Compared on public facts

Influee vs Youdji

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Influee and Youdji both list pay per video. Influee also lists product seeding and ads launched from the platform, which Youdji does not list publicly.

6 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Influee and Youdji

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Influee lists pay per video and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Influee does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Youdji lists pay per video publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which Youdji does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Youdji does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Influee	Youdji
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Creators set their own rates; brands pay per delivered video or photo at that rate, separate from the subscription. They say the average 30-second UGC video in the US is $92. Each collaboration allows unlimited content from the same creator at their prices. 1 2	Each creator sets a rate and negotiates with the brand, then sends an offer; their guide price is about 150 EUR excl. VAT a video, or 150-200 EUR with script writing and editing. 1 2
Commission on sales	Not listed publicly	Not listed publicly
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Not listed publicly
Product seeding	Barter collaborations (content in exchange for a free product) are possible; products sent to creators count as part of their payment and are not returned. Paid collaborations also start with the product shipped to the creator. 1 2	Not listed publicly
Ads launched from the platform	Partnership Ads on Instagram and Spark Ads on TikTok are offered with the creators; Spark codes are compiled in the platform. 1	Not listed publicly
Money and tracking	Influee	Youdji
How sales are attributed	Not listed publicly	Not listed publicly
Platform fee	A marketplace fee on top of each creator payment: 10 % on the listed plans (paying a creator $100 costs $110). 1	No fee is added to the price the brand agrees with the creator. Youdji takes 20 % of completed orders from the creator; for clients a creator brings, 0 % on the first order and 10 % after. 1 2
Brand pricing	Month-to-month subscription, cancel any time: $229 a month (up to 10 creator collaborations a month), $529 (up to 25), $999 (up to 50), custom above. 10 % marketplace fee; creator payments separate. No free trial, but the subscription is refunded in full if no collaboration starts from the first campaign. 1	No subscription and no card needed to start; the brand pays only the agreed price per video. AI campaigns are an optional paid feature (the first is at no cost). Payment by card, bank transfer or a prepaid Youdji balance. 1
Creator payout	The creator's payment is kept in escrow until the content is delivered and approved by the brand; creators are then paid through Influee within 5-10 days, no invoicing. 1 2	The brand pays in full before work starts; Youdji holds it and releases it when the brand approves. Payouts go to the creator's bank through Stripe, usually within 3 business days. Youdji invoices in the creator's name. 1 2
Regions	Creators in 30+ countries; their countries page lists 33: the US, Canada, Mexico, Argentina, Brazil, Australia, the UK and most of Europe. 1	Creators in most of Europe, the US, Canada, Australia and Japan, among others; creators need a registered business that can invoice. Brand search filters list the US, France, Spain, Italy, Germany, Belgium, the UK, Canada, Switzerland and Portugal. 1 2
Scale they publish	They say: They say 180,000+ creators in 30+ countries, 30,000+ vetted creators in the USA, 1,800+ brands and $11M+ paid out to creators. 1 2	They say: They say 12,500+ creators, 3,000+ brands and agencies, and more than $6,000,000 paid to creators. 1

What the facts say

Where they overlap

Pay per video

Influee lists, Youdji does not

Product seeding: Barter collaborations (content in exchange for a free product) are possible; products sent to creators count as part of their payment and are not returned. Paid collaborations also start with the product shipped to the creator.
Ads launched from the platform: Partnership Ads on Instagram and Spark Ads on TikTok are offered with the creators; Spark codes are compiled in the platform.

Checked Nov 7, 2026

Youdji lists, Influee does not

Nothing in the models we track.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Influee

brands that budget per approved video
brands that ship product to creators

Youdji

brands that budget per approved video

Questions people ask

What do Influee and Youdji have in common?

Both list pay per video on their public pages (checked Nov 7, 2026).

What does Influee list that Youdji does not?

Influee lists product seeding and ads launched from the platform. Youdji does not list them publicly; that is not the same as not offering them.

What does Youdji list that Influee does not?

Nothing in the pay models we track.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Influee: influee.co: Pricing, read 2026-11-07 · influee.co, checked Nov 7, 2026 · “The Average 30s UGC Video Price in USA is $92”
Influee: influee.co: For creators, read 2026-11-07 · influee.co, checked Nov 7, 2026 · “set your own rates”
Youdji: youdji.com, home (English), read 2026-11-07 · youdji.com, checked Nov 7, 2026 · “Each creator sets their own rates, and you negotiate directly with them.”
Influee: influee.co, home (English), read 2026-11-07 · influee.co, checked Nov 7, 2026 · “within 7 to 10 days after receiving the product”
Youdji: youdji.com: For creators, read 2026-11-07 · youdji.com, checked Nov 7, 2026
Influee: influee.co: UGC creators by country, read 2026-11-07 · influee.co, checked Nov 7, 2026 · “Find Vetted UGC Creators In 30+ Countries!”