Compared on public facts

Influee vs Shopify Collabs

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Influee and Shopify Collabs both list product seeding. Influee also lists pay per video and ads launched from the platform, which Shopify Collabs does not list publicly. Shopify Collabs lists commission on sales, which Influee does not list publicly.

4 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Influee and Shopify Collabs

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Influee lists pay per video and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Influee does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Shopify Collabs lists commission on sales and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend and pay per 1,000 views, which Shopify Collabs does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Shopify Collabs does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Influee	Shopify Collabs
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Creators set their own rates; brands pay per delivered video or photo at that rate, separate from the subscription. They say the average 30-second UGC video in the US is $92. Each collaboration allows unlimited content from the same creator at their prices. 1 2	Not listed publicly
Commission on sales	Not listed publicly	Creators earn a percentage commission on the sales they drive; the listing names custom, product-level and tiered commissions. 1 2
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Not listed publicly
Product seeding	Barter collaborations (content in exchange for a free product) are possible; products sent to creators count as part of their payment and are not returned. Paid collaborations also start with the product shipped to the creator. 1 2	Merchants send creators product gifts or a discount on a purchase from the Gifts tab. 1 2
Ads launched from the platform	Partnership Ads on Instagram and Spark Ads on TikTok are offered with the creators; Spark codes are compiled in the platform. 1	Not listed publicly
Money and tracking	Influee	Shopify Collabs
How sales are attributed	Not listed publicly	Sales are tracked through each creator's affiliate links and discount codes in the merchant's Shopify store. Commissions sit in a holding period set by the merchant (default 30 days) before they are billed. 1 2
Platform fee	A marketplace fee on top of each creator payment: 10 % on the listed plans (paying a creator $100 costs $110). 1	A 2.9 % processing fee on every automatic commission payment, shown on the merchant's Shopify bill. 1
Brand pricing	Month-to-month subscription, cancel any time: $229 a month (up to 10 creator collaborations a month), $529 (up to 25), $999 (up to 50), custom above. 10 % marketplace fee; creator payments separate. No free trial, but the subscription is refunded in full if no collaboration starts from the first campaign. 1	Free to install from the Shopify App Store; additional charges may apply, including the 2.9 % processing fee on automatic payments. Charges billed in USD. 1
Creator payout	The creator's payment is kept in escrow until the content is delivered and approved by the brand; creators are then paid through Influee within 5-10 days, no invoicing. 1 2	After the holding period the commission is added to the merchant's next Shopify bill, then paid to creators who activated automatic payouts (Hyperwallet: PayPal or bank transfer). Payouts run twice a month, in USD, once the balance is at least $25. 1 2 3
Regions	Creators in 30+ countries; their countries page lists 33: the US, Canada, Mexico, Argentina, Brazil, Australia, the UK and most of Europe. 1	Not listed publicly
Scale they publish	They say: They say 180,000+ creators in 30+ countries, 30,000+ vetted creators in the USA, 1,800+ brands and $11M+ paid out to creators. 1 2	Not listed publicly

What the facts say

Where they overlap

Product seeding

Influee lists, Shopify Collabs does not

Pay per video: Creators set their own rates; brands pay per delivered video or photo at that rate, separate from the subscription. They say the average 30-second UGC video in the US is $92. Each collaboration allows unlimited content from the same creator at their prices.
Ads launched from the platform: Partnership Ads on Instagram and Spark Ads on TikTok are offered with the creators; Spark codes are compiled in the platform.

Checked Nov 7, 2026

Shopify Collabs lists, Influee does not

Commission on sales: Creators earn a percentage commission on the sales they drive; the listing names custom, product-level and tiered commissions.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Influee

brands that budget per approved video
brands that ship product to creators

Shopify Collabs

brands that can attribute sales and want to pay on orders
brands that ship product to creators

Questions people ask

What do Influee and Shopify Collabs have in common?

Both list product seeding on their public pages (checked Nov 7, 2026).

What does Influee list that Shopify Collabs does not?

Influee lists pay per video and ads launched from the platform. Shopify Collabs does not list them publicly; that is not the same as not offering them.

What does Shopify Collabs list that Influee does not?

Shopify Collabs lists commission on sales. Influee does not list it publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Influee: influee.co: Pricing, read 2026-11-07 · influee.co, checked Nov 7, 2026 · “The Average 30s UGC Video Price in USA is $92”
Influee: influee.co: For creators, read 2026-11-07 · influee.co, checked Nov 7, 2026 · “set your own rates”
Shopify Collabs: Shopify App Store: Shopify Collabs listing, read 2026-11-07 · apps.shopify.com, checked Nov 7, 2026 · “Track & pay affiliate commissions automatically via your Shopify bill.”
Shopify Collabs: Shopify Help Center: Collabs, paying creators (merchants), read 2026-11-07 · help.shopify.com, checked Nov 7, 2026 · “commission earned by the creator is 10%”
Influee: influee.co, home (English), read 2026-11-07 · influee.co, checked Nov 7, 2026 · “within 7 to 10 days after receiving the product”
Shopify Collabs: Shopify Help Center: Shopify Collabs, read 2026-11-07 · help.shopify.com, checked Nov 7, 2026
Shopify Collabs: Shopify Help Center: Collabs, getting paid (creators), read 2026-11-07 · help.shopify.com, checked Nov 7, 2026 · “Automatic payouts are then scheduled to be paid out twice per month”
Influee: influee.co: UGC creators by country, read 2026-11-07 · influee.co, checked Nov 7, 2026 · “Find Vetted UGC Creators In 30+ Countries!”