Compared on public facts

Insense vs viral.app

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Insense and viral.app both list pay per video. Insense also lists commission on sales, product seeding and ads launched from the platform, which viral.app does not list publicly. viral.app lists pay per 1,000 views, retainers and bonuses, which Insense does not list publicly.

6 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Insense and viral.app

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Insense lists pay per video, commission on sales and product seeding publicly. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend and pay per 1,000 views, which Insense does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2
viral.app lists pay per video, pay per 1,000 views, retainers and bonuses publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and product seeding, which viral.app does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). viral.app lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. viral.app does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Insense	viral.app
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Creators are hired per deal and paid per delivered content; their FAQ says UGC campaigns start at $100 per video. Creator payments are separate from the subscription. 1	Fixed pay can be a per-video fee; live jobs on the platform show a median of $15 per video (typical range $10-21) as of November 2026. 1 2
Commission on sales	Affiliate campaigns: find influencers already in affiliate programs or enrol them in your own, and pay commissions on sales through Insense. Included on the Brand and Agency plans, not on the Trial. 1 2	Not listed publicly
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Performance pay can use CPM tiers based on tracked views of the creator's organic post; live-job median $1 per 1,000 views (typical $1-1.25), used mainly by clipping programs. 1 2
Retainers	Not listed publicly	A monthly base (fixed pay as a salary) for as long as the creator works on the job; live-job median $500 a month (typical $310-740). 1
Bonuses	Not listed publicly	Flat bonuses that trigger at view thresholds (recommended ladder $100 at 100K, $250 at 250K, $500 at 500K views; each video earns only the highest reached); live-job median top bonus $250. 1 2
Product seeding	Product seeding with a Shopify integration and bulk shipping exports; barter (product-only) campaigns are allowed and then only the subscription is paid. On the Brand and Agency plans. 1 2	Not listed publicly
Ads launched from the platform	Meta Partnership Ads: request account-level access from eligible influencers in one click; TikTok Spark Ad codes delivered through Insense. Partnership Ads connections are limited by plan (1 on Trial, 10 on Brand, unlimited on Agency). The ads run from the brand's ad account. 1 2	Not listed publicly
Money and tracking	Insense	viral.app
How sales are attributed	Not listed publicly	Views, not sales. Public post links are tracked on TikTok, Instagram Reels, Facebook Reels, YouTube Shorts and Snapchat Spotlight without account logins, refreshed every 24 hours (Pro), 12 hours (Ultra, Scale) or hourly (Enterprise). Payout rules can add caps, minimum views and an eligibility window. No sales attribution is described. 1 2
Platform fee	A marketplace fee added to each creator payment: 20 % on Trial, 10 % on Brand, 7 % on Agency (pricing page). Their FAQ page instead says a 15 % / 20 % fee on content produced through the platform. 1 2	A flat 3 % payout management fee paid by the brand on top of each payout; none of it comes out of the creator's amount. The payout partner Talentir deducts a method fee from the creator's transfer: PayPal 2.5 %, Venmo 3.5 %, SWIFT, US wire or non-SEPA IBAN EUR 5; SEPA, UK and US ACH bank transfers and stablecoins on Base are free (fees as of September 2026). 1 2
Brand pricing	Trial from $650 for one month (upgrades to Brand unless cancelled 48 hours before it ends); Brand from $500 a month ($1,500 billed quarterly) or $400 a month billed yearly ($4,800); Agency from $800 a month ($2,400 quarterly) or $640 a month yearly ($7,680). Extra seats $30 a month, extra brands $100 a month, 5 extra Partnership Ads connections $125 a month. Creator payments not included. 1	Pro $99/month (1,000 tracked videos, 10 active creators, 1 live job, 1 seat); Ultra $299/month (5,000 videos, 50 creators, 2 jobs, 10 seats, API); Scale $499/month (20,000 videos, 500 creators, 3 jobs, 20 seats); Enterprise custom with hourly refreshes. Yearly billing 20 % off; 7-day free trial. Full-service from $20k/month. 1
Creator payout	When a brand hires a creator the agreed payment is deducted from the brand's account and held by Insense; once the brand approves the content and completes the deal it moves to the creator's Insense wallet. Withdrawals to PayPal take about 4 business days, to a bank account about 7. 1	Creators claim payouts in the dashboard; Talentir pays as merchant of record and issues the invoice in the creator's name (self-billing). Methods: SEPA, UK or US ACH bank transfer, PayPal, Venmo, USDC/EURC and other crypto. Timing from claim: stablecoins within minutes, PayPal and Venmo usually within the hour, SEPA and UK 1-2 business days, ACH 1-3, SWIFT 3-5. Campaigns pay in USD, EUR, CHF or GBP. No minimum payout is stated. EU residents may be asked for a tax ID (DAC7). 1 2
Regions	They say 115k+ creators across 57+ countries. 1	Creators paid in 180+ countries and 50+ currencies; campaigns in USD, EUR, CHF or GBP (JPY and KRW campaigns are paid by the brand directly); job pages for the UK, Canada and Australia; marketplace jobs are matched by country and language. Built and hosted in Germany. 1 2
Scale they publish	They say: They say 115k+ responsive creators across 57+ countries and 3,500+ DTC brands, mobile apps and advertising agencies. 1	They say: They say: 1M+ accounts tracked, 100B+ views tracked, 50M+ videos tracked, $5M+ payouts issued. 1

What the facts say

Where they overlap

Pay per video

Insense lists, viral.app does not

Commission on sales: Affiliate campaigns: find influencers already in affiliate programs or enrol them in your own, and pay commissions on sales through Insense. Included on the Brand and Agency plans, not on the Trial.
Product seeding: Product seeding with a Shopify integration and bulk shipping exports; barter (product-only) campaigns are allowed and then only the subscription is paid. On the Brand and Agency plans.
Ads launched from the platform: Meta Partnership Ads: request account-level access from eligible influencers in one click; TikTok Spark Ad codes delivered through Insense. Partnership Ads connections are limited by plan (1 on Trial, 10 on Brand, unlimited on Agency). The ads run from the brand's ad account.

Checked Nov 7, 2026

viral.app lists, Insense does not

Pay per 1,000 views: Performance pay can use CPM tiers based on tracked views of the creator's organic post; live-job median $1 per 1,000 views (typical $1-1.25), used mainly by clipping programs.
Retainers: A monthly base (fixed pay as a salary) for as long as the creator works on the job; live-job median $500 a month (typical $310-740).
Bonuses: Flat bonuses that trigger at view thresholds (recommended ladder $100 at 100K, $250 at 250K, $500 at 500K views; each video earns only the highest reached); live-job median top bonus $250.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Insense

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators

viral.app

brands that budget per approved video
brands paying for organic reach per 1,000 views
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Insense and viral.app have in common?

Both list pay per video on their public pages (checked Nov 7, 2026).

What does Insense list that viral.app does not?

Insense lists commission on sales, product seeding and ads launched from the platform. viral.app does not list them publicly; that is not the same as not offering them.

What does viral.app list that Insense does not?

viral.app lists pay per 1,000 views, retainers and bonuses. Insense does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Insense: insense.pro: Pricing FAQ, read 2026-11-07 · insense.pro, checked Nov 7, 2026 · “UGC campaigns start at $100 per video.”
viral.app: viral.app, creator payments page · viral.app, checked Nov 7, 2026 · “Fixed, performance, or both.”
viral.app: viral.app, what UGC jobs pay (figures as of November 2026) · viral.app, checked Nov 7, 2026
Insense: insense.pro, home, read 2026-11-07 · insense.pro, checked Nov 7, 2026 · “enrol them into your own program and easily pay commissions through Insense”
Insense: insense.pro: FAQ, read 2026-11-07 · insense.pro, checked Nov 7, 2026 · “Yes, you compensate creators by providing them with products or services”
viral.app: viral.app home page · viral.app, checked Nov 7, 2026 · “Paste a public link. That's it.”
viral.app: viral.app docs, creator payouts (fees as of September 2026) · viral.app, checked Sep 1, 2026
Insense: Insense creator help: A detailed guide of how payments work on Insense, read 2026-11-07 · help-creators.insense.pro, checked Nov 7, 2026 · “Withdrawals to PayPal typically take 4 business days to reach your account.”
viral.app: viral.app blog, Canvas UGC marketplace launch (updated 6 Nov 2026) · viral.app, checked Nov 6, 2026 · “claim their payouts in the dashboard”