Compared on public facts

Make Influence vs Social Snowball

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Make Influence and Social Snowball both list commission on sales, flat amount per order, bonuses and product seeding. Make Influence also lists pay per video, which Social Snowball does not list publicly.

10 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Make Influence and Social Snowball

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Make Influence lists pay per video, commission on sales, flat amount per order, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, share of ad spend and pay per 1,000 views, which Make Influence does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Make Influence lists bonuses, which HourlyUGC does not list publicly. 1
Social Snowball lists commission on sales, flat amount per order, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, share of ad spend and pay per 1,000 views, which Social Snowball does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Social Snowball lists bonuses, which HourlyUGC does not list publicly. 1 2
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Make Influence and Social Snowball do not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Make Influence	Social Snowball
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	A fixed fee for agreed content on an agreed date, or a base fee plus commission, often with product included. 1 2	Not listed publicly
Commission on sales	Commission on tracked results: a share of sales, or a fixed amount per sale or per click. The brand chooses the basis: sales, clicks or leads. 1 2	Percentage commissions on affiliate orders, set per program or per product (product-level commissions). 1 2
Flat amount per order	A fixed amount per sale is one of the commission options. 1	A fixed amount per product sold, through product-level commissions (requires cash or store-credit payouts). 1
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Top performers can get extra compensation as bonuses or invitations to private campaigns. 1	Performance bonuses and tiered benefits; gift tiers reached at performance milestones. 1 2
Product seeding	Product-only collaborations: the creator receives the product and no fee. 1	Product seeding: influencers redeem gifts from their affiliate dashboard; new creators can receive a gift automatically on onboarding. 1 2
Ads launched from the platform	Not listed publicly	Not listed publicly
Money and tracking	Make Influence	Social Snowball
How sales are attributed	A tracking link per creator with a cookie of up to 30 days, an IP fallback kept up to three months for in-app browsers, and per-creator discount codes on Shopify, WooCommerce, PrestaShop and Magento. Code sales show in the creator report, not the campaign report. 1 2	Auto-generated affiliate links and discount codes. Safelinks turn an affiliate link into a unique, single-use discount code for every click, to stop coupon leaks. Attribution windows are configurable per program (lengths not published). Shopify and TikTok Shop integrations. 1 2
Platform fee	A service fee as a percentage of the commission paid to creators: 30 % (Entry), 25 % (Basic), 20 % (Growth), 15 % (Full Service Pro), charged only when results happen. The Danish page adds 10 % on fixed upfront payments and says the fee covers commission and UGC. 1 2 3	Shopify App Store listing: Snow Day starts at $249/month plus 3 % of affiliate revenue; Blizzard starts at $899/month with a custom plan. Affiliates pay no service fee. The FAQ page on socialsnowball.io still describes Dusting $19/month plus 10 % of affiliate revenue, Snow Day $59/month plus 3 %, and Blizzard $499/month with no commission fees; the site's /pricing page returned 404 on 2026-11-07, so the two sources disagree. 1 2 3
Brand pricing	A monthly subscription plus the service fee. English page: Entry 95 EUR a month (80 billed yearly), Basic 535 EUR (455), Growth 805 EUR (685), Full Service Pro from 1,205 EUR (1,025); optional onboarding 670 EUR. Danish page: 595, 3,400, 5,100 and 7,650 DKK a month. Their example: a 100 EUR sale at 10 % commission costs the brand 13 EUR on Entry. 1 2	Shopify App Store listing: Snow Day from $249/month plus 3 % of affiliate revenue; Blizzard from $899/month, custom. The socialsnowball.io FAQ lists older tiers (Dusting $19, Snow Day $59, Blizzard $499). No free trial is stated on the app listing. 1 2
Creator payout	Earned commission is paid to creators automatically by the platform; method and timing are not given on the pages read. 1	Brands bulk-send cash, gift-card and store-credit payouts; the app listing lists PayPal, ACH, bank transfers, card payouts and multi-currency, with Tremendous as an integration. Affiliates pick how to redeem earnings in a self-serve portal with over 700 reward options. Payout timing is not published. The affiliate terms say compensation may be money, goods or services, as stated in each campaign description. 1 2 3
Regions	Based in Aarhus, Denmark, with the site in English, Danish and Swedish. A full country list is not given. 1 2	No country list is published. Runs as a Shopify app; the app listing mentions multi-currency payouts and gives a developer address in Miami, Florida. 1
Scale they publish	They say: They say 1,500+ companies, 3,000+ campaigns, 5,000+ approved influencers, 930,000+ sales tracked, 500M DKK+ revenue generated (incl. VAT) and 60M DKK+ paid out in commission. 1 2	They say: They say they power programs for over 3,500 brands. 1

What the facts say

Where they overlap

Commission on sales
Flat amount per order
Bonuses
Product seeding

Make Influence lists, Social Snowball does not

Pay per video: A fixed fee for agreed content on an agreed date, or a base fee plus commission, often with product included.

Checked Nov 7, 2026

Social Snowball lists, Make Influence does not

Nothing in the models we track.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Make Influence

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Social Snowball

brands that can attribute sales and want to pay on orders
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Make Influence and Social Snowball have in common?

Both list commission on sales, flat amount per order, bonuses and product seeding on their public pages (checked Nov 7, 2026).

What does Make Influence list that Social Snowball does not?

Make Influence lists pay per video. Social Snowball does not list it publicly; that is not the same as not offering it.

What does Social Snowball list that Make Influence does not?

Nothing in the pay models we track.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Make Influence: makeinfluence.com: How it works (brands), read 2026-11-07 · makeinfluence.com, checked Nov 7, 2026 · “An agreed amount for agreed deliverables, on an agreed date.”
Make Influence: makeinfluence.com: Pricing (English), read 2026-11-07 · makeinfluence.com, checked Nov 7, 2026 · “whether that is on sales, clicks or leads.”
Social Snowball: Social Snowball help center, product-level commissions · intercom.help, checked Oct 24, 2025 · “assign either a percentage or a fixed amount for each product”
Social Snowball: Social Snowball on the Shopify App Store · apps.shopify.com, checked Nov 7, 2026
Social Snowball: Social Snowball, influencer marketing page · socialsnowball.io, checked Nov 7, 2026 · “tiers with gifts that can be earned by hitting performance milestones”
Social Snowball: Social Snowball home page · socialsnowball.io, checked Nov 7, 2026
Make Influence: makeinfluence.com: Priser (Danish pricing page), read 2026-11-07 · makeinfluence.com, checked Nov 7, 2026 · “10% service fee på upfront-betalinger”
Social Snowball: Social Snowball FAQ page · socialsnowball.io, checked Nov 7, 2026 · “The Blizzard plan is $499/m, with no commission fees ever.”
Social Snowball: Social Snowball affiliate terms of service · socialsnowball.io, checked Jun 20, 2024 · “We do not currently charge Affiliates any service fee”
Make Influence: makeinfluence.com, home, read 2026-11-07 · makeinfluence.com, checked Nov 7, 2026