Compared on public facts

ShopMy vs viral.app

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

ShopMy and viral.app both list pay per video. ShopMy also lists commission on sales, product seeding and ads launched from the platform, which viral.app does not list publicly. viral.app lists pay per 1,000 views, retainers and bonuses, which ShopMy does not list publicly.

4 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over ShopMy and viral.app

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
ShopMy lists pay per video, commission on sales and product seeding publicly. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend and pay per 1,000 views, which ShopMy does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2
viral.app lists pay per video, pay per 1,000 views, retainers and bonuses publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and product seeding, which viral.app does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). viral.app lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. viral.app does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	ShopMy	viral.app
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Opportunities: the brand sets a requirement and pays a flat fee once it is met, on top of the regular affiliate commission. Gifting Opportunities pair a product with a posting commitment. 1	Fixed pay can be a per-video fee; live jobs on the platform show a median of $15 per video (typical range $10-21) as of November 2026. 1 2
Commission on sales	Affiliate commission through the creator's ShopMy links; they say rates typically range from 10 % to 30 %, set by the brand or retailer. 1	Not listed publicly
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Performance pay can use CPM tiers based on tracked views of the creator's organic post; live-job median $1 per 1,000 views (typical $1-1.25), used mainly by clipping programs. 1 2
Retainers	Not listed publicly	A monthly base (fixed pay as a salary) for as long as the creator works on the job; live-job median $500 a month (typical $310-740). 1
Bonuses	Not listed publicly	Flat bonuses that trigger at view thresholds (recommended ladder $100 at 100K, $250 at 250K, $500 at 500K views; each video earns only the highest reached); live-job median top bonus $250. 1 2
Product seeding	Brands send product offers through Lookbooks and the creator picks what to accept; a gift carries no obligation to post. 1	Not listed publicly
Ads launched from the platform	Spotlights: brands put paid Meta ad spend behind a post the creator already shared, with the creator's affiliate link attached; the creator earns commission on the sales at their existing rate. 1 2	Not listed publicly
Money and tracking	ShopMy	viral.app
How sales are attributed	Sales are tracked on each creator's ShopMy links (each Spotlight uses a duplicate of the creator's link, tracked apart), plus discount codes where the brand offers them. Commissions stay pending for 30 to 120 days while the retailer's return window and payment complete. 1 2 3	Views, not sales. Public post links are tracked on TikTok, Instagram Reels, Facebook Reels, YouTube Shorts and Snapchat Spotlight without account logins, refreshed every 24 hours (Pro), 12 hours (Ultra, Scale) or hourly (Enterprise). Payout rules can add caps, minimum views and an eligibility window. No sales attribution is described. 1 2
Platform fee	On creator consultations, ShopMy keeps 20 % of the fee and the creator keeps 80 %. 1	A flat 3 % payout management fee paid by the brand on top of each payout; none of it comes out of the creator's amount. The payout partner Talentir deducts a method fee from the creator's transfer: PayPal 2.5 %, Venmo 3.5 %, SWIFT, US wire or non-SEPA IBAN EUR 5; SEPA, UK and US ACH bank transfers and stablecoins on Base are free (fees as of September 2026). 1 2
Brand pricing	Not listed publicly	Pro $99/month (1,000 tracked videos, 10 active creators, 1 live job, 1 seat); Ultra $299/month (5,000 videos, 50 creators, 2 jobs, 10 seats, API); Scale $499/month (20,000 videos, 500 creators, 3 jobs, 20 seats); Enterprise custom with hourly refreshes. Yearly billing 20 % off; 7-day free trial. Full-service from $20k/month. 1
Creator payout	Weekly, every Friday, through Stripe or PayPal, once at least $11 is confirmed. Commissions move from pending to locked when ShopMy receives the retailer's funds; Opportunity payments go out in the Friday payout after completion. 1 2	Creators claim payouts in the dashboard; Talentir pays as merchant of record and issues the invoice in the creator's name (self-billing). Methods: SEPA, UK or US ACH bank transfer, PayPal, Venmo, USDC/EURC and other crypto. Timing from claim: stablecoins within minutes, PayPal and Venmo usually within the hour, SEPA and UK 1-2 business days, ACH 1-3, SWIFT 3-5. Campaigns pay in USD, EUR, CHF or GBP. No minimum payout is stated. EU residents may be asked for a tax ID (DAC7). 1 2
Regions	Not listed publicly	Creators paid in 180+ countries and 50+ currencies; campaigns in USD, EUR, CHF or GBP (JPY and KRW campaigns are paid by the brand directly); job pages for the UK, Canada and Australia; marketplace jobs are matched by country and language. Built and hosted in Germany. 1 2
Scale they publish	Not listed publicly	They say: They say: 1M+ accounts tracked, 100B+ views tracked, 50M+ videos tracked, $5M+ payouts issued. 1

What the facts say

Where they overlap

Pay per video

ShopMy lists, viral.app does not

Commission on sales: Affiliate commission through the creator's ShopMy links; they say rates typically range from 10 % to 30 %, set by the brand or retailer.
Product seeding: Brands send product offers through Lookbooks and the creator picks what to accept; a gift carries no obligation to post.
Ads launched from the platform: Spotlights: brands put paid Meta ad spend behind a post the creator already shared, with the creator's affiliate link attached; the creator earns commission on the sales at their existing rate.

Checked Nov 7, 2026

viral.app lists, ShopMy does not

Pay per 1,000 views: Performance pay can use CPM tiers based on tracked views of the creator's organic post; live-job median $1 per 1,000 views (typical $1-1.25), used mainly by clipping programs.
Retainers: A monthly base (fixed pay as a salary) for as long as the creator works on the job; live-job median $500 a month (typical $310-740).
Bonuses: Flat bonuses that trigger at view thresholds (recommended ladder $100 at 100K, $250 at 250K, $500 at 500K views; each video earns only the highest reached); live-job median top bonus $250.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

ShopMy

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators

viral.app

brands that budget per approved video
brands paying for organic reach per 1,000 views
brands running longer creator programs with retainers or bonuses

Questions people ask

What do ShopMy and viral.app have in common?

Both list pay per video on their public pages (checked Nov 7, 2026).

What does ShopMy list that viral.app does not?

ShopMy lists commission on sales, product seeding and ads launched from the platform. viral.app does not list them publicly; that is not the same as not offering them.

What does viral.app list that ShopMy does not?

viral.app lists pay per 1,000 views, retainers and bonuses. ShopMy does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

ShopMy: ShopMy guide: How do I work with brand partners in the app?, read 2026-11-07 · guide.shopmy.us, checked Nov 7, 2026 · “Opportunities are flat-fee campaigns”
viral.app: viral.app, creator payments page · viral.app, checked Nov 7, 2026 · “Fixed, performance, or both.”
viral.app: viral.app, what UGC jobs pay (figures as of November 2026) · viral.app, checked Nov 7, 2026
ShopMy: ShopMy guide: General payment questions, read 2026-11-07 · guide.shopmy.us, checked Nov 7, 2026 · “Commission rates on these products typically range from 10% to 30%.”
ShopMy: ShopMy guide: How you earn (Spotlights), read 2026-11-07 · guide.shopmy.us, checked Nov 7, 2026 · “you earn a commission on every sale you drive”
viral.app: viral.app home page · viral.app, checked Nov 7, 2026 · “Paste a public link. That's it.”
viral.app: viral.app docs, creator payouts (fees as of September 2026) · viral.app, checked Sep 1, 2026
viral.app: viral.app blog, Canvas UGC marketplace launch (updated 6 Nov 2026) · viral.app, checked Nov 6, 2026 · “claim their payouts in the dashboard”