Compared on public facts

SideShift vs Upfluence

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

SideShift and Upfluence both list pay per video and commission on sales. SideShift also lists pay per 1,000 views, retainers, bonuses and ads launched from the platform, which Upfluence does not list publicly. Upfluence lists product seeding, which SideShift does not list publicly.

8 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over SideShift and Upfluence

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
SideShift lists pay per video, commission on sales, pay per 1,000 views, retainers and bonuses publicly. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend and product seeding, which SideShift does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). SideShift lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2 3
Upfluence lists pay per video, commission on sales and product seeding publicly. HourlyUGC also lists hourly sessions, flat amount per order, share of ad spend and pay per 1,000 views, which Upfluence does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2 3
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Upfluence does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	SideShift	Upfluence
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Payment per post; the brand sets the base fee and creators apply at that rate. They say the median account lands at $7 to $9 a video over the last 90 days. 1 2	Flat fee: a set rate for a sponsored post, video or other piece of content; hybrid deals add commission on top. 1
Commission on sales	A creator affiliate program with commission terms in the partner agreement; sales are measured in the brand's own affiliate tracking (links or codes), not inside SideShift. 1	Affiliate commissions as a percentage of sales from unique links or discount codes; can be mixed with flat fees. 1 2
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Payment per view and view bonuses on top of a base fee; their creator FAQ cites performance bonuses of $1-$4 per 1,000 views. 1 2 3	Not listed publicly
Retainers	A retainer can be the campaign's payment terms, alone or combined with per-post or per-view pay. 1	Not listed publicly
Bonuses	Performance bonuses set by the brand, typically tied to views. 1	Not listed publicly
Product seeding	Not listed publicly	Product gifting campaigns ship products from Shopify, WooCommerce, BigCommerce or Magento catalogs (or manual upload) in exchange for possible posts; posts are not guaranteed. Upfluence says 60 % of gifted influencers share content on average. 1
Ads launched from the platform	Partnership ad codes from creators are kept with the creator agreement and usage rights; the brand runs the ads in its own ad account. 1	Not listed publicly
Money and tracking	SideShift	Upfluence
How sales are attributed	Affiliate sales are measured in the brand's own affiliate tracking with links or codes. SideShift reports ROAS and revenue per creator (attributed ad revenue divided by ad spend) and syncs attribution from App Store Connect and Stripe. 1 2	Individual tracking links per influencer showing clicks and sales; auto-generated promo codes with Shopify, WooCommerce, Magento, BigCommerce and Amazon stores; Amazon Attribution supported. No attribution window is published. 1
Platform fee	A software subscription paid by the brand; creator payments are separate and funded by the brand. They say SideShift charges brands, not creators, with small fees on creator bank withdrawals; brands review payment-processing charges when funding the wallet. 1 2	A fixed platform fee; Upfluence says it takes no percentage of sales and Upfluence Pay carries a 0 % fee. No mandatory setup fee; optional paid onboarding packages exist. 1 2
Brand pricing	Starter $299, Growth $499, Scale $999 a month; or $210, $349 and $699 a month billed yearly ($2,520, $4,188, $8,388). 14-day free trial on monthly plans only. Plans differ by creators live at once (15 / 50 / unlimited), job listings (1 / 2 / 3), invites a day (30 / 100 / 500) and tracked videos a month (600 / 2,000 / unlimited); extra invites $0.10 each. Managed service from a $20,000 monthly campaign budget. 1	Custom-quoted by module (Find High-Impact Creators; Scale Creator Programs; Run Programs on Autopilot), based on team size and program volume. Minimum contract 12 months; a free trial is offered after an initial call. No prices published. 1
Creator payout	Creators are paid through SideShift after each campaign, with funds released to a creator wallet within a few days; nothing is paid until the brand approves the work; identity checks before payouts; 1099s handled. 1 2	Payments through PayPal or Upfluence Pay (bank transfer or direct deposit), in the creator's preferred currency, in bulk, with built-in KYC, W-9 and W-8 collection and automatic 1099s. Available on the Autopilot module. Payout timing is not published. 1 2
Regions	Creators based in the US, Canada, UK and Australia; they say more countries are coming. 1	Global payouts in local currencies; no country list is published. The site is offered in English, Italian, French, German and Simplified Chinese. 1
Scale they publish	They say: They say: trusted by 3,000+ brands; 71,472,850,048 views on live posts created in the 90 days before 8 Sep 2026; $10 million+ paid to creators in the past 30 days (reported 26 Sep 2026); 2,692,829 creator posts tracked in 90 days. 1	They say: They say: 12+ million creators in the database. 1

What the facts say

Where they overlap

Pay per video
Commission on sales

SideShift lists, Upfluence does not

Pay per 1,000 views: Payment per view and view bonuses on top of a base fee; their creator FAQ cites performance bonuses of $1-$4 per 1,000 views.
Retainers: A retainer can be the campaign's payment terms, alone or combined with per-post or per-view pay.
Bonuses: Performance bonuses set by the brand, typically tied to views.
Ads launched from the platform: Partnership ad codes from creators are kept with the creator agreement and usage rights; the brand runs the ads in its own ad account.

Checked Nov 7, 2026

Upfluence lists, SideShift does not

Product seeding: Product gifting campaigns ship products from Shopify, WooCommerce, BigCommerce or Magento catalogs (or manual upload) in exchange for possible posts; posts are not guaranteed. Upfluence says 60 % of gifted influencers share content on average.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

SideShift

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands paying for organic reach per 1,000 views
brands running longer creator programs with retainers or bonuses

Upfluence

brands that can attribute sales and want to pay on orders
brands that budget per approved video
brands that ship product to creators

Questions people ask

What do SideShift and Upfluence have in common?

Both list pay per video and commission on sales on their public pages (checked Nov 7, 2026).

What does SideShift list that Upfluence does not?

SideShift lists pay per 1,000 views, retainers, bonuses and ads launched from the platform. Upfluence does not list them publicly; that is not the same as not offering them.

What does Upfluence list that SideShift does not?

Upfluence lists product seeding. SideShift does not list it publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

SideShift: sideshift.app: Creator payments and payouts, read 2026-11-07 · sideshift.app, checked Nov 7, 2026 · “such as a retainer, payment per post, payment per view or a combination”
SideShift: sideshift.app, home FAQ, read 2026-11-07 · sideshift.app, checked Nov 7, 2026 · “the median account lands at $7 to $9 a video”
Upfluence: Upfluence Pay page · upfluence.com, checked Nov 7, 2026
SideShift: sideshift.app: Affiliate Marketing use case, read 2026-11-07 · sideshift.app, checked Nov 7, 2026 · “Sales measured in your affiliate reporting”
Upfluence: Upfluence home page · upfluence.com, checked Nov 7, 2026 · “flat fees, affiliate commissions, promo codes, or any mix”
SideShift: sideshift.app: For creators FAQ, read 2026-11-07 · sideshift.app, checked Nov 7, 2026 · “performance bonuses ($1–$4 per 1,000 views)”
SideShift: sideshift.app: Plans for brands, FAQ, read 2026-11-07 · sideshift.app, checked Nov 7, 2026 · “set creator fees and any performance bonuses”
Upfluence: Upfluence help center, product gifting campaign · help.upfluence.co, checked Oct 6, 2025 · “Product gifting campaigns do not guarantee influencer posts.”
SideShift: sideshift.app: Ambassador Marketing use case, read 2026-11-07 · sideshift.app, checked Nov 7, 2026 · “Keep usage rights, creator agreements and partnership ad codes together.”
Upfluence: Upfluence pricing page · upfluence.com, checked Nov 7, 2026 · “Upfluence takes no percentage of sales.”