Compared on public facts

Roster vs Youdji

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Roster and Youdji list no pay model in common on their public pages. Roster also lists commission on sales, bonuses, product seeding and ads launched from the platform, which Youdji does not list publicly. Youdji lists pay per video, which Roster does not list publicly.

4 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Roster and Youdji

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Roster lists commission on sales, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend and pay per 1,000 views, which Roster does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Roster lists bonuses, which HourlyUGC does not list publicly. 1
Youdji lists pay per video publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding, which Youdji does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Youdji does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Roster	Youdji
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Not listed publicly	Each creator sets a rate and negotiates with the brand, then sends an offer; their guide price is about 150 EUR excl. VAT a video, or 150-200 EUR with script writing and editing. 1 2
Commission on sales	Commission on each sale; every ambassador gets a unique link and discount code tied to the order. 1 2	Not listed publicly
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only. 1	Not listed publicly
Product seeding	Product gifting for welcome gifts and seeding; ambassadors pick products and orders fulfill through Shopify. Included from the Starter plan. 1 2	Not listed publicly
Ads launched from the platform	Partnership Ads on Meta and Spark Ads on TikTok are part of the Pro plan. 1	Not listed publicly
Money and tracking	Roster	Youdji
How sales are attributed	Each ambassador's link and discount code are attributed to the order; a sales attribution feature ties posts to revenue. 1 2	Not listed publicly
Platform fee	No commission and no transaction fees on referred revenue; a flat monthly price. 1 2	No fee is added to the price the brand agrees with the creator. Youdji takes 20 % of completed orders from the creator; for clients a creator brings, 0 % on the first order and 10 % after. 1 2
Brand pricing	Starter, Growth, Pro and Enterprise, each one flat monthly price set by program size; no dollar figures on the page, prices come with a demo. 1	No subscription and no card needed to start; the brand pays only the agreed price per video. AI campaigns are an optional paid feature (the first is at no cost). Payment by card, bank transfer or a prepaid Youdji balance. 1
Creator payout	Commissions and cash rewards are paid in one bulk batch through PayPal or Venmo; tax forms (W-9, W-8BEN, 1099) are automated from the Growth plan. 1 2	The brand pays in full before work starts; Youdji holds it and releases it when the brand approves. Payouts go to the creator's bank through Stripe, usually within 3 business days. Youdji invoices in the creator's name. 1 2
Regions	Not listed publicly	Creators in most of Europe, the US, Canada, Australia and Japan, among others; creators need a registered business that can invoice. Brand search filters list the US, France, Spain, Italy, Germany, Belgium, the UK, Canada, Switzerland and Portugal. 1 2
Scale they publish	They say: They say 1.5M+ referred orders, $250M+ referred revenue and 1.7M+ UGC posts. 1	They say: They say 12,500+ creators, 3,000+ brands and agencies, and more than $6,000,000 paid to creators. 1

What the facts say

Where they overlap

No pay model in common on their public pages.

Roster lists, Youdji does not

Commission on sales: Commission on each sale; every ambassador gets a unique link and discount code tied to the order.
Bonuses: Cash Rewards: a flat amount for finished campaigns and milestones, paid with commissions; points and leaderboards show placement only.
Product seeding: Product gifting for welcome gifts and seeding; ambassadors pick products and orders fulfill through Shopify. Included from the Starter plan.
Ads launched from the platform: Partnership Ads on Meta and Spark Ads on TikTok are part of the Pro plan.

Checked Nov 7, 2026

Youdji lists, Roster does not

Pay per video: Each creator sets a rate and negotiates with the brand, then sends an offer; their guide price is about 150 EUR excl. VAT a video, or 150-200 EUR with script writing and editing.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Roster

brands that can attribute sales and want to pay on orders
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Youdji

brands that budget per approved video

Questions people ask

What do Roster and Youdji have in common?

On their public pages they list no pay model in common (checked Nov 7, 2026).

What does Roster list that Youdji does not?

Roster lists commission on sales, bonuses, product seeding and ads launched from the platform. Youdji does not list them publicly; that is not the same as not offering them.

What does Youdji list that Roster does not?

Youdji lists pay per video. Roster does not list it publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Youdji: youdji.com, home (English), read 2026-11-07 · youdji.com, checked Nov 7, 2026 · “Each creator sets their own rates, and you negotiate directly with them.”
Roster: getroster.com, home, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Roster: getroster.com: Pricing, read 2026-11-07 · getroster.com, checked Nov 7, 2026
Youdji: youdji.com: For creators, read 2026-11-07 · youdji.com, checked Nov 7, 2026