Compared on public facts

Roster vs Shopify Collabs

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Roster and Shopify Collabs both list commission on sales and product seeding. Roster also lists bonuses and ads launched from the platform, which Shopify Collabs does not list publicly.

6 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Roster and Shopify Collabs

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Roster lists commission on sales, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend and pay per 1,000 views, which Roster does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Roster lists bonuses, which HourlyUGC does not list publicly. 1
Shopify Collabs lists commission on sales and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend and pay per 1,000 views, which Shopify Collabs does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Shopify Collabs does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Roster	Shopify Collabs
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Not listed publicly	Not listed publicly
Commission on sales	Commission on each sale; every ambassador gets a unique link and discount code tied to the order. 1 2	Creators earn a percentage commission on the sales they drive; the listing names custom, product-level and tiered commissions. 1 2
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only. 1	Not listed publicly
Product seeding	Product gifting for welcome gifts and seeding; ambassadors pick products and orders fulfill through Shopify. Included from the Starter plan. 1 2	Merchants send creators product gifts or a discount on a purchase from the Gifts tab. 1 2
Ads launched from the platform	Partnership Ads on Meta and Spark Ads on TikTok are part of the Pro plan. 1	Not listed publicly
Money and tracking	Roster	Shopify Collabs
How sales are attributed	Each ambassador's link and discount code are attributed to the order; a sales attribution feature ties posts to revenue. 1 2	Sales are tracked through each creator's affiliate links and discount codes in the merchant's Shopify store. Commissions sit in a holding period set by the merchant (default 30 days) before they are billed. 1 2
Platform fee	No commission and no transaction fees on referred revenue; a flat monthly price. 1 2	A 2.9 % processing fee on every automatic commission payment, shown on the merchant's Shopify bill. 1
Brand pricing	Starter, Growth, Pro and Enterprise, each one flat monthly price set by program size; no dollar figures on the page, prices come with a demo. 1	Free to install from the Shopify App Store; additional charges may apply, including the 2.9 % processing fee on automatic payments. Charges billed in USD. 1
Creator payout	Commissions and cash rewards are paid in one bulk batch through PayPal or Venmo; tax forms (W-9, W-8BEN, 1099) are automated from the Growth plan. 1 2	After the holding period the commission is added to the merchant's next Shopify bill, then paid to creators who activated automatic payouts (Hyperwallet: PayPal or bank transfer). Payouts run twice a month, in USD, once the balance is at least $25. 1 2 3
Regions	Not listed publicly	Not listed publicly
Scale they publish	They say: They say 1.5M+ referred orders, $250M+ referred revenue and 1.7M+ UGC posts. 1	Not listed publicly

What the facts say

Where they overlap

Commission on sales
Product seeding

Roster lists, Shopify Collabs does not

Bonuses: Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only.
Ads launched from the platform: Partnership Ads on Meta and Spark Ads on TikTok are part of the Pro plan.

Checked Nov 7, 2026

Shopify Collabs lists, Roster does not

Nothing in the models we track.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Roster

brands that can attribute sales and want to pay on orders
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Shopify Collabs

brands that can attribute sales and want to pay on orders
brands that ship product to creators

Questions people ask

What do Roster and Shopify Collabs have in common?

Both list commission on sales and product seeding on their public pages (checked Nov 7, 2026).

What does Roster list that Shopify Collabs does not?

Roster lists bonuses and ads launched from the platform. Shopify Collabs does not list them publicly; that is not the same as not offering them.

What does Shopify Collabs list that Roster does not?

Nothing in the pay models we track.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Roster: getroster.com, home, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Roster: getroster.com: Pricing, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Shopify Collabs: Shopify App Store: Shopify Collabs listing, read 2026-11-07 · apps.shopify.com, checked Nov 7, 2026 · “Track & pay affiliate commissions automatically via your Shopify bill.”
Shopify Collabs: Shopify Help Center: Collabs, paying creators (merchants), read 2026-11-07 · help.shopify.com, checked Nov 7, 2026 · “commission earned by the creator is 10%”
Shopify Collabs: Shopify Help Center: Shopify Collabs, read 2026-11-07 · help.shopify.com, checked Nov 7, 2026
Shopify Collabs: Shopify Help Center: Collabs, getting paid (creators), read 2026-11-07 · help.shopify.com, checked Nov 7, 2026 · “Automatic payouts are then scheduled to be paid out twice per month”