Compared on public facts

Roster vs UpPromote

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Roster and UpPromote both list commission on sales, bonuses and product seeding. Roster also lists ads launched from the platform, which UpPromote does not list publicly.

8 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Roster and UpPromote

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Roster lists commission on sales, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend and pay per 1,000 views, which Roster does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Roster lists bonuses, which HourlyUGC does not list publicly. 1
UpPromote lists commission on sales, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend and pay per 1,000 views, which UpPromote does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). UpPromote lists bonuses, which HourlyUGC does not list publicly. 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. UpPromote does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Roster	UpPromote
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Not listed publicly	Not listed publicly
Commission on sales	Commission on each sale; every ambassador gets a unique link and discount code tied to the order. 1 2	Commission on referred orders, with commission tiers; orders are recorded and commission is calculated automatically. 1
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only. 1	A performance bonus feature next to commission tiers and multi-level networks. 1
Product seeding	Product gifting for welcome gifts and seeding; ambassadors pick products and orders fulfill through Shopify. Included from the Starter plan. 1 2	Product gifting and free product samples for partners. 1
Ads launched from the platform	Partnership Ads on Meta and Spark Ads on TikTok are part of the Pro plan. 1	Not listed publicly
Money and tracking	Roster	UpPromote
How sales are attributed	Each ambassador's link and discount code are attributed to the order; a sales attribution feature ties posts to revenue. 1 2	Links, coupons, connected customers and connected products, used together. No cookie window is given on the home page. 1
Platform fee	No commission and no transaction fees on referred revenue; a flat monthly price. 1 2	A performance fee on sales from approved referrals tracked in the app: 2 % (Growth), 1.5 % (Professional), 1 % (Enterprise); none on the Free plan. Charged monthly. 1
Brand pricing	Starter, Growth, Pro and Enterprise, each one flat monthly price set by program size; no dollar figures on the page, prices come with a demo. 1	Free $0; Growth $29.99 a month ($24.99 billed yearly); Professional $89.99 ($74.99); Enterprise $199.99 ($166.66). 14-day trial on every paid plan. Marketplace listing from Growth up. 1 2
Creator payout	Commissions and cash rewards are paid in one bulk batch through PayPal or Venmo; tax forms (W-9, W-8BEN, 1099) are automated from the Growth plan. 1 2	Payouts by PayPal or store credit, scheduled by date or cycle or sent on approval, with minimum thresholds the brand sets. PayPal auto-pay is listed under Professional; a Wise bank transfer integration is also listed. 1 2
Regions	Not listed publicly	Not listed publicly
Scale they publish	They say: They say 1.5M+ referred orders, $250M+ referred revenue and 1.7M+ UGC posts. 1	They say: They say 250,000+ customers, 3,500+ Shopify Plus stores, $2.05B+ partner GMV tracked and $110M in commissions paid. 1

What the facts say

Where they overlap

Commission on sales
Bonuses
Product seeding

Roster lists, UpPromote does not

Ads launched from the platform: Partnership Ads on Meta and Spark Ads on TikTok are part of the Pro plan.

Checked Nov 7, 2026

UpPromote lists, Roster does not

Nothing in the models we track.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Roster

brands that can attribute sales and want to pay on orders
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

UpPromote

brands that can attribute sales and want to pay on orders
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do Roster and UpPromote have in common?

Both list commission on sales, bonuses and product seeding on their public pages (checked Nov 7, 2026).

What does Roster list that UpPromote does not?

Roster lists ads launched from the platform. UpPromote does not list it publicly; that is not the same as not offering it.

What does UpPromote list that Roster does not?

Nothing in the pay models we track.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Roster: getroster.com, home, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Roster: getroster.com: Pricing, read 2026-11-07 · getroster.com, checked Nov 7, 2026
UpPromote: uppromote.com, home, read 2026-11-07 · uppromote.com, checked Nov 7, 2026 · “New orders get recorded and commissions get calculated accordingly.”
UpPromote: uppromote.com: Pricing, read 2026-11-07 · uppromote.com, checked Nov 7, 2026 · “applies only to sales from approved referrals tracked in app.”