Compared on public facts

Roster vs Socialync

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Roster and Socialync both list commission on sales, bonuses and ads launched from the platform. Roster also lists product seeding, which Socialync does not list publicly. Socialync lists pay per video, flat amount per order, pay per 1,000 views and retainers, which Roster does not list publicly.

8 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Roster and Socialync

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Roster lists commission on sales, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend and pay per 1,000 views, which Roster does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Roster lists bonuses, which HourlyUGC does not list publicly. 1
Socialync lists pay per video, commission on sales, flat amount per order, pay per 1,000 views, retainers and bonuses publicly. HourlyUGC also lists hourly sessions, share of ad spend and product seeding, which Socialync does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Socialync lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2 3
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Roster	Socialync
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Not listed publicly	Organic jobs can pay a rate per post, alone or with a view bonus. 1 2
Commission on sales	Commission on each sale; every ambassador gets a unique link and discount code tied to the order. 1 2	Whitelisting and UGC ads jobs pay commission only, with no base at delivery: a percentage of attributed sales or a fixed amount per sale. 1 2
Flat amount per order	Not listed publicly	On a sales goal the brand can pay a fixed amount per sale instead of a percentage. 1
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Organic jobs can pay per 1,000 views with a payout cap; whitelisting deals can also pay a fixed amount per 1,000 views. 1 2
Retainers	Not listed publicly	A monthly guarantee set against commission; each month pays the larger of the two. 1 2
Bonuses	Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only. 1	A view bonus at a threshold on top of a per-post rate. 1
Product seeding	Product gifting for welcome gifts and seeding; ambassadors pick products and orders fulfill through Shopify. Included from the Starter plan. 1 2	Not listed publicly
Ads launched from the platform	Partnership Ads on Meta and Spark Ads on TikTok are part of the Pro plan. 1	Whitelisting deals run as Meta partnership ads or TikTok Spark Ads, with the Meta or TikTok pixel on the brand's connected ad account. Lead and link-click goals are Meta only. 1
Money and tracking	Roster	Socialync
How sales are attributed	Each ambassador's link and discount code are attributed to the order; a sales attribution feature ties posts to revenue. 1 2	Commission is counted on what the Meta or TikTok pixel on the connected ad account attributes. Statements go out weekly, every two weeks or monthly. No attribution window is given on the page. 1
Platform fee	No commission and no transaction fees on referred revenue; a flat monthly price. 1 2	Paid by the brand: 5 % of the agreed creator pay on organic campaigns; on ads campaigns 1.5 % of attributed sales or 1.25 % of ad spend instead. Billed monthly in arrears. Nothing is taken from creator pay. 1 2 3
Brand pricing	Starter, Growth, Pro and Enterprise, each one flat monthly price set by program size; no dollar figures on the page, prices come with a demo. 1	No subscription or seats for brands on the job board; a card is verified at sign-up with a temporary hold that is released. The scheduling app has its own plans ($20, $30 and $99 a month after a 7-day trial). 1 2
Creator payout	Commissions and cash rewards are paid in one bulk batch through PayPal or Venmo; tax forms (W-9, W-8BEN, 1099) are automated from the Growth plan. 1 2	The brand pays the creator directly on the listing's terms; Socialync never holds the money. US creators are paid on the Socialync pay page through Stripe. Payment is due 14 days after delivery is confirmed unless the listing says otherwise. 1 2
Regions	Not listed publicly	US creators are paid through Stripe; elsewhere the creator and the brand settle directly. Sanctioned locations are excluded and users must be 18 or older. 1 2
Scale they publish	They say: They say 1.5M+ referred orders, $250M+ referred revenue and 1.7M+ UGC posts. 1	They say: They say 35,000+ posts a month go through the scheduling app. No creator or brand count is given for the job board. 1

What the facts say

Where they overlap

Commission on sales
Bonuses
Ads launched from the platform

Roster lists, Socialync does not

Product seeding: Product gifting for welcome gifts and seeding; ambassadors pick products and orders fulfill through Shopify. Included from the Starter plan.

Checked Nov 7, 2026

Socialync lists, Roster does not

Pay per video: Organic jobs can pay a rate per post, alone or with a view bonus.
Flat amount per order: On a sales goal the brand can pay a fixed amount per sale instead of a percentage.
Pay per 1,000 views: Organic jobs can pay per 1,000 views with a payout cap; whitelisting deals can also pay a fixed amount per 1,000 views.
Retainers: A monthly guarantee set against commission; each month pays the larger of the two.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Roster

brands that can attribute sales and want to pay on orders
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Socialync

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands paying for organic reach per 1,000 views
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Roster and Socialync have in common?

Both list commission on sales, bonuses and ads launched from the platform on their public pages (checked Nov 7, 2026).

What does Roster list that Socialync does not?

Roster lists product seeding. Socialync does not list it publicly; that is not the same as not offering it.

What does Socialync list that Roster does not?

Socialync lists pay per video, flat amount per order, pay per 1,000 views and retainers. Roster does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Socialync: socialync.io: UGC jobs for creators, read 2026-11-07 · socialync.io, checked Nov 7, 2026 · “a rate per post”
Socialync: socialync.io: For brands, read 2026-11-07 · socialync.io, checked Nov 7, 2026 · “Pay flat, per post, with a view bonus or by CPM.”
Roster: getroster.com, home, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Roster: getroster.com: Pricing, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Socialync: socialync.io: Influencer whitelisting, read 2026-11-07 · socialync.io, checked Nov 7, 2026 · “A whitelisting deal pays commission only.”
Socialync: socialync.io: Marketplace terms (last updated 24 Oct 2026), read 2026-11-07 · socialync.io, checked Nov 7, 2026 · “a view bonus or per-thousand-view rate”
Socialync: socialync.io, home, read 2026-11-07 · socialync.io, checked Nov 7, 2026