Compared on public facts

Social Snowball vs Superfiliate

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Social Snowball and Superfiliate both list commission on sales and product seeding. Social Snowball also lists flat amount per order and bonuses, which Superfiliate does not list publicly. Superfiliate lists share of ad spend and ads launched from the platform, which Social Snowball does not list publicly.

7 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Social Snowball and Superfiliate

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Social Snowball lists commission on sales, flat amount per order, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, share of ad spend and pay per 1,000 views, which Social Snowball does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Social Snowball lists bonuses, which HourlyUGC does not list publicly. 1 2
Superfiliate lists commission on sales, share of ad spend and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, flat amount per order and pay per 1,000 views, which Superfiliate does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1 2
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Social Snowball does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Social Snowball	Superfiliate
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Not listed publicly	Not listed publicly
Commission on sales	Percentage commissions on affiliate orders, set per program or per product (product-level commissions). 1 2	Commission payouts on sales referred through a creator's landing page, link or promo code; brands can combine commission with a flat fee. 1 2
Flat amount per order	A fixed amount per product sold, through product-level commissions (requires cash or store-credit payouts). 1	Not listed publicly
Share of ad spend	Not listed publicly	Creators can be paid a percentage of the ad spend behind their content; the UGC ads page lists flat fees, link or code commissions and a share of ad spend, and shows an example at 5 % of spend. 1
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Performance bonuses and tiered benefits; gift tiers reached at performance milestones. 1 2	Not listed publicly
Product seeding	Product seeding: influencers redeem gifts from their affiliate dashboard; new creators can receive a gift automatically on onboarding. 1 2	Gifting and seeding: creators get a one-click link and the gift order is placed automatically in Shopify. 1
Ads launched from the platform	Not listed publicly	Meta Partnership Ads launched from the Meta Ads Suite with bulk ad creation; creators approve access from a deep link into Instagram. Meta only; TikTok is covered only as TikTok Shop collaboration. 1 2
Money and tracking	Social Snowball	Superfiliate
How sales are attributed	Auto-generated affiliate links and discount codes. Safelinks turn an affiliate link into a unique, single-use discount code for every click, to stop coupon leaks. Attribution windows are configurable per program (lengths not published). Shopify and TikTok Shop integrations. 1 2	Discount codes, affiliate links, cobranded creator landing pages and Meta Partnership Ads reported in one dashboard. The brand terms define a covered transaction as a sale referred from a creator's Superfiliate microsite or made with a Superfiliate-provided promo code. Shopify stores only. No attribution window is published. 1 2 3
Platform fee	Shopify App Store listing: Snow Day starts at $249/month plus 3 % of affiliate revenue; Blizzard starts at $899/month with a custom plan. Affiliates pay no service fee. The FAQ page on socialsnowball.io still describes Dusting $19/month plus 10 % of affiliate revenue, Snow Day $59/month plus 3 %, and Blizzard $499/month with no commission fees; the site's /pricing page returned 404 on 2026-11-07, so the two sources disagree. 1 2 3	Shopify App Store listing: 3 % of the revenue generated by affiliates on every tier, on top of the monthly subscription. Brand terms (last updated 22 Jun 2022): a subscription fee plus a Covered Transaction Fee of 0-10 % of the gross covered transaction amount excluding shipping and taxes, agreed per brand and not refunded on returns. 1 2
Brand pricing	Shopify App Store listing: Snow Day from $249/month plus 3 % of affiliate revenue; Blizzard from $899/month, custom. The socialsnowball.io FAQ lists older tiers (Dusting $19, Snow Day $59, Blizzard $499). No free trial is stated on the app listing. 1 2	No prices on superfiliate.com; the only call to action is a demo. Shopify App Store listing: Tier 1 $1,500/month, Tier 2 $2,499/month, Tier 3 $3,499/month, All access $5,000/month, each plus 3 % of affiliate-generated revenue, 21-day free trial, billed in USD every 30 days. 1 2
Creator payout	Brands bulk-send cash, gift-card and store-credit payouts; the app listing lists PayPal, ACH, bank transfers, card payouts and multi-currency, with Tremendous as an integration. Affiliates pick how to redeem earnings in a self-serve portal with over 700 reward options. Payout timing is not published. The affiliate terms say compensation may be money, goods or services, as stated in each campaign description. 1 2 3	Commission or flat-rate payouts via ACH, Venmo, PayPal, store credit and more, with tax filings automated. Payout timing is not published. Compensation is governed by a separate brand-creator agreement; the terms say Superfiliate is not a party to it. 1 2
Regions	No country list is published. Runs as a Shopify app; the app listing mentions multi-currency payouts and gives a developer address in Miami, Florida. 1	Shopify stores only. No country list is published. Fees are payable in US dollars; the brand terms carry a notice for U.S. customers and California governing law. 1 2
Scale they publish	They say: They say they power programs for over 3,500 brands. 1	Not listed publicly

What the facts say

Where they overlap

Commission on sales
Product seeding

Social Snowball lists, Superfiliate does not

Flat amount per order: A fixed amount per product sold, through product-level commissions (requires cash or store-credit payouts).
Bonuses: Performance bonuses and tiered benefits; gift tiers reached at performance milestones.

Checked Nov 7, 2026

Superfiliate lists, Social Snowball does not

Share of ad spend: Creators can be paid a percentage of the ad spend behind their content; the UGC ads page lists flat fees, link or code commissions and a share of ad spend, and shows an example at 5 % of spend.
Ads launched from the platform: Meta Partnership Ads launched from the Meta Ads Suite with bulk ad creation; creators approve access from a deep link into Instagram. Meta only; TikTok is covered only as TikTok Shop collaboration.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Social Snowball

brands that can attribute sales and want to pay on orders
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Superfiliate

brands that can attribute sales and want to pay on orders
brands running Meta ads with creator videos
brands that ship product to creators

Questions people ask

What do Social Snowball and Superfiliate have in common?

Both list commission on sales and product seeding on their public pages (checked Nov 7, 2026).

What does Social Snowball list that Superfiliate does not?

Social Snowball lists flat amount per order and bonuses. Superfiliate does not list them publicly; that is not the same as not offering them.

What does Superfiliate list that Social Snowball does not?

Superfiliate lists share of ad spend and ads launched from the platform. Social Snowball does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Social Snowball: Social Snowball help center, product-level commissions · intercom.help, checked Oct 24, 2025 · “assign either a percentage or a fixed amount for each product”
Social Snowball: Social Snowball on the Shopify App Store · apps.shopify.com, checked Nov 7, 2026
Superfiliate: Superfiliate home page · superfiliate.com, checked Nov 7, 2026 · “Offer commission or flat rate payouts”
Superfiliate: Superfiliate brand terms, section 7 · superfiliate.com, checked Jun 22, 2022
Superfiliate: Superfiliate, UGC ads platform use case · superfiliate.com, checked Nov 7, 2026 · “Ad Spend Commissions”
Social Snowball: Social Snowball, influencer marketing page · socialsnowball.io, checked Nov 7, 2026 · “tiers with gifts that can be earned by hitting performance milestones”
Social Snowball: Social Snowball home page · socialsnowball.io, checked Nov 7, 2026
Superfiliate: Superfiliate Meta Ads Suite · superfiliate.com, checked Nov 7, 2026
Superfiliate: Superfiliate Influencer Hub · superfiliate.com, checked Nov 7, 2026 · “We only support Shopify today”
Social Snowball: Social Snowball FAQ page · socialsnowball.io, checked Nov 7, 2026 · “The Blizzard plan is $499/m, with no commission fees ever.”
Social Snowball: Social Snowball affiliate terms of service · socialsnowball.io, checked Jun 20, 2024 · “We do not currently charge Affiliates any service fee”
Superfiliate: Superfiliate on the Shopify App Store · apps.shopify.com, checked Nov 7, 2026 · “3% of the revenue generated by your affiliates”