Compared on public facts

impact.com vs viral.app

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

impact.com and viral.app both list pay per video, retainers and bonuses. impact.com also lists commission on sales, flat amount per order and product seeding, which viral.app does not list publicly. viral.app lists pay per 1,000 views, which impact.com does not list publicly.

9 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over impact.com and viral.app

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
impact.com lists pay per video, commission on sales, flat amount per order, retainers, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, share of ad spend and pay per 1,000 views, which impact.com does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). impact.com lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2 3
viral.app lists pay per video, pay per 1,000 views, retainers and bonuses publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and product seeding, which viral.app does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). viral.app lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. impact.com and viral.app do not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	impact.com	viral.app
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Sponsored posts with a fixed fee negotiated per deliverable, paid through performance campaigns or a partner funds transfer. 1 2	Fixed pay can be a per-video fee; live jobs on the platform show a median of $15 per video (typical range $10-21) as of November 2026. 1 2
Commission on sales	Commission on actions as a percentage of the order (help example: 10 % of a $200 sale); dynamic commissioning pays more for new customers, high-margin SKUs or subscribers. 1 2	Not listed publicly
Flat amount per order	A fixed dollar amount per action (sale, signup, install, free trial), set in template terms. 1	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Performance pay can use CPM tiers based on tracked views of the creator's organic post; live-job median $1 per 1,000 views (typical $1-1.25), used mainly by clipping programs. 1 2
Retainers	Ambassador deals with recurring fees; placement fees in template terms can be a monthly payout for regular promoters. 1 2	A monthly base (fixed pay as a salary) for as long as the creator works on the job; live-job median $500 a month (typical $310-740). 1
Bonuses	Tiered bonuses and performance-bonus tiers layered on a default payout (help example: 4 % per order rising to 6 % past $200 revenue); placement fees for accepting terms or a first event. 1 2	Flat bonuses that trigger at view thresholds (recommended ladder $100 at 100K, $250 at 250K, $500 at 500K views; each video earns only the highest reached); live-job median top bonus $250. 1 2
Product seeding	Product gifting as a creator compensation method: creators pick from the brand's catalog (Shopify-synced or uploaded) after being hired; can be the only compensation or combined with a flat fee or performance payout. 1	Not listed publicly
Ads launched from the platform	Not listed publicly	Not listed publicly
Money and tracking	impact.com	viral.app
How sales are attributed	Cross-device, cookieless affiliate tracking with links; promo-code attribution for social and offline purchases; full-funnel attribution beyond last click, with automatic deduplication across channels (they say 10-25 % lower commission spend on average). Online Sale/CPA event types with locking and payout periods set in template terms. 1 2	Views, not sales. Public post links are tracked on TikTok, Instagram Reels, Facebook Reels, YouTube Shorts and Snapchat Spotlight without account logins, refreshed every 24 hours (Pro), 12 hours (Ultra, Scale) or hourly (Enterprise). Payout rules can add caps, minimum views and an eligibility window. No sales attribution is described. 1 2
Platform fee	Starter: $30/month plus 2.5 % of revenue (the page does not define the base). Essentials, Pro and Enterprise list no percentage; setup and onboarding at $250 per hour; 12-month contract; partner payouts above the included monthly amount are billed a la carte with no overage fees. 1	A flat 3 % payout management fee paid by the brand on top of each payout; none of it comes out of the creator's amount. The payout partner Talentir deducts a method fee from the creator's transfer: PayPal 2.5 %, Venmo 3.5 %, SWIFT, US wire or non-SEPA IBAN EUR 5; SEPA, UK and US ACH bank transfers and stablecoins on Base are free (fees as of September 2026). 1 2
Brand pricing	Starter $30/month plus 2.5 % (Shopify, WooCommerce, BigCommerce, Adobe Commerce, Squarespace, Ecwid, Shoplazza, nopCommerce, Zoho Commerce only; 30-day free trial). Essentials $500/month, includes up to $2,500/month in partner payouts. Pro $2,500/month, includes up to $14,300/month. Enterprise custom. Free for creators and affiliate publishers. 1 2	Pro $99/month (1,000 tracked videos, 10 active creators, 1 live job, 1 seat); Ultra $299/month (5,000 videos, 50 creators, 2 jobs, 10 seats, API); Scale $499/month (20,000 videos, 500 creators, 3 jobs, 20 seats); Enterprise custom with hourly refreshes. Yearly billing 20 % off; 7-day free trial. Full-service from $20k/month. 1
Creator payout	Free for creators. Withdrawals to a bank account or PayPal in 70+ currencies, with a $10 minimum balance. Autopay by balance threshold (processed the following Tuesday or Thursday) or on a fixed day (1st or 15th); Anytime PayPal for immediate withdrawal of smaller balances. 1 2	Creators claim payouts in the dashboard; Talentir pays as merchant of record and issues the invoice in the creator's name (self-billing). Methods: SEPA, UK or US ACH bank transfer, PayPal, Venmo, USDC/EURC and other crypto. Timing from claim: stablecoins within minutes, PayPal and Venmo usually within the hour, SEPA and UK 1-2 business days, ACH 1-3, SWIFT 3-5. Campaigns pay in USD, EUR, CHF or GBP. No minimum payout is stated. EU residents may be asked for a tax ID (DAC7). 1 2
Regions	Brands are billed in USD; Canada and Australia in local currency; regional pricing for the UK, Germany, Italy, France, Japan and China expected by December 2026. Partner payouts in 70+ currencies; the creator page addresses international and global creators. 1 2	Creators paid in 180+ countries and 50+ currencies; campaigns in USD, EUR, CHF or GBP (JPY and KRW campaigns are paid by the brand directly); job pages for the UK, Canada and Australia; marketplace jobs are matched by country and language. Built and hosted in Germany. 1 2
Scale they publish	They say: They say: 6,500+ brands, 250K+ partners, 25m+ creator profiles searchable, 1m+ active partnerships. 1 2	They say: They say: 1M+ accounts tracked, 100B+ views tracked, 50M+ videos tracked, $5M+ payouts issued. 1

What the facts say

Where they overlap

Pay per video
Retainers
Bonuses

impact.com lists, viral.app does not

Commission on sales: Commission on actions as a percentage of the order (help example: 10 % of a $200 sale); dynamic commissioning pays more for new customers, high-margin SKUs or subscribers.
Flat amount per order: A fixed dollar amount per action (sale, signup, install, free trial), set in template terms.
Product seeding: Product gifting as a creator compensation method: creators pick from the brand's catalog (Shopify-synced or uploaded) after being hired; can be the only compensation or combined with a flat fee or performance payout.

Checked Nov 7, 2026

viral.app lists, impact.com does not

Pay per 1,000 views: Performance pay can use CPM tiers based on tracked views of the creator's organic post; live-job median $1 per 1,000 views (typical $1-1.25), used mainly by clipping programs.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

impact.com

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

viral.app

brands that budget per approved video
brands paying for organic reach per 1,000 views
brands running longer creator programs with retainers or bonuses

Questions people ask

What do impact.com and viral.app have in common?

Both list pay per video, retainers and bonuses on their public pages (checked Nov 7, 2026).

What does impact.com list that viral.app does not?

impact.com lists commission on sales, flat amount per order and product seeding. viral.app does not list them publicly; that is not the same as not offering them.

What does viral.app list that impact.com does not?

viral.app lists pay per 1,000 views. impact.com does not list it publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

impact.com: impact.com, for creators page · impact.com, checked Nov 7, 2026 · “a flat fee for each piece of content”
impact.com: impact.com help center, payouts and incentives for influencer partnerships · help.impact.com, checked Nov 7, 2026
viral.app: viral.app, creator payments page · viral.app, checked Nov 7, 2026 · “Fixed, performance, or both.”
viral.app: viral.app, what UGC jobs pay (figures as of November 2026) · viral.app, checked Nov 7, 2026
impact.com: impact.com help center, performance bonus FAQ · help.impact.com, checked Nov 7, 2026
impact.com: impact.com help center, configure product gifting for your creator campaign · help.impact.com, checked Nov 7, 2026 · “a creator compensation method that rewards creators with free products”
impact.com: impact.com home page · impact.com, checked Nov 7, 2026 · “Cross-device affiliate tracking with cookieless attribution”
impact.com: impact.com, influencer marketing page · impact.com, checked Nov 7, 2026
viral.app: viral.app home page · viral.app, checked Nov 7, 2026 · “Paste a public link. That's it.”
impact.com: impact.com pricing page · impact.com, checked Nov 7, 2026 · “2.5% of Revenue”
viral.app: viral.app docs, creator payouts (fees as of September 2026) · viral.app, checked Sep 1, 2026
impact.com: impact.com help center, select how often you get paid as a partner · help.impact.com, checked Nov 7, 2026 · “withdraw your funds into your bank or PayPal account”
viral.app: viral.app blog, Canvas UGC marketplace launch (updated 6 Nov 2026) · viral.app, checked Nov 6, 2026 · “claim their payouts in the dashboard”