Compared on public facts

Intellifluence vs Roster

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Intellifluence and Roster list no pay model in common on their public pages. Intellifluence also lists pay per video, which Roster does not list publicly. Roster lists commission on sales, bonuses, product seeding and ads launched from the platform, which Intellifluence does not list publicly.

4 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Intellifluence and Roster

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Intellifluence lists pay per video publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which Intellifluence does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Roster lists commission on sales, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend and pay per 1,000 views, which Roster does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Roster lists bonuses, which HourlyUGC does not list publicly. 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Intellifluence does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Intellifluence	Roster
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Influencer Offers: creators list flat-rate services that brands buy, with optional add-ons such as amplification. 1	Not listed publicly
Commission on sales	Not listed publicly	Commission on each sale; every ambassador gets a unique link and discount code tied to the order. 1 2
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only. 1
Product seeding	Not listed publicly	Product gifting for welcome gifts and seeding; ambassadors pick products and orders fulfill through Shopify. Included from the Starter plan. 1 2
Ads launched from the platform	Not listed publicly	Partnership Ads on Meta and Spark Ads on TikTok are part of the Pro plan. 1
Money and tracking	Intellifluence	Roster
How sales are attributed	Not listed publicly	Each ambassador's link and discount code are attributed to the order; a sales attribution feature ties posts to revenue. 1 2
Platform fee	Creators and talent agencies join at no cost and Intellifluence takes none of their earnings. A fee on brand payments is not stated on the pricing page. 1	No commission and no transaction fees on referred revenue; a flat monthly price. 1 2
Brand pricing	Free plan (1 campaign, 5 applications); Starter $99 a month; Regular $249 a month; Advanced $599 a month with assisted setup and up to 20 hours of campaign management. 20 % off annual plans paid upfront, a 60-day trial through a coupon link, and no minimum budget or spend. 1 2 3	Starter, Growth, Pro and Enterprise, each one flat monthly price set by program size; no dollar figures on the page, prices come with a demo. 1
Creator payout	Through Intellifluence Payments, which holds the money until the work is done; creators are paid only after the brand approves. 1099 forms go through a payment partner. 1 2	Commissions and cash rewards are paid in one bulk batch through PayPal or Venmo; tax forms (W-9, W-8BEN, 1099) are automated from the Growth plan. 1 2
Regions	Not listed publicly	Not listed publicly
Scale they publish	They say: They say 250,000+ creators; another section of the same page says 200,000+. 1	They say: They say 1.5M+ referred orders, $250M+ referred revenue and 1.7M+ UGC posts. 1

What the facts say

Where they overlap

No pay model in common on their public pages.

Intellifluence lists, Roster does not

Pay per video: Influencer Offers: creators list flat-rate services that brands buy, with optional add-ons such as amplification.

Checked Nov 7, 2026

Roster lists, Intellifluence does not

Commission on sales: Commission on each sale; every ambassador gets a unique link and discount code tied to the order.
Bonuses: Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only.
Product seeding: Product gifting for welcome gifts and seeding; ambassadors pick products and orders fulfill through Shopify. Included from the Starter plan.
Ads launched from the platform: Partnership Ads on Meta and Spark Ads on TikTok are part of the Pro plan.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Intellifluence

brands that budget per approved video

Roster

brands that can attribute sales and want to pay on orders
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Intellifluence and Roster have in common?

On their public pages they list no pay model in common (checked Nov 7, 2026).

What does Intellifluence list that Roster does not?

Intellifluence lists pay per video. Roster does not list it publicly; that is not the same as not offering it.

What does Roster list that Intellifluence does not?

Roster lists commission on sales, bonuses, product seeding and ads launched from the platform. Intellifluence does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Intellifluence: intellifluence.com, home, read 2026-11-07 · intellifluence.com, checked Nov 7, 2026 · “Influencer Offers enable you to pitch influencers for their flat rate services”
Roster: getroster.com, home, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Roster: getroster.com: Pricing, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Intellifluence: intellifluence.com: Plans and pricing, read 2026-11-07 · intellifluence.com, checked Nov 7, 2026 · “Save 20% with annual.”