Compared on public facts

ShopMy vs UpPromote

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

ShopMy and UpPromote both list commission on sales and product seeding. ShopMy also lists pay per video and ads launched from the platform, which UpPromote does not list publicly. UpPromote lists bonuses, which ShopMy does not list publicly.

5 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over ShopMy and UpPromote

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
ShopMy lists pay per video, commission on sales and product seeding publicly. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend and pay per 1,000 views, which ShopMy does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2
UpPromote lists commission on sales, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order, share of ad spend and pay per 1,000 views, which UpPromote does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). UpPromote lists bonuses, which HourlyUGC does not list publicly. 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. UpPromote does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	ShopMy	UpPromote
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Opportunities: the brand sets a requirement and pays a flat fee once it is met, on top of the regular affiliate commission. Gifting Opportunities pair a product with a posting commitment. 1	Not listed publicly
Commission on sales	Affiliate commission through the creator's ShopMy links; they say rates typically range from 10 % to 30 %, set by the brand or retailer. 1	Commission on referred orders, with commission tiers; orders are recorded and commission is calculated automatically. 1
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Not listed publicly	A performance bonus feature next to commission tiers and multi-level networks. 1
Product seeding	Brands send product offers through Lookbooks and the creator picks what to accept; a gift carries no obligation to post. 1	Product gifting and free product samples for partners. 1
Ads launched from the platform	Spotlights: brands put paid Meta ad spend behind a post the creator already shared, with the creator's affiliate link attached; the creator earns commission on the sales at their existing rate. 1 2	Not listed publicly
Money and tracking	ShopMy	UpPromote
How sales are attributed	Sales are tracked on each creator's ShopMy links (each Spotlight uses a duplicate of the creator's link, tracked apart), plus discount codes where the brand offers them. Commissions stay pending for 30 to 120 days while the retailer's return window and payment complete. 1 2 3	Links, coupons, connected customers and connected products, used together. No cookie window is given on the home page. 1
Platform fee	On creator consultations, ShopMy keeps 20 % of the fee and the creator keeps 80 %. 1	A performance fee on sales from approved referrals tracked in the app: 2 % (Growth), 1.5 % (Professional), 1 % (Enterprise); none on the Free plan. Charged monthly. 1
Brand pricing	Not listed publicly	Free $0; Growth $29.99 a month ($24.99 billed yearly); Professional $89.99 ($74.99); Enterprise $199.99 ($166.66). 14-day trial on every paid plan. Marketplace listing from Growth up. 1 2
Creator payout	Weekly, every Friday, through Stripe or PayPal, once at least $11 is confirmed. Commissions move from pending to locked when ShopMy receives the retailer's funds; Opportunity payments go out in the Friday payout after completion. 1 2	Payouts by PayPal or store credit, scheduled by date or cycle or sent on approval, with minimum thresholds the brand sets. PayPal auto-pay is listed under Professional; a Wise bank transfer integration is also listed. 1 2
Regions	Not listed publicly	Not listed publicly
Scale they publish	Not listed publicly	They say: They say 250,000+ customers, 3,500+ Shopify Plus stores, $2.05B+ partner GMV tracked and $110M in commissions paid. 1

What the facts say

Where they overlap

Commission on sales
Product seeding

ShopMy lists, UpPromote does not

Pay per video: Opportunities: the brand sets a requirement and pays a flat fee once it is met, on top of the regular affiliate commission. Gifting Opportunities pair a product with a posting commitment.
Ads launched from the platform: Spotlights: brands put paid Meta ad spend behind a post the creator already shared, with the creator's affiliate link attached; the creator earns commission on the sales at their existing rate.

Checked Nov 7, 2026

UpPromote lists, ShopMy does not

Bonuses: A performance bonus feature next to commission tiers and multi-level networks.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

ShopMy

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators

UpPromote

brands that can attribute sales and want to pay on orders
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do ShopMy and UpPromote have in common?

Both list commission on sales and product seeding on their public pages (checked Nov 7, 2026).

What does ShopMy list that UpPromote does not?

ShopMy lists pay per video and ads launched from the platform. UpPromote does not list them publicly; that is not the same as not offering them.

What does UpPromote list that ShopMy does not?

UpPromote lists bonuses. ShopMy does not list it publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

ShopMy: ShopMy guide: How do I work with brand partners in the app?, read 2026-11-07 · guide.shopmy.us, checked Nov 7, 2026 · “Opportunities are flat-fee campaigns”
ShopMy: ShopMy guide: General payment questions, read 2026-11-07 · guide.shopmy.us, checked Nov 7, 2026 · “Commission rates on these products typically range from 10% to 30%.”
UpPromote: uppromote.com, home, read 2026-11-07 · uppromote.com, checked Nov 7, 2026 · “New orders get recorded and commissions get calculated accordingly.”
ShopMy: ShopMy guide: How you earn (Spotlights), read 2026-11-07 · guide.shopmy.us, checked Nov 7, 2026 · “you earn a commission on every sale you drive”
UpPromote: uppromote.com: Pricing, read 2026-11-07 · uppromote.com, checked Nov 7, 2026 · “applies only to sales from approved referrals tracked in app.”