; no brand or sales totals are given. 1	They say: They say 12,500+ creators, 3,000+ brands and agencies, and more than $6,000,000 paid to creators. 1

What the facts say

Where they overlap

Pay per video

Howl lists, Youdji does not

Commission on sales: Commission on sales with flexible structures set by the brand; creators can get higher rates based on results.

Checked Nov 7, 2026

Youdji lists, Howl does not

Nothing in the models we track.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Howl

brands that can attribute sales and want to pay on orders
brands that budget per approved video

Youdji

brands that budget per approved video

Questions people ask

What do Howl and Youdji have in common?

Both list pay per video on their public pages (checked Nov 7, 2026).

What does Howl list that Youdji does not?

Howl lists commission on sales. Youdji does not list it publicly; that is not the same as not offering it.

What does Youdji list that Howl does not?

Nothing in the pay models we track.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Howl: howl.link, home (creators), read 2026-11-07 · howl.link, checked Nov 7, 2026 · “Get paid upfront for what you create.”
Howl: howl.link: For brands, read 2026-11-07 · howl.link, checked Nov 7, 2026 · “mix and match CPC, PPL, or Flat Fee offers to fit your strategy.”
Youdji: youdji.com, home (English), read 2026-11-07 · youdji.com, checked Nov 7, 2026 · “Each creator sets their own rates, and you negotiate directly with them.”
Youdji: youdji.com: For creators, read 2026-11-07 · youdji.com, checked Nov 7, 2026