Compared on public facts

Social Snowball vs Trend

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

Social Snowball and Trend both list product seeding. Social Snowball also lists commission on sales, flat amount per order and bonuses, which Trend does not list publicly. Trend lists pay per video, which Social Snowball does not list publicly.

5 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over Social Snowball and Trend

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
Social Snowball lists commission on sales, flat amount per order, bonuses and product seeding publicly. HourlyUGC also lists hourly sessions, pay per video, share of ad spend and pay per 1,000 views, which Social Snowball does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). Social Snowball lists bonuses, which HourlyUGC does not list publicly. 1 2
Trend lists pay per video and product seeding publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and pay per 1,000 views, which Trend does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 1
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. Social Snowball and Trend do not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	Social Snowball	Trend
Hourly sessions	Not listed publicly	Not listed publicly
Pay per video	Not listed publicly	Creator Credits at $9.16 each; hiring a creator costs 20, 40 or 60 credits by skill level and each hired creator delivers 2 videos or 5 photos. Packages from $550 for up to 6 videos. 1
Commission on sales	Percentage commissions on affiliate orders, set per program or per product (product-level commissions). 1 2	Not listed publicly
Flat amount per order	A fixed amount per product sold, through product-level commissions (requires cash or store-credit payouts). 1	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	Not listed publicly	Not listed publicly
Retainers	Not listed publicly	Not listed publicly
Bonuses	Performance bonuses and tiered benefits; gift tiers reached at performance milestones. 1 2	Not listed publicly
Product seeding	Product seeding: influencers redeem gifts from their affiliate dashboard; new creators can receive a gift automatically on onboarding. 1 2	Brands ship their products to the creators; creators earn cash and keep free products. 1 2
Ads launched from the platform	Not listed publicly	Not listed publicly
Money and tracking	Social Snowball	Trend
How sales are attributed	Auto-generated affiliate links and discount codes. Safelinks turn an affiliate link into a unique, single-use discount code for every click, to stop coupon leaks. Attribution windows are configurable per program (lengths not published). Shopify and TikTok Shop integrations. 1 2	Not listed publicly
Platform fee	Shopify App Store listing: Snow Day starts at $249/month plus 3 % of affiliate revenue; Blizzard starts at $899/month with a custom plan. Affiliates pay no service fee. The FAQ page on socialsnowball.io still describes Dusting $19/month plus 10 % of affiliate revenue, Snow Day $59/month plus 3 %, and Blizzard $499/month with no commission fees; the site's /pricing page returned 404 on 2026-11-07, so the two sources disagree. 1 2 3	None stated beyond the credits: no subscriptions, software fees or contracts; credits expire 12 months after purchase. 1
Brand pricing	Shopify App Store listing: Snow Day from $249/month plus 3 % of affiliate revenue; Blizzard from $899/month, custom. The socialsnowball.io FAQ lists older tiers (Dusting $19, Snow Day $59, Blizzard $499). No free trial is stated on the app listing. 1 2	Credit packages: $550 (60 credits, up to 6 videos), $1,045 (140 credits, up to 14), $1,980 (280 credits, up to 28), $3,872 (560 credits, up to 56). 100 % licensing and distribution rights to approved content. 1
Creator payout	Brands bulk-send cash, gift-card and store-credit payouts; the app listing lists PayPal, ACH, bank transfers, card payouts and multi-currency, with Tremendous as an integration. Affiliates pick how to redeem earnings in a self-serve portal with over 700 reward options. Payout timing is not published. The affiliate terms say compensation may be money, goods or services, as stated in each campaign description. 1 2 3	Payment goes to the creator's PayPal account as soon as the brand approves the content; free for creators. 1
Regions	No country list is published. Runs as a Shopify app; the app listing mentions multi-currency payouts and gives a developer address in Miami, Florida. 1	Not listed publicly
Scale they publish	They say: They say they power programs for over 3,500 brands. 1	They say: They say over 1,000 brands; their home-page counters show 18,500+ videos created, 21,000+ photos created, 3,700+ creators in the network, 15K+ creators on the waitlist, 31,500+ videos delivered, 46,000+ images delivered and 20,000+ partnerships completed. 1

What the facts say

Where they overlap

Product seeding

Social Snowball lists, Trend does not

Commission on sales: Percentage commissions on affiliate orders, set per program or per product (product-level commissions).
Flat amount per order: A fixed amount per product sold, through product-level commissions (requires cash or store-credit payouts).
Bonuses: Performance bonuses and tiered benefits; gift tiers reached at performance milestones.

Checked Nov 7, 2026

Trend lists, Social Snowball does not

Pay per video: Creator Credits at $9.16 each; hiring a creator costs 20, 40 or 60 credits by skill level and each hired creator delivers 2 videos or 5 photos. Packages from $550 for up to 6 videos.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

Social Snowball

brands that can attribute sales and want to pay on orders
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Trend

brands that budget per approved video
brands that ship product to creators

Questions people ask

What do Social Snowball and Trend have in common?

Both list product seeding on their public pages (checked Nov 7, 2026).

What does Social Snowball list that Trend does not?

Social Snowball lists commission on sales, flat amount per order and bonuses. Trend does not list them publicly; that is not the same as not offering them.

What does Trend list that Social Snowball does not?

Trend lists pay per video. Social Snowball does not list it publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

Trend: trend.io: Pricing, read 2026-11-07 · trend.io, checked Nov 7, 2026 · “Each creator you hire will produce 5 photos or 2 videos”
Social Snowball: Social Snowball help center, product-level commissions · intercom.help, checked Oct 24, 2025 · “assign either a percentage or a fixed amount for each product”
Social Snowball: Social Snowball on the Shopify App Store · apps.shopify.com, checked Nov 7, 2026
Social Snowball: Social Snowball, influencer marketing page · socialsnowball.io, checked Nov 7, 2026 · “tiers with gifts that can be earned by hitting performance milestones”
Social Snowball: Social Snowball home page · socialsnowball.io, checked Nov 7, 2026
Trend: trend.io: For creators, read 2026-11-07 · trend.io, checked Nov 7, 2026 · “Free Products + Cash”
Social Snowball: Social Snowball FAQ page · socialsnowball.io, checked Nov 7, 2026 · “The Blizzard plan is $499/m, with no commission fees ever.”
Social Snowball: Social Snowball affiliate terms of service · socialsnowball.io, checked Jun 20, 2024 · “We do not currently charge Affiliates any service fee”
Trend: trend.io, home, read 2026-11-07 · trend.io, checked Nov 7, 2026 · “Why over 1,000 brands trust us.”