Compared on public facts

Make Influence vs Refersion

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Make Influence and Refersion both list commission on sales, flat amount per order and bonuses. Make Influence also lists pay per video and product seeding, which Refersion does not list publicly.

7 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Make Influence and Refersion

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Make Influence lists pay per video, commission on sales, flat amount per order, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, share of ad spend and pay per 1,000 views, which Make Influence does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Make Influence lists bonuses, which HourlyUGC does not list publicly. 1
Refersion lists commission on sales, flat amount per order and bonuses publicly. HourlyUGC also lists hourly sessions, pay per video, share of ad spend, pay per 1,000 views and product seeding, which Refersion does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Refersion lists bonuses, which HourlyUGC does not list publicly. 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Make Influence and Refersion do not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Make Influence	Refersion
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	A fixed fee for agreed content on an agreed date, or a base fee plus commission, often with product included. 1 2	Not listed publicly
Commission on sales	Commission on tracked results: a share of sales, or a fixed amount per sale or per click. The brand chooses the basis: sales, clicks or leads. 1 2	Percent-of-sale commissions, including lifetime commissions on subscriptions, product-level (SKU) rates, and new-versus-returning customer rates. 1
Flat amount per order	A fixed amount per sale is one of the commission options. 1	Flat-rate commissions per sale are an offer type, alongside percentage, SKU-specific, subscription and multi-level offers. 1 2
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Top performers can get extra compensation as bonuses or invitations to private campaigns. 1	Sign-on bonuses and tiered, incentive-based commission rates; flat-fee or bonus rewards on enterprise plans. 1 2
Product seeding	Product-only collaborations: the creator receives the product and no fee. 1	Not listed publicly
Ads launched from the platform	Not listed publicly	Not listed publicly
Money and tracking	Make Influence	Refersion
How sales are attributed	A tracking link per creator with a cookie of up to 30 days, an IP fallback kept up to three months for in-app browsers, and per-creator discount codes on Shopify, WooCommerce, PrestaShop and Magento. Code sales show in the creator report, not the campaign report. 1 2	First-party, cookieless tracking links on the merchant's own domain with no redirects; coupon codes, customer email (for lifetime commissions) and SKU rules on top. Last-touch: the last affiliate link clicked gets credit. Attribution window defaults to 90 days for link conversions (customizable on Growth and Scale); code, email and SKU conversions are not subject to the window. 1 2
Platform fee	A service fee as a percentage of the commission paid to creators: 30 % (Entry), 25 % (Basic), 20 % (Growth), 15 % (Full Service Pro), charged only when results happen. The Danish page adds 10 % on fixed upfront payments and says the fee covers commission and UGC. 1 2 3	Launch: +3 % of affiliate-driven sales; Growth: +2 %; Scale: a flat subscription with no stated percentage. The fee is charged on affiliate-driven sales only, billed monthly. 1
Brand pricing	A monthly subscription plus the service fee. English page: Entry 95 EUR a month (80 billed yearly), Basic 535 EUR (455), Growth 805 EUR (685), Full Service Pro from 1,205 EUR (1,025); optional onboarding 670 EUR. Danish page: 595, 3,400, 5,100 and 7,650 DKK a month. Their example: a 100 EUR sale at 10 % commission costs the brand 13 EUR on Entry. 1 2	Marketplace Listing: free (listing only). Launch: $39/month, or $29/month billed annually, plus 3 % of affiliate-driven sales. Growth: $199/month, or $159/month annually, plus 2 %. Scale: custom flat subscription. Paid plans include unlimited clicks and conversions. No free trial is mentioned. 1
Creator payout	Earned commission is paid to creators automatically by the platform; method and timing are not given on the pages read. 1	Payouts on approved conversions, monthly or on a schedule the merchant sets, automatic or manual. Methods: PayPal, Venmo, Zelle, ACH or bank transfer, Shopify gift cards, Trolley ('Restrictions apply'). 1099 forms for eligible U.S. affiliates. Minimums and currencies are not published. 1 2
Regions	Based in Aarhus, Denmark, with the site in English, Danish and Swedish. A full country list is not given. 1 2	Not listed publicly
Scale they publish	They say: They say 1,500+ companies, 3,000+ campaigns, 5,000+ approved influencers, 930,000+ sales tracked, 500M DKK+ revenue generated (incl. VAT) and 60M DKK+ paid out in commission. 1 2	Not listed publicly

What the facts say

Where they overlap

Commission on sales
Flat amount per order
Bonuses

Make Influence lists, Refersion does not

Pay per video: A fixed fee for agreed content on an agreed date, or a base fee plus commission, often with product included.
Product seeding: Product-only collaborations: the creator receives the product and no fee.

Checked Nov 7, 2026

Refersion lists, Make Influence does not

Nothing in the models we track.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Make Influence

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Refersion

brands that can attribute sales and want to pay on orders
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Make Influence and Refersion have in common?

Both list commission on sales, flat amount per order and bonuses on their public pages (checked Nov 7, 2026).

What does Make Influence list that Refersion does not?

Make Influence lists pay per video and product seeding. Refersion does not list them publicly; that is not the same as not offering them.

What does Refersion list that Make Influence does not?

Nothing in the pay models we track.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Make Influence: makeinfluence.com: How it works (brands), read 2026-11-07 · makeinfluence.com, checked Nov 7, 2026 · “An agreed amount for agreed deliverables, on an agreed date.”
Make Influence: makeinfluence.com: Pricing (English), read 2026-11-07 · makeinfluence.com, checked Nov 7, 2026 · “whether that is on sales, clicks or leads.”
Refersion: Refersion pricing page · refersion.com, checked Nov 7, 2026 · “% of Sale or Subscription commissions”
Refersion: Refersion home page · refersion.com, checked Nov 7, 2026
Refersion: Refersion platform page · refersion.com, checked Nov 7, 2026 · “flat-fee or bonus rewards for enterprise plans”
Refersion: Refersion help center, what is the attribution window · support.refersion.com, checked Jul 22, 2026 · “Refersion does not technically rely on browser cookies for link tracking”
Make Influence: makeinfluence.com: Priser (Danish pricing page), read 2026-11-07 · makeinfluence.com, checked Nov 7, 2026 · “10% service fee på upfront-betalinger”
Refersion: Refersion, unified payments page · refersion.com, checked Nov 7, 2026
Make Influence: makeinfluence.com, home, read 2026-11-07 · makeinfluence.com, checked Nov 7, 2026