Compared on public facts

Make Influence vs Trend

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Make Influence and Trend both list pay per video and product seeding. Make Influence also lists commission on sales, flat amount per order and bonuses, which Trend does not list publicly.

6 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Make Influence and Trend

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Make Influence lists pay per video, commission on sales, flat amount per order, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, share of ad spend and pay per 1,000 views, which Make Influence does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Make Influence lists bonuses, which HourlyUGC does not list publicly. 1
Trend lists pay per video and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Trend does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Make Influence and Trend do not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Make Influence	Trend
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	A fixed fee for agreed content on an agreed date, or a base fee plus commission, often with product included. 1 2	Creator Credits at $9.16 each; hiring a creator costs 20, 40 or 60 credits by skill level and each hired creator delivers 2 videos or 5 photos. Packages from $550 for up to 6 videos. 1
Commission on sales	Commission on tracked results: a share of sales, or a fixed amount per sale or per click. The brand chooses the basis: sales, clicks or leads. 1 2	Not listed publicly
Flat amount per order	A fixed amount per sale is one of the commission options. 1	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Top performers can get extra compensation as bonuses or invitations to private campaigns. 1	Not listed publicly
Product seeding	Product-only collaborations: the creator receives the product and no fee. 1	Brands ship their products to the creators; creators earn cash and keep free products. 1 2
Ads launched from the platform	Not listed publicly	Not listed publicly
Money and tracking	Make Influence	Trend
How sales are attributed	A tracking link per creator with a cookie of up to 30 days, an IP fallback kept up to three months for in-app browsers, and per-creator discount codes on Shopify, WooCommerce, PrestaShop and Magento. Code sales show in the creator report, not the campaign report. 1 2	Not listed publicly
Platform fee	A service fee as a percentage of the commission paid to creators: 30 % (Entry), 25 % (Basic), 20 % (Growth), 15 % (Full Service Pro), charged only when results happen. The Danish page adds 10 % on fixed upfront payments and says the fee covers commission and UGC. 1 2 3	None stated beyond the credits: no subscriptions, software fees or contracts; credits expire 12 months after purchase. 1
Brand pricing	A monthly subscription plus the service fee. English page: Entry 95 EUR a month (80 billed yearly), Basic 535 EUR (455), Growth 805 EUR (685), Full Service Pro from 1,205 EUR (1,025); optional onboarding 670 EUR. Danish page: 595, 3,400, 5,100 and 7,650 DKK a month. Their example: a 100 EUR sale at 10 % commission costs the brand 13 EUR on Entry. 1 2	Credit packages: $550 (60 credits, up to 6 videos), $1,045 (140 credits, up to 14), $1,980 (280 credits, up to 28), $3,872 (560 credits, up to 56). 100 % licensing and distribution rights to approved content. 1
Creator payout	Earned commission is paid to creators automatically by the platform; method and timing are not given on the pages read. 1	Payment goes to the creator's PayPal account as soon as the brand approves the content; free for creators. 1
Regions	Based in Aarhus, Denmark, with the site in English, Danish and Swedish. A full country list is not given. 1 2	Not listed publicly
Scale they publish	They say: They say 1,500+ companies, 3,000+ campaigns, 5,000+ approved influencers, 930,000+ sales tracked, 500M DKK+ revenue generated (incl. VAT) and 60M DKK+ paid out in commission. 1 2	They say: They say over 1,000 brands; their home-page counters show 18,500+ videos created, 21,000+ photos created, 3,700+ creators in the network, 15K+ creators on the waitlist, 31,500+ videos delivered, 46,000+ images delivered and 20,000+ partnerships completed. 1

What the facts say

Where they overlap

Pay per video
Product seeding

Make Influence lists, Trend does not

Commission on sales: Commission on tracked results: a share of sales, or a fixed amount per sale or per click. The brand chooses the basis: sales, clicks or leads.
Flat amount per order: A fixed amount per sale is one of the commission options.
Bonuses: Top performers can get extra compensation as bonuses or invitations to private campaigns.

Checked Nov 7, 2026

Trend lists, Make Influence does not

Nothing in the models we track.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Make Influence

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Trend

brands that budget per approved video
brands that ship product to creators

Questions people ask

What do Make Influence and Trend have in common?

Both list pay per video and product seeding on their public pages (checked Nov 7, 2026).

What does Make Influence list that Trend does not?

Make Influence lists commission on sales, flat amount per order and bonuses. Trend does not list them publicly; that is not the same as not offering them.

What does Trend list that Make Influence does not?

Nothing in the pay models we track.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Make Influence: makeinfluence.com: How it works (brands), read 2026-11-07 · makeinfluence.com, checked Nov 7, 2026 · “An agreed amount for agreed deliverables, on an agreed date.”
Trend: trend.io: Pricing, read 2026-11-07 · trend.io, checked Nov 7, 2026 · “Each creator you hire will produce 5 photos or 2 videos”
Make Influence: makeinfluence.com: Pricing (English), read 2026-11-07 · makeinfluence.com, checked Nov 7, 2026 · “whether that is on sales, clicks or leads.”
Trend: trend.io: For creators, read 2026-11-07 · trend.io, checked Nov 7, 2026 · “Free Products + Cash”
Make Influence: makeinfluence.com: Priser (Danish pricing page), read 2026-11-07 · makeinfluence.com, checked Nov 7, 2026 · “10% service fee på upfront-betalinger”
Make Influence: makeinfluence.com, home, read 2026-11-07 · makeinfluence.com, checked Nov 7, 2026
Trend: trend.io, home, read 2026-11-07 · trend.io, checked Nov 7, 2026 · “Why over 1,000 brands trust us.”