Compared on public facts

Roster vs ShopMy

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Roster and ShopMy both list commission on sales, product seeding and ads launched from the platform. Roster also lists bonuses, which ShopMy does not list publicly. ShopMy lists pay per video, which Roster does not list publicly.

6 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Roster and ShopMy

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Roster lists commission on sales, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend and pay per 1,000 views, which Roster does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Roster lists bonuses, which HourlyUGC does not list publicly. 1
ShopMy lists pay per video, commission on sales and product seeding publicly. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend and pay per 1,000 views, which ShopMy does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Roster	ShopMy
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Not listed publicly	Opportunities: the brand sets a requirement and pays a flat fee once it is met, on top of the regular affiliate commission. Gifting Opportunities pair a product with a posting commitment. 1
Commission on sales	Commission on each sale; every ambassador gets a unique link and discount code tied to the order. 1 2	Affiliate commission through the creator's ShopMy links; they say rates typically range from 10 % to 30 %, set by the brand or retailer. 1
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only. 1	Not listed publicly
Product seeding	Product gifting for welcome gifts and seeding; ambassadors pick products and orders fulfill through Shopify. Included from the Starter plan. 1 2	Brands send product offers through Lookbooks and the creator picks what to accept; a gift carries no obligation to post. 1
Ads launched from the platform	Partnership Ads on Meta and Spark Ads on TikTok are part of the Pro plan. 1	Spotlights: brands put paid Meta ad spend behind a post the creator already shared, with the creator's affiliate link attached; the creator earns commission on the sales at their existing rate. 1 2
Money and tracking	Roster	ShopMy
How sales are attributed	Each ambassador's link and discount code are attributed to the order; a sales attribution feature ties posts to revenue. 1 2	Sales are tracked on each creator's ShopMy links (each Spotlight uses a duplicate of the creator's link, tracked apart), plus discount codes where the brand offers them. Commissions stay pending for 30 to 120 days while the retailer's return window and payment complete. 1 2 3
Platform fee	No commission and no transaction fees on referred revenue; a flat monthly price. 1 2	On creator consultations, ShopMy keeps 20 % of the fee and the creator keeps 80 %. 1
Brand pricing	Starter, Growth, Pro and Enterprise, each one flat monthly price set by program size; no dollar figures on the page, prices come with a demo. 1	Not listed publicly
Creator payout	Commissions and cash rewards are paid in one bulk batch through PayPal or Venmo; tax forms (W-9, W-8BEN, 1099) are automated from the Growth plan. 1 2	Weekly, every Friday, through Stripe or PayPal, once at least $11 is confirmed. Commissions move from pending to locked when ShopMy receives the retailer's funds; Opportunity payments go out in the Friday payout after completion. 1 2
Regions	Not listed publicly	Not listed publicly
Scale they publish	They say: They say 1.5M+ referred orders, $250M+ referred revenue and 1.7M+ UGC posts. 1	Not listed publicly

What the facts say

Where they overlap

Commission on sales
Product seeding
Ads launched from the platform

Roster lists, ShopMy does not

Bonuses: Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only.

Checked Nov 7, 2026

ShopMy lists, Roster does not

Pay per video: Opportunities: the brand sets a requirement and pays a flat fee once it is met, on top of the regular affiliate commission. Gifting Opportunities pair a product with a posting commitment.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Roster

brands that can attribute sales and want to pay on orders
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

ShopMy

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators

Questions people ask

What do Roster and ShopMy have in common?

Both list commission on sales, product seeding and ads launched from the platform on their public pages (checked Nov 7, 2026).

What does Roster list that ShopMy does not?

Roster lists bonuses. ShopMy does not list it publicly; that is not the same as not offering it.

What does ShopMy list that Roster does not?

ShopMy lists pay per video. Roster does not list it publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

ShopMy: ShopMy guide: How do I work with brand partners in the app?, read 2026-11-07 · guide.shopmy.us, checked Nov 7, 2026 · “Opportunities are flat-fee campaigns”
Roster: getroster.com, home, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Roster: getroster.com: Pricing, read 2026-11-07 · getroster.com, checked Nov 7, 2026
ShopMy: ShopMy guide: General payment questions, read 2026-11-07 · guide.shopmy.us, checked Nov 7, 2026 · “Commission rates on these products typically range from 10% to 30%.”
ShopMy: ShopMy guide: How you earn (Spotlights), read 2026-11-07 · guide.shopmy.us, checked Nov 7, 2026 · “you earn a commission on every sale you drive”