Compared on public facts

Make Influence vs Upfluence

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Make Influence and Upfluence both list pay per video, commission on sales and product seeding. Make Influence also lists flat amount per order and bonuses, which Upfluence does not list publicly.

9 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Make Influence and Upfluence

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Make Influence lists pay per video, commission on sales, flat amount per order, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, share of ad spend and pay per 1,000 views, which Make Influence does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Make Influence lists bonuses, which HourlyUGC does not list publicly. 1
Upfluence lists pay per video, commission on sales and product seeding publicly. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend and pay per 1,000 views, which Upfluence does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2 3
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Make Influence and Upfluence do not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Make Influence	Upfluence
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	A fixed fee for agreed content on an agreed date, or a base fee plus commission, often with product included. 1 2	Flat fee: a set rate for a sponsored post, video or other piece of content; hybrid deals add commission on top. 1
Commission on sales	Commission on tracked results: a share of sales, or a fixed amount per sale or per click. The brand chooses the basis: sales, clicks or leads. 1 2	Affiliate commissions as a percentage of sales from unique links or discount codes; can be mixed with flat fees. 1 2
Flat amount per order	A fixed amount per sale is one of the commission options. 1	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Top performers can get extra compensation as bonuses or invitations to private campaigns. 1	Not listed publicly
Product seeding	Product-only collaborations: the creator receives the product and no fee. 1	Product gifting campaigns ship products from Shopify, WooCommerce, BigCommerce or Magento catalogs (or manual upload) in exchange for possible posts; posts are not guaranteed. Upfluence says 60 % of gifted influencers share content on average. 1
Ads launched from the platform	Not listed publicly	Not listed publicly
Money and tracking	Make Influence	Upfluence
How sales are attributed	A tracking link per creator with a cookie of up to 30 days, an IP fallback kept up to three months for in-app browsers, and per-creator discount codes on Shopify, WooCommerce, PrestaShop and Magento. Code sales show in the creator report, not the campaign report. 1 2	Individual tracking links per influencer showing clicks and sales; auto-generated promo codes with Shopify, WooCommerce, Magento, BigCommerce and Amazon stores; Amazon Attribution supported. No attribution window is published. 1
Platform fee	A service fee as a percentage of the commission paid to creators: 30 % (Entry), 25 % (Basic), 20 % (Growth), 15 % (Full Service Pro), charged only when results happen. The Danish page adds 10 % on fixed upfront payments and says the fee covers commission and UGC. 1 2 3	A fixed platform fee; Upfluence says it takes no percentage of sales and Upfluence Pay carries a 0 % fee. No mandatory setup fee; optional paid onboarding packages exist. 1 2
Brand pricing	A monthly subscription plus the service fee. English page: Entry 95 EUR a month (80 billed yearly), Basic 535 EUR (455), Growth 805 EUR (685), Full Service Pro from 1,205 EUR (1,025); optional onboarding 670 EUR. Danish page: 595, 3,400, 5,100 and 7,650 DKK a month. Their example: a 100 EUR sale at 10 % commission costs the brand 13 EUR on Entry. 1 2	Custom-quoted by module (Find High-Impact Creators; Scale Creator Programs; Run Programs on Autopilot), based on team size and program volume. Minimum contract 12 months; a free trial is offered after an initial call. No prices published. 1
Creator payout	Earned commission is paid to creators automatically by the platform; method and timing are not given on the pages read. 1	Payments through PayPal or Upfluence Pay (bank transfer or direct deposit), in the creator's preferred currency, in bulk, with built-in KYC, W-9 and W-8 collection and automatic 1099s. Available on the Autopilot module. Payout timing is not published. 1 2
Regions	Based in Aarhus, Denmark, with the site in English, Danish and Swedish. A full country list is not given. 1 2	Global payouts in local currencies; no country list is published. The site is offered in English, Italian, French, German and Simplified Chinese. 1
Scale they publish	They say: They say 1,500+ companies, 3,000+ campaigns, 5,000+ approved influencers, 930,000+ sales tracked, 500M DKK+ revenue generated (incl. VAT) and 60M DKK+ paid out in commission. 1 2	They say: They say: 12+ million creators in the database. 1

What the facts say

Where they overlap

Pay per video
Commission on sales
Product seeding

Make Influence lists, Upfluence does not

Flat amount per order: A fixed amount per sale is one of the commission options.
Bonuses: Top performers can get extra compensation as bonuses or invitations to private campaigns.

Checked Nov 7, 2026

Upfluence lists, Make Influence does not

Nothing in the models we track.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Make Influence

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Upfluence

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators

Questions people ask

What do Make Influence and Upfluence have in common?

Both list pay per video, commission on sales and product seeding on their public pages (checked Nov 7, 2026).

What does Make Influence list that Upfluence does not?

Make Influence lists flat amount per order and bonuses. Upfluence does not list them publicly; that is not the same as not offering them.

What does Upfluence list that Make Influence does not?

Nothing in the pay models we track.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Make Influence: makeinfluence.com: How it works (brands), read 2026-11-07 · makeinfluence.com, checked Nov 7, 2026 · “An agreed amount for agreed deliverables, on an agreed date.”
Upfluence: Upfluence Pay page · upfluence.com, checked Nov 7, 2026
Make Influence: makeinfluence.com: Pricing (English), read 2026-11-07 · makeinfluence.com, checked Nov 7, 2026 · “whether that is on sales, clicks or leads.”
Upfluence: Upfluence home page · upfluence.com, checked Nov 7, 2026 · “flat fees, affiliate commissions, promo codes, or any mix”
Upfluence: Upfluence help center, product gifting campaign · help.upfluence.co, checked Oct 6, 2025 · “Product gifting campaigns do not guarantee influencer posts.”
Make Influence: makeinfluence.com: Priser (Danish pricing page), read 2026-11-07 · makeinfluence.com, checked Nov 7, 2026 · “10% service fee på upfront-betalinger”
Upfluence: Upfluence pricing page · upfluence.com, checked Nov 7, 2026 · “Upfluence takes no percentage of sales.”
Make Influence: makeinfluence.com, home, read 2026-11-07 · makeinfluence.com, checked Nov 7, 2026