Compared on public facts

Influencer Hero vs Roster

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Influencer Hero and Roster both list product seeding. Roster lists commission on sales, bonuses and ads launched from the platform, which Influencer Hero does not list publicly.

5 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Influencer Hero and Roster

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Influencer Hero lists product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Influencer Hero does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Roster lists commission on sales, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend and pay per 1,000 views, which Roster does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Roster lists bonuses, which HourlyUGC does not list publicly. 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Influencer Hero does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Influencer Hero	Roster
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Not listed publicly	Not listed publicly
Commission on sales	Not listed publicly	Commission on each sale; every ambassador gets a unique link and discount code tied to the order. 1 2
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only. 1
Product seeding	Product seeding and gifting workflow on every plan: products and samples shipped to creators with delivery tracking, and gifting cost tracked. 1 2	Product gifting for welcome gifts and seeding; ambassadors pick products and orders fulfill through Shopify. Included from the Starter plan. 1 2
Ads launched from the platform	Not listed publicly	Partnership Ads on Meta and Spark Ads on TikTok are part of the Pro plan. 1
Money and tracking	Influencer Hero	Roster
How sales are attributed	Affiliate links and discount codes per creator on all plans, with clicks and conversions reported; leaked codes are detected and rotated. 1 2	Each ambassador's link and discount code are attributed to the order; a sales attribution feature ties posts to revenue. 1 2
Platform fee	Not listed publicly	No commission and no transaction fees on referred revenue; a flat monthly price. 1 2
Brand pricing	Standard $649, Pro $1,049 and Business $2,490 a month on quarterly terms; $519 / $839 / $1,992 a month semi-annually; $454 / $734 / $1,743 a month yearly. Enterprise on request. Quarterly plans need a 3-month commitment. 1	Starter, Growth, Pro and Enterprise, each one flat monthly price set by program size; no dollar figures on the page, prices come with a demo. 1
Creator payout	Automated creator payouts in batches, including international, capped by plan (20, 200 or 500 a month; unlimited on Enterprise). Their product screen shows a 0.5 % fee on batch payouts; the page does not say which plans it applies to. 1 2	Commissions and cash rewards are paid in one bulk batch through PayPal or Venmo; tax forms (W-9, W-8BEN, 1099) are automated from the Growth plan. 1 2
Regions	Not listed publicly	Not listed publicly
Scale they publish	They say: They say 1,200+ brands and 150+ agencies, and a database of 450M+ creators. 1	They say: They say 1.5M+ referred orders, $250M+ referred revenue and 1.7M+ UGC posts. 1

What the facts say

Where they overlap

Product seeding

Influencer Hero lists, Roster does not

Nothing in the models we track.

Checked Nov 7, 2026

Roster lists, Influencer Hero does not

Commission on sales: Commission on each sale; every ambassador gets a unique link and discount code tied to the order.
Bonuses: Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only.
Ads launched from the platform: Partnership Ads on Meta and Spark Ads on TikTok are part of the Pro plan.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Influencer Hero

brands that ship product to creators

Roster

brands that can attribute sales and want to pay on orders
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Influencer Hero and Roster have in common?

Both list product seeding on their public pages (checked Nov 7, 2026).

What does Influencer Hero list that Roster does not?

Nothing in the pay models we track. Every model Influencer Hero lists, Roster lists too.

What does Roster list that Influencer Hero does not?

Roster lists commission on sales, bonuses and ads launched from the platform. Influencer Hero does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Roster: getroster.com, home, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Roster: getroster.com: Pricing, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Influencer Hero: influencer-hero.com, home, read 2026-11-07 · influencer-hero.com, checked Nov 7, 2026 · “Automatically ship products and samples to your creators and track every delivery.”
Influencer Hero: influencer-hero.com: Pricing, read 2026-11-07 · influencer-hero.com, checked Nov 7, 2026 · “Product seeding & gifting workflow”