Compared on public facts

Roster vs Superfiliate

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Roster and Superfiliate both list commission on sales, product seeding and ads launched from the platform. Roster also lists bonuses, which Superfiliate does not list publicly. Superfiliate lists share of ad spend, which Roster does not list publicly.

7 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Roster and Superfiliate

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Roster lists commission on sales, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend and pay per 1,000 views, which Roster does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Roster lists bonuses, which HourlyUGC does not list publicly. 1
Superfiliate lists commission on sales, share of ad spend and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order and pay per 1,000 views, which Superfiliate does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Roster	Superfiliate
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Not listed publicly	Not listed publicly
Commission on sales	Commission on each sale; every ambassador gets a unique link and discount code tied to the order. 1 2	Commission payouts on sales referred through a creator's landing page, link or promo code; brands can combine commission with a flat fee. 1 2
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Creators can be paid a percentage of the ad spend behind their content; the UGC ads page lists flat fees, link or code commissions and a share of ad spend, and shows an example at 5 % of spend. 1
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only. 1	Not listed publicly
Product seeding	Product gifting for welcome gifts and seeding; ambassadors pick products and orders fulfill through Shopify. Included from the Starter plan. 1 2	Gifting and seeding: creators get a one-click link and the gift order is placed automatically in Shopify. 1
Ads launched from the platform	Partnership Ads on Meta and Spark Ads on TikTok are part of the Pro plan. 1	Meta Partnership Ads launched from the Meta Ads Suite with bulk ad creation; creators approve access from a deep link into Instagram. Meta only; TikTok is covered only as TikTok Shop collaboration. 1 2
Money and tracking	Roster	Superfiliate
How sales are attributed	Each ambassador's link and discount code are attributed to the order; a sales attribution feature ties posts to revenue. 1 2	Discount codes, affiliate links, cobranded creator landing pages and Meta Partnership Ads reported in one dashboard. The brand terms define a covered transaction as a sale referred from a creator's Superfiliate microsite or made with a Superfiliate-provided promo code. Shopify stores only. No attribution window is published. 1 2 3
Platform fee	No commission and no transaction fees on referred revenue; a flat monthly price. 1 2	Shopify App Store listing: 3 % of the revenue generated by affiliates on every tier, on top of the monthly subscription. Brand terms (last updated 22 Jun 2022): a subscription fee plus a Covered Transaction Fee of 0-10 % of the gross covered transaction amount excluding shipping and taxes, agreed per brand and not refunded on returns. 1 2
Brand pricing	Starter, Growth, Pro and Enterprise, each one flat monthly price set by program size; no dollar figures on the page, prices come with a demo. 1	No prices on superfiliate.com; the only call to action is a demo. Shopify App Store listing: Tier 1 $1,500/month, Tier 2 $2,499/month, Tier 3 $3,499/month, All access $5,000/month, each plus 3 % of affiliate-generated revenue, 21-day free trial, billed in USD every 30 days. 1 2
Creator payout	Commissions and cash rewards are paid in one bulk batch through PayPal or Venmo; tax forms (W-9, W-8BEN, 1099) are automated from the Growth plan. 1 2	Commission or flat-rate payouts via ACH, Venmo, PayPal, store credit and more, with tax filings automated. Payout timing is not published. Compensation is governed by a separate brand-creator agreement; the terms say Superfiliate is not a party to it. 1 2
Regions	Not listed publicly	Shopify stores only. No country list is published. Fees are payable in US dollars; the brand terms carry a notice for U.S. customers and California governing law. 1 2
Scale they publish	They say: They say 1.5M+ referred orders, $250M+ referred revenue and 1.7M+ UGC posts. 1	Not listed publicly

What the facts say

Where they overlap

Commission on sales
Product seeding
Ads launched from the platform

Roster lists, Superfiliate does not

Bonuses: Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only.

Checked Nov 7, 2026

Superfiliate lists, Roster does not

Share of ad spend: Creators can be paid a percentage of the ad spend behind their content; the UGC ads page lists flat fees, link or code commissions and a share of ad spend, and shows an example at 5 % of spend.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Roster

brands that can attribute sales and want to pay on orders
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Superfiliate

brands that can attribute sales and want to pay on orders
brands running Meta ads with creator videos
brands that ship product to creators

Questions people ask

What do Roster and Superfiliate have in common?

Both list commission on sales, product seeding and ads launched from the platform on their public pages (checked Nov 7, 2026).

What does Roster list that Superfiliate does not?

Roster lists bonuses. Superfiliate does not list it publicly; that is not the same as not offering it.

What does Superfiliate list that Roster does not?

Superfiliate lists share of ad spend. Roster does not list it publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Roster: getroster.com, home, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Roster: getroster.com: Pricing, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Superfiliate: Superfiliate home page · superfiliate.com, checked Nov 7, 2026 · “Offer commission or flat rate payouts”
Superfiliate: Superfiliate brand terms, section 7 · superfiliate.com, checked Jun 22, 2022
Superfiliate: Superfiliate, UGC ads platform use case · superfiliate.com, checked Nov 7, 2026 · “Ad Spend Commissions”
Superfiliate: Superfiliate Meta Ads Suite · superfiliate.com, checked Nov 7, 2026
Superfiliate: Superfiliate Influencer Hub · superfiliate.com, checked Nov 7, 2026 · “We only support Shopify today”
Superfiliate: Superfiliate on the Shopify App Store · apps.shopify.com, checked Nov 7, 2026 · “3% of the revenue generated by your affiliates”