Compared on public facts

Roster vs Trend

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Roster and Trend both list product seeding. Roster also lists commission on sales, bonuses and ads launched from the platform, which Trend does not list publicly. Trend lists pay per video, which Roster does not list publicly.

5 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Roster and Trend

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Roster lists commission on sales, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend and pay per 1,000 views, which Roster does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Roster lists bonuses, which HourlyUGC does not list publicly. 1
Trend lists pay per video and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Trend does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Trend does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Roster	Trend
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Not listed publicly	Creator Credits at $9.16 each; hiring a creator costs 20, 40 or 60 credits by skill level and each hired creator delivers 2 videos or 5 photos. Packages from $550 for up to 6 videos. 1
Commission on sales	Commission on each sale; every ambassador gets a unique link and discount code tied to the order. 1 2	Not listed publicly
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only. 1	Not listed publicly
Product seeding	Product gifting for welcome gifts and seeding; ambassadors pick products and orders fulfill through Shopify. Included from the Starter plan. 1 2	Brands ship their products to the creators; creators earn cash and keep free products. 1 2
Ads launched from the platform	Partnership Ads on Meta and Spark Ads on TikTok are part of the Pro plan. 1	Not listed publicly
Money and tracking	Roster	Trend
How sales are attributed	Each ambassador's link and discount code are attributed to the order; a sales attribution feature ties posts to revenue. 1 2	Not listed publicly
Platform fee	No commission and no transaction fees on referred revenue; a flat monthly price. 1 2	None stated beyond the credits: no subscriptions, software fees or contracts; credits expire 12 months after purchase. 1
Brand pricing	Starter, Growth, Pro and Enterprise, each one flat monthly price set by program size; no dollar figures on the page, prices come with a demo. 1	Credit packages: $550 (60 credits, up to 6 videos), $1,045 (140 credits, up to 14), $1,980 (280 credits, up to 28), $3,872 (560 credits, up to 56). 100 % licensing and distribution rights to approved content. 1
Creator payout	Commissions and cash rewards are paid in one bulk batch through PayPal or Venmo; tax forms (W-9, W-8BEN, 1099) are automated from the Growth plan. 1 2	Payment goes to the creator's PayPal account as soon as the brand approves the content; free for creators. 1
Regions	Not listed publicly	Not listed publicly
Scale they publish	They say: They say 1.5M+ referred orders, $250M+ referred revenue and 1.7M+ UGC posts. 1	They say: They say over 1,000 brands; their home-page counters show 18,500+ videos created, 21,000+ photos created, 3,700+ creators in the network, 15K+ creators on the waitlist, 31,500+ videos delivered, 46,000+ images delivered and 20,000+ partnerships completed. 1

What the facts say

Where they overlap

Product seeding

Roster lists, Trend does not

Commission on sales: Commission on each sale; every ambassador gets a unique link and discount code tied to the order.
Bonuses: Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only.
Ads launched from the platform: Partnership Ads on Meta and Spark Ads on TikTok are part of the Pro plan.

Checked Nov 7, 2026

Trend lists, Roster does not

Pay per video: Creator Credits at $9.16 each; hiring a creator costs 20, 40 or 60 credits by skill level and each hired creator delivers 2 videos or 5 photos. Packages from $550 for up to 6 videos.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Roster

brands that can attribute sales and want to pay on orders
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Trend

brands that budget per approved video
brands that ship product to creators

Questions people ask

What do Roster and Trend have in common?

Both list product seeding on their public pages (checked Nov 7, 2026).

What does Roster list that Trend does not?

Roster lists commission on sales, bonuses and ads launched from the platform. Trend does not list them publicly; that is not the same as not offering them.

What does Trend list that Roster does not?

Trend lists pay per video. Roster does not list it publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Trend: trend.io: Pricing, read 2026-11-07 · trend.io, checked Nov 7, 2026 · “Each creator you hire will produce 5 photos or 2 videos”
Roster: getroster.com, home, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Roster: getroster.com: Pricing, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Trend: trend.io: For creators, read 2026-11-07 · trend.io, checked Nov 7, 2026 · “Free Products + Cash”
Trend: trend.io, home, read 2026-11-07 · trend.io, checked Nov 7, 2026 · “Why over 1,000 brands trust us.”