Compared on public facts

Roster vs Upfluence

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Roster and Upfluence both list commission on sales and product seeding. Roster also lists bonuses and ads launched from the platform, which Upfluence does not list publicly. Upfluence lists pay per video, which Roster does not list publicly.

7 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Roster and Upfluence

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Roster lists commission on sales, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend and pay per 1,000 views, which Roster does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Roster lists bonuses, which HourlyUGC does not list publicly. 1
Upfluence lists pay per video, commission on sales and product seeding publicly. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend and pay per 1,000 views, which Upfluence does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2 3
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Upfluence does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Roster	Upfluence
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Not listed publicly	Flat fee: a set rate for a sponsored post, video or other piece of content; hybrid deals add commission on top. 1
Commission on sales	Commission on each sale; every ambassador gets a unique link and discount code tied to the order. 1 2	Affiliate commissions as a percentage of sales from unique links or discount codes; can be mixed with flat fees. 1 2
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only. 1	Not listed publicly
Product seeding	Product gifting for welcome gifts and seeding; ambassadors pick products and orders fulfill through Shopify. Included from the Starter plan. 1 2	Product gifting campaigns ship products from Shopify, WooCommerce, BigCommerce or Magento catalogs (or manual upload) in exchange for possible posts; posts are not guaranteed. Upfluence says 60 % of gifted influencers share content on average. 1
Ads launched from the platform	Partnership Ads on Meta and Spark Ads on TikTok are part of the Pro plan. 1	Not listed publicly
Money and tracking	Roster	Upfluence
How sales are attributed	Each ambassador's link and discount code are attributed to the order; a sales attribution feature ties posts to revenue. 1 2	Individual tracking links per influencer showing clicks and sales; auto-generated promo codes with Shopify, WooCommerce, Magento, BigCommerce and Amazon stores; Amazon Attribution supported. No attribution window is published. 1
Platform fee	No commission and no transaction fees on referred revenue; a flat monthly price. 1 2	A fixed platform fee; Upfluence says it takes no percentage of sales and Upfluence Pay carries a 0 % fee. No mandatory setup fee; optional paid onboarding packages exist. 1 2
Brand pricing	Starter, Growth, Pro and Enterprise, each one flat monthly price set by program size; no dollar figures on the page, prices come with a demo. 1	Custom-quoted by module (Find High-Impact Creators; Scale Creator Programs; Run Programs on Autopilot), based on team size and program volume. Minimum contract 12 months; a free trial is offered after an initial call. No prices published. 1
Creator payout	Commissions and cash rewards are paid in one bulk batch through PayPal or Venmo; tax forms (W-9, W-8BEN, 1099) are automated from the Growth plan. 1 2	Payments through PayPal or Upfluence Pay (bank transfer or direct deposit), in the creator's preferred currency, in bulk, with built-in KYC, W-9 and W-8 collection and automatic 1099s. Available on the Autopilot module. Payout timing is not published. 1 2
Regions	Not listed publicly	Global payouts in local currencies; no country list is published. The site is offered in English, Italian, French, German and Simplified Chinese. 1
Scale they publish	They say: They say 1.5M+ referred orders, $250M+ referred revenue and 1.7M+ UGC posts. 1	They say: They say: 12+ million creators in the database. 1

What the facts say

Where they overlap

Commission on sales
Product seeding

Roster lists, Upfluence does not

Bonuses: Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only.
Ads launched from the platform: Partnership Ads on Meta and Spark Ads on TikTok are part of the Pro plan.

Checked Nov 7, 2026

Upfluence lists, Roster does not

Pay per video: Flat fee: a set rate for a sponsored post, video or other piece of content; hybrid deals add commission on top.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Roster

brands that can attribute sales and want to pay on orders
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Upfluence

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators

Questions people ask

What do Roster and Upfluence have in common?

Both list commission on sales and product seeding on their public pages (checked Nov 7, 2026).

What does Roster list that Upfluence does not?

Roster lists bonuses and ads launched from the platform. Upfluence does not list them publicly; that is not the same as not offering them.

What does Upfluence list that Roster does not?

Upfluence lists pay per video. Roster does not list it publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Upfluence: Upfluence Pay page · upfluence.com, checked Nov 7, 2026
Roster: getroster.com, home, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Roster: getroster.com: Pricing, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Upfluence: Upfluence home page · upfluence.com, checked Nov 7, 2026 · “flat fees, affiliate commissions, promo codes, or any mix”
Upfluence: Upfluence help center, product gifting campaign · help.upfluence.co, checked Oct 6, 2025 · “Product gifting campaigns do not guarantee influencer posts.”
Upfluence: Upfluence pricing page · upfluence.com, checked Nov 7, 2026 · “Upfluence takes no percentage of sales.”