Compared on public facts

Launchpoint vs Roster

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Launchpoint and Roster both list commission on sales, bonuses, product seeding and ads launched from the platform. Launchpoint also lists pay per video, share of ad spend, pay per 1,000 views and retainers, which Roster does not list publicly.

9 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Launchpoint and Roster

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Launchpoint lists pay per video, commission on sales, share of ad spend, pay per 1,000 views, retainers, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions and flat amount per order, which Launchpoint does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Launchpoint lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2
Roster lists commission on sales, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend and pay per 1,000 views, which Roster does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Roster lists bonuses, which HourlyUGC does not list publicly. 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Launchpoint	Roster
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	A fixed fee per approved video on Performance UGC; Canvas UGC pays a per-video base the pricing guide puts at $20-40. 1 2	Not listed publicly
Commission on sales	Performance UGC pays creators a share of the GMV their ads drive, attributed from click to checkout; the blog calls it a GMV share on attributed sales after the ad launches. Rates are not published. 1 2	Commission on each sale; every ambassador gets a unique link and discount code tied to the order. 1 2
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Percentage-of-ad-spend pay on the budget behind a creator's video (page example: creators earn 3 % of spend), offered alongside base content rates and GMV share. 1 2	Not listed publicly
Pay per 1,000 views	CPM on verified organic views (home example: 1.2M verified views, $1,200) plus view-bonus ladders staggered at 10K, 50K, 100K views and up, which the Canvas UGC post says average out to a $2-4 CPM. 1 2	Not listed publicly
Retainers	A monthly retainer on Performance UGC that renews while ROAS holds above target; Canvas UGC pays a guaranteed weekly baseline plus view bonuses. 1 2	Not listed publicly
Bonuses	View bonuses (example: passed 1M views, +$500) and prompt-based bonuses (example: talking head, +$20), computed automatically with flat fees. 1	Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only. 1
Product seeding	Product seeding workflow: samples are refundable (creator pays at checkout and is refunded on approval) or free through a discount code, fulfilled via Amazon or FedEx; shipping is covered by the platform fee. 1 2	Product gifting for welcome gifts and seeding; ambassadors pick products and orders fulfill through Shopify. Included from the Starter plan. 1 2
Ads launched from the platform	Meta Partnership Ads permission is requested and granted inside Launchpoint and the ad runs from the creator's handle; TikTok Spark codes are collected automatically on video approval; bulk Meta ad launch is part of the managed service. Also an invite-only Launchpoint Delivery Network placing creator ads in partner apps. 1 2	Partnership Ads on Meta and Spark Ads on TikTok are part of the Pro plan. 1
Money and tracking	Launchpoint	Roster
How sales are attributed	GMV share attributed from click to checkout; the brand imports its Shopify catalog so sales tie back to the right ad; a sale is attributed through a tracked code, link or ad; mobile installs via AppsFlyer, Branch, Singular, Kochava and RevenueCat. Views are verified with duplicate and fraud checks before payment; the terms pay creators on verified views within a two-week performance window. 1 2	Each ambassador's link and discount code are attributed to the order; a sales attribution feature ties posts to revenue. 1 2
Platform fee	A 10 % platform fee on top of creator pay, covering sourcing, contracting, 1099s, shipping, briefing, review, posting, payouts and reporting, with no upfront fees or contracts (blog, Jun 2026); the home page is not where the fee appears and lower tiers at higher spend are not published. The terms (11 Sep 2026) add a creative usage fee of 1 % of attributable ad spend for authorized paid media and 3 % for unauthorized use. 1 2 3	No commission and no transaction fees on referred revenue; a flat monthly price. 1 2
Brand pricing	No price list; demo-led (the /pricing page returns 404). Brands pay creator compensation plus the 10 % fee. The pricing guide's Canvas UGC benchmarks: per-video base $20-40, view-bonus ladder averaging $3-5 CPM, weekly baseline; one-off feed posts $60-300. 1 2	Starter, Growth, Pro and Enterprise, each one flat monthly price set by program size; no dollar figures on the page, prices come with a demo. 1
Creator payout	ACH, PayPal, Venmo or another method Launchpoint selects, to a verified payout method in the creator's legal name; due about 14 days after the performance window closes and no later than 30 days after the campaign ends; W-9 or W-8 collected before payment and 1099s filed where thresholds are met (terms). The home page shows a Venmo payout and says creators are paid when the numbers clear. 1 2	Commissions and cash rewards are paid in one bulk batch through PayPal or Venmo; tax forms (W-9, W-8BEN, 1099) are automated from the Growth plan. 1 2
Regions	No country list; the terms say the platform may not be available in all locations and exclude sanctioned jurisdictions. US tax handling (W-9, 1099-NEC) is built in; the company is Launchpoint, Inc. with open roles in New York City. 1 2	Not listed publicly
Scale they publish	They say: They say: trusted by hundreds of companies, a 20,000+ verified creator network, more than 2 billion tracked post views and 10 million+ paid-ad impressions; case claims include 350M+ organic views and 700+ creators for Higgsfield and 800+ creator videos in 30 days for Uber. 1 2 3	They say: They say 1.5M+ referred orders, $250M+ referred revenue and 1.7M+ UGC posts. 1

What the facts say

Where they overlap

Commission on sales
Bonuses
Product seeding
Ads launched from the platform

Launchpoint lists, Roster does not

Pay per video: A fixed fee per approved video on Performance UGC; Canvas UGC pays a per-video base the pricing guide puts at $20-40.
Share of ad spend: Percentage-of-ad-spend pay on the budget behind a creator's video (page example: creators earn 3 % of spend), offered alongside base content rates and GMV share.
Pay per 1,000 views: CPM on verified organic views (home example: 1.2M verified views, $1,200) plus view-bonus ladders staggered at 10K, 50K, 100K views and up, which the Canvas UGC post says average out to a $2-4 CPM.
Retainers: A monthly retainer on Performance UGC that renews while ROAS holds above target; Canvas UGC pays a guaranteed weekly baseline plus view bonuses.

Checked Nov 7, 2026

Roster lists, Launchpoint does not

Nothing in the models we track.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Launchpoint

brands that can attribute sales and want to pay on orders
brands running Meta ads with creator videos
brands that budget per approved video
brands paying for organic reach per 1,000 views
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Roster

brands that can attribute sales and want to pay on orders
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Launchpoint and Roster have in common?

Both list commission on sales, bonuses, product seeding and ads launched from the platform on their public pages (checked Nov 7, 2026).

What does Launchpoint list that Roster does not?

Launchpoint lists pay per video, share of ad spend, pay per 1,000 views and retainers. Roster does not list them publicly; that is not the same as not offering them.

What does Roster list that Launchpoint does not?

Nothing in the pay models we track.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Launchpoint: Launchpoint, Performance UGC page · launchpointhq.com, checked Nov 7, 2026 · “A fixed fee per approved video”
Launchpoint: Launchpoint blog, pricing guide · launchpointhq.com, checked Jun 5, 2026
Launchpoint: Launchpoint blog, GMV share creator commission guide (updated 2 Sep 2026) · launchpointhq.com, checked Sep 2, 2026
Roster: getroster.com, home, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Roster: getroster.com: Pricing, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Launchpoint: Launchpoint blog, ad spend share deals (updated 7 Sep 2026) · launchpointhq.com, checked Sep 7, 2026 · “We support percentage-of-ad-spend pay alongside base content rates and attributed-GMV share.”
Launchpoint: Launchpoint home page · launchpointhq.com, checked Nov 7, 2026 · “CPM 1.2M verified views $1,200”
Launchpoint: Launchpoint blog, Canvas UGC: what it is, how it works · launchpointhq.com, checked Jun 2, 2026
Launchpoint: Launchpoint terms of service · launchpointhq.com, checked Sep 11, 2026