Compared on public facts

Insense vs ShopMy

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Insense and ShopMy both list pay per video, commission on sales, product seeding and ads launched from the platform.

6 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Insense and ShopMy

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Insense lists pay per video, commission on sales and product seeding publicly. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend and pay per 1,000 views, which Insense does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2
ShopMy lists pay per video, commission on sales and product seeding publicly. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend and pay per 1,000 views, which ShopMy does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Insense	ShopMy
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Creators are hired per deal and paid per delivered content; their FAQ says UGC campaigns start at $100 per video. Creator payments are separate from the subscription. 1	Opportunities: the brand sets a requirement and pays a flat fee once it is met, on top of the regular affiliate commission. Gifting Opportunities pair a product with a posting commitment. 1
Commission on sales	Affiliate campaigns: find influencers already in affiliate programs or enrol them in your own, and pay commissions on sales through Insense. Included on the Brand and Agency plans, not on the Trial. 1 2	Affiliate commission through the creator's ShopMy links; they say rates typically range from 10 % to 30 %, set by the brand or retailer. 1
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Not listed publicly
Product seeding	Product seeding with a Shopify integration and bulk shipping exports; barter (product-only) campaigns are allowed and then only the subscription is paid. On the Brand and Agency plans. 1 2	Brands send product offers through Lookbooks and the creator picks what to accept; a gift carries no obligation to post. 1
Ads launched from the platform	Meta Partnership Ads: request account-level access from eligible influencers in one click; TikTok Spark Ad codes delivered through Insense. Partnership Ads connections are limited by plan (1 on Trial, 10 on Brand, unlimited on Agency). The ads run from the brand's ad account. 1 2	Spotlights: brands put paid Meta ad spend behind a post the creator already shared, with the creator's affiliate link attached; the creator earns commission on the sales at their existing rate. 1 2
Money and tracking	Insense	ShopMy
How sales are attributed	Not listed publicly	Sales are tracked on each creator's ShopMy links (each Spotlight uses a duplicate of the creator's link, tracked apart), plus discount codes where the brand offers them. Commissions stay pending for 30 to 120 days while the retailer's return window and payment complete. 1 2 3
Platform fee	A marketplace fee added to each creator payment: 20 % on Trial, 10 % on Brand, 7 % on Agency (pricing page). Their FAQ page instead says a 15 % / 20 % fee on content produced through the platform. 1 2	On creator consultations, ShopMy keeps 20 % of the fee and the creator keeps 80 %. 1
Brand pricing	Trial from $650 for one month (upgrades to Brand unless cancelled 48 hours before it ends); Brand from $500 a month ($1,500 billed quarterly) or $400 a month billed yearly ($4,800); Agency from $800 a month ($2,400 quarterly) or $640 a month yearly ($7,680). Extra seats $30 a month, extra brands $100 a month, 5 extra Partnership Ads connections $125 a month. Creator payments not included. 1	Not listed publicly
Creator payout	When a brand hires a creator the agreed payment is deducted from the brand's account and held by Insense; once the brand approves the content and completes the deal it moves to the creator's Insense wallet. Withdrawals to PayPal take about 4 business days, to a bank account about 7. 1	Weekly, every Friday, through Stripe or PayPal, once at least $11 is confirmed. Commissions move from pending to locked when ShopMy receives the retailer's funds; Opportunity payments go out in the Friday payout after completion. 1 2
Regions	They say 115k+ creators across 57+ countries. 1	Not listed publicly
Scale they publish	They say: They say 115k+ responsive creators across 57+ countries and 3,500+ DTC brands, mobile apps and advertising agencies. 1	Not listed publicly

What the facts say

Where they overlap

Pay per video
Commission on sales
Product seeding
Ads launched from the platform

Insense lists, ShopMy does not

Nothing in the models we track.

Checked Nov 7, 2026

ShopMy lists, Insense does not

Nothing in the models we track.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Insense

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators

ShopMy

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators

Questions people ask

What do Insense and ShopMy have in common?

Both list pay per video, commission on sales, product seeding and ads launched from the platform on their public pages (checked Nov 7, 2026).

What does Insense list that ShopMy does not?

Nothing in the pay models we track. Every model Insense lists, ShopMy lists too.

What does ShopMy list that Insense does not?

Nothing in the pay models we track.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Insense: insense.pro: Pricing FAQ, read 2026-11-07 · insense.pro, checked Nov 7, 2026 · “UGC campaigns start at $100 per video.”
ShopMy: ShopMy guide: How do I work with brand partners in the app?, read 2026-11-07 · guide.shopmy.us, checked Nov 7, 2026 · “Opportunities are flat-fee campaigns”
Insense: insense.pro, home, read 2026-11-07 · insense.pro, checked Nov 7, 2026 · “enrol them into your own program and easily pay commissions through Insense”
ShopMy: ShopMy guide: General payment questions, read 2026-11-07 · guide.shopmy.us, checked Nov 7, 2026 · “Commission rates on these products typically range from 10% to 30%.”
Insense: insense.pro: FAQ, read 2026-11-07 · insense.pro, checked Nov 7, 2026 · “Yes, you compensate creators by providing them with products or services”
ShopMy: ShopMy guide: How you earn (Spotlights), read 2026-11-07 · guide.shopmy.us, checked Nov 7, 2026 · “you earn a commission on every sale you drive”
Insense: Insense creator help: A detailed guide of how payments work on Insense, read 2026-11-07 · help-creators.insense.pro, checked Nov 7, 2026 · “Withdrawals to PayPal typically take 4 business days to reach your account.”