Compared on public facts

Influee vs Social Snowball

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Influee and Social Snowball both list product seeding. Influee also lists pay per video and ads launched from the platform, which Social Snowball does not list publicly. Social Snowball lists commission on sales, flat amount per order and bonuses, which Influee does not list publicly.

6 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Influee and Social Snowball

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Influee lists pay per video and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Influee does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Social Snowball lists commission on sales, flat amount per order, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, share of ad spend and pay per 1,000 views, which Social Snowball does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Social Snowball lists bonuses, which HourlyUGC does not list publicly. 1 2
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Social Snowball does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Influee	Social Snowball
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Creators set their own rates; brands pay per delivered video or photo at that rate, separate from the subscription. They say the average 30-second UGC video in the US is $92. Each collaboration allows unlimited content from the same creator at their prices. 1 2	Not listed publicly
Commission on sales	Not listed publicly	Percentage commissions on affiliate orders, set per program or per product (product-level commissions). 1 2
Flat amount per order	Not listed publicly	A fixed amount per product sold, through product-level commissions (requires cash or store-credit payouts). 1
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Performance bonuses and tiered benefits; gift tiers reached at performance milestones. 1 2
Product seeding	Barter collaborations (content in exchange for a free product) are possible; products sent to creators count as part of their payment and are not returned. Paid collaborations also start with the product shipped to the creator. 1 2	Product seeding: influencers redeem gifts from their affiliate dashboard; new creators can receive a gift automatically on onboarding. 1 2
Ads launched from the platform	Partnership Ads on Instagram and Spark Ads on TikTok are offered with the creators; Spark codes are compiled in the platform. 1	Not listed publicly
Money and tracking	Influee	Social Snowball
How sales are attributed	Not listed publicly	Auto-generated affiliate links and discount codes. Safelinks turn an affiliate link into a unique, single-use discount code for every click, to stop coupon leaks. Attribution windows are configurable per program (lengths not published). Shopify and TikTok Shop integrations. 1 2
Platform fee	A marketplace fee on top of each creator payment: 10 % on the listed plans (paying a creator $100 costs $110). 1	Shopify App Store listing: Snow Day starts at $249/month plus 3 % of affiliate revenue; Blizzard starts at $899/month with a custom plan. Affiliates pay no service fee. The FAQ page on socialsnowball.io still describes Dusting $19/month plus 10 % of affiliate revenue, Snow Day $59/month plus 3 %, and Blizzard $499/month with no commission fees; the site's /pricing page returned 404 on 2026-11-07, so the two sources disagree. 1 2 3
Brand pricing	Month-to-month subscription, cancel any time: $229 a month (up to 10 creator collaborations a month), $529 (up to 25), $999 (up to 50), custom above. 10 % marketplace fee; creator payments separate. No free trial, but the subscription is refunded in full if no collaboration starts from the first campaign. 1	Shopify App Store listing: Snow Day from $249/month plus 3 % of affiliate revenue; Blizzard from $899/month, custom. The socialsnowball.io FAQ lists older tiers (Dusting $19, Snow Day $59, Blizzard $499). No free trial is stated on the app listing. 1 2
Creator payout	The creator's payment is kept in escrow until the content is delivered and approved by the brand; creators are then paid through Influee within 5-10 days, no invoicing. 1 2	Brands bulk-send cash, gift-card and store-credit payouts; the app listing lists PayPal, ACH, bank transfers, card payouts and multi-currency, with Tremendous as an integration. Affiliates pick how to redeem earnings in a self-serve portal with over 700 reward options. Payout timing is not published. The affiliate terms say compensation may be money, goods or services, as stated in each campaign description. 1 2 3
Regions	Creators in 30+ countries; their countries page lists 33: the US, Canada, Mexico, Argentina, Brazil, Australia, the UK and most of Europe. 1	No country list is published. Runs as a Shopify app; the app listing mentions multi-currency payouts and gives a developer address in Miami, Florida. 1
Scale they publish	They say: They say 180,000+ creators in 30+ countries, 30,000+ vetted creators in the USA, 1,800+ brands and $11M+ paid out to creators. 1 2	They say: They say they power programs for over 3,500 brands. 1

What the facts say

Where they overlap

Product seeding

Influee lists, Social Snowball does not

Pay per video: Creators set their own rates; brands pay per delivered video or photo at that rate, separate from the subscription. They say the average 30-second UGC video in the US is $92. Each collaboration allows unlimited content from the same creator at their prices.
Ads launched from the platform: Partnership Ads on Instagram and Spark Ads on TikTok are offered with the creators; Spark codes are compiled in the platform.

Checked Nov 7, 2026

Social Snowball lists, Influee does not

Commission on sales: Percentage commissions on affiliate orders, set per program or per product (product-level commissions).
Flat amount per order: A fixed amount per product sold, through product-level commissions (requires cash or store-credit payouts).
Bonuses: Performance bonuses and tiered benefits; gift tiers reached at performance milestones.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Influee

brands that budget per approved video
brands that ship product to creators

Social Snowball

brands that can attribute sales and want to pay on orders
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Influee and Social Snowball have in common?

Both list product seeding on their public pages (checked Nov 7, 2026).

What does Influee list that Social Snowball does not?

Influee lists pay per video and ads launched from the platform. Social Snowball does not list them publicly; that is not the same as not offering them.

What does Social Snowball list that Influee does not?

Social Snowball lists commission on sales, flat amount per order and bonuses. Influee does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Influee: influee.co: Pricing, read 2026-11-07 · influee.co, checked Nov 7, 2026 · “The Average 30s UGC Video Price in USA is $92”
Influee: influee.co: For creators, read 2026-11-07 · influee.co, checked Nov 7, 2026 · “set your own rates”
Social Snowball: Social Snowball help center, product-level commissions · intercom.help, checked Oct 24, 2025 · “assign either a percentage or a fixed amount for each product”
Social Snowball: Social Snowball on the Shopify App Store · apps.shopify.com, checked Nov 7, 2026
Social Snowball: Social Snowball, influencer marketing page · socialsnowball.io, checked Nov 7, 2026 · “tiers with gifts that can be earned by hitting performance milestones”
Influee: influee.co, home (English), read 2026-11-07 · influee.co, checked Nov 7, 2026 · “within 7 to 10 days after receiving the product”
Social Snowball: Social Snowball home page · socialsnowball.io, checked Nov 7, 2026
Social Snowball: Social Snowball FAQ page · socialsnowball.io, checked Nov 7, 2026 · “The Blizzard plan is $499/m, with no commission fees ever.”
Social Snowball: Social Snowball affiliate terms of service · socialsnowball.io, checked Jun 20, 2024 · “We do not currently charge Affiliates any service fee”
Influee: influee.co: UGC creators by country, read 2026-11-07 · influee.co, checked Nov 7, 2026 · “Find Vetted UGC Creators In 30+ Countries!”