Compared on public facts

ShopMy vs Socialync

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

ShopMy and Socialync both list pay per video, commission on sales and ads launched from the platform. ShopMy also lists product seeding, which Socialync does not list publicly. Socialync lists flat amount per order, pay per 1,000 views, retainers and bonuses, which ShopMy does not list publicly.

6 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over ShopMy and Socialync

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
ShopMy lists pay per video, commission on sales and product seeding publicly. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend and pay per 1,000 views, which ShopMy does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2
Socialync lists pay per video, commission on sales, flat amount per order, pay per 1,000 views, retainers and bonuses publicly. HourlyUGC also lists hourly sessions, share of ad spend and product seeding, which Socialync does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Socialync lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2 3
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	ShopMy	Socialync
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Opportunities: the brand sets a requirement and pays a flat fee once it is met, on top of the regular affiliate commission. Gifting Opportunities pair a product with a posting commitment. 1	Organic jobs can pay a rate per post, alone or with a view bonus. 1 2
Commission on sales	Affiliate commission through the creator's ShopMy links; they say rates typically range from 10 % to 30 %, set by the brand or retailer. 1	Whitelisting and UGC ads jobs pay commission only, with no base at delivery: a percentage of attributed sales or a fixed amount per sale. 1 2
Flat amount per order	Not listed publicly	On a sales goal the brand can pay a fixed amount per sale instead of a percentage. 1
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Organic jobs can pay per 1,000 views with a payout cap; whitelisting deals can also pay a fixed amount per 1,000 views. 1 2
Retainers	Not listed publicly	A monthly guarantee set against commission; each month pays the larger of the two. 1 2
Bonuses	Not listed publicly	A view bonus at a threshold on top of a per-post rate. 1
Product seeding	Brands send product offers through Lookbooks and the creator picks what to accept; a gift carries no obligation to post. 1	Not listed publicly
Ads launched from the platform	Spotlights: brands put paid Meta ad spend behind a post the creator already shared, with the creator's affiliate link attached; the creator earns commission on the sales at their existing rate. 1 2	Whitelisting deals run as Meta partnership ads or TikTok Spark Ads, with the Meta or TikTok pixel on the brand's connected ad account. Lead and link-click goals are Meta only. 1
Money and tracking	ShopMy	Socialync
How sales are attributed	Sales are tracked on each creator's ShopMy links (each Spotlight uses a duplicate of the creator's link, tracked apart), plus discount codes where the brand offers them. Commissions stay pending for 30 to 120 days while the retailer's return window and payment complete. 1 2 3	Commission is counted on what the Meta or TikTok pixel on the connected ad account attributes. Statements go out weekly, every two weeks or monthly. No attribution window is given on the page. 1
Platform fee	On creator consultations, ShopMy keeps 20 % of the fee and the creator keeps 80 %. 1	Paid by the brand: 5 % of the agreed creator pay on organic campaigns; on ads campaigns 1.5 % of attributed sales or 1.25 % of ad spend instead. Billed monthly in arrears. Nothing is taken from creator pay. 1 2 3
Brand pricing	Not listed publicly	No subscription or seats for brands on the job board; a card is verified at sign-up with a temporary hold that is released. The scheduling app has its own plans ($20, $30 and $99 a month after a 7-day trial). 1 2
Creator payout	Weekly, every Friday, through Stripe or PayPal, once at least $11 is confirmed. Commissions move from pending to locked when ShopMy receives the retailer's funds; Opportunity payments go out in the Friday payout after completion. 1 2	The brand pays the creator directly on the listing's terms; Socialync never holds the money. US creators are paid on the Socialync pay page through Stripe. Payment is due 14 days after delivery is confirmed unless the listing says otherwise. 1 2
Regions	Not listed publicly	US creators are paid through Stripe; elsewhere the creator and the brand settle directly. Sanctioned locations are excluded and users must be 18 or older. 1 2
Scale they publish	Not listed publicly	They say: They say 35,000+ posts a month go through the scheduling app. No creator or brand count is given for the job board. 1

What the facts say

Where they overlap

Pay per video
Commission on sales
Ads launched from the platform

ShopMy lists, Socialync does not

Product seeding: Brands send product offers through Lookbooks and the creator picks what to accept; a gift carries no obligation to post.

Checked Nov 7, 2026

Socialync lists, ShopMy does not

Flat amount per order: On a sales goal the brand can pay a fixed amount per sale instead of a percentage.
Pay per 1,000 views: Organic jobs can pay per 1,000 views with a payout cap; whitelisting deals can also pay a fixed amount per 1,000 views.
Retainers: A monthly guarantee set against commission; each month pays the larger of the two.
Bonuses: A view bonus at a threshold on top of a per-post rate.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

ShopMy

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators

Socialync

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands paying for organic reach per 1,000 views
brands running longer creator programs with retainers or bonuses

Questions people ask

What do ShopMy and Socialync have in common?

Both list pay per video, commission on sales and ads launched from the platform on their public pages (checked Nov 7, 2026).

What does ShopMy list that Socialync does not?

ShopMy lists product seeding. Socialync does not list it publicly; that is not the same as not offering it.

What does Socialync list that ShopMy does not?

Socialync lists flat amount per order, pay per 1,000 views, retainers and bonuses. ShopMy does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

ShopMy: ShopMy guide: How do I work with brand partners in the app?, read 2026-11-07 · guide.shopmy.us, checked Nov 7, 2026 · “Opportunities are flat-fee campaigns”
Socialync: socialync.io: UGC jobs for creators, read 2026-11-07 · socialync.io, checked Nov 7, 2026 · “a rate per post”
Socialync: socialync.io: For brands, read 2026-11-07 · socialync.io, checked Nov 7, 2026 · “Pay flat, per post, with a view bonus or by CPM.”
ShopMy: ShopMy guide: General payment questions, read 2026-11-07 · guide.shopmy.us, checked Nov 7, 2026 · “Commission rates on these products typically range from 10% to 30%.”
Socialync: socialync.io: Influencer whitelisting, read 2026-11-07 · socialync.io, checked Nov 7, 2026 · “A whitelisting deal pays commission only.”
Socialync: socialync.io: Marketplace terms (last updated 24 Oct 2026), read 2026-11-07 · socialync.io, checked Nov 7, 2026 · “a view bonus or per-thousand-view rate”
ShopMy: ShopMy guide: How you earn (Spotlights), read 2026-11-07 · guide.shopmy.us, checked Nov 7, 2026 · “you earn a commission on every sale you drive”
Socialync: socialync.io, home, read 2026-11-07 · socialync.io, checked Nov 7, 2026