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Commission-based UGC calculator: what one sale pays the creator

What one sale pays the creator, what is left of your margin, and one video priced three ways: flat fee, share of sales, share of ad spend.

At a $60 order and a 15 % share, one sale pays the creator $9.00 and a hundred pay $900, leaving $27.00 of the $36.00 gross margin per order. A video that brings 20 orders costs $180 on a share of sales, $150 as a flat fee, and $100 as a 10 % share of $10,000 in ad spend across 10 videos.

Change any input and the result updates. The formula is further down.

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orders
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videos
One sale pays the creator

$9.00

Order value × share, or the fixed amount

A hundred sales pay

$900

Commission per sale × 100

Margin left per order

$27.00

Order value × gross margin, minus the commission

Per video, share of sales

$180

Commission per sale × orders the video brings

Per video, flat fee

$150

Paid whether the video sells or not

Per video, share of ad spend

$100

Spend × share ÷ videos

One order, split$60.00
  • Creator's share $9.00
  • Margin left $27.00
  • Cost of goods $24.00

Example math. Order value, margin, share and orders are inputs you choose, not benchmarks. No product price here.

The formula

  1. Commission per sale = order value × share of sales, or the fixed amount per order
  2. Margin left per order = order value × gross margin − commission per sale
  3. Per video on a share of sales = commission per sale × orders the video brings
  4. Per video on a share of ad spend = ad spend × share ÷ videos
  5. On HourlyUGC, a share of sales is 1 to 50 % of each order or a fixed $1 to $500 per order, and a share of ad spend is 1 to 30 % of the Meta spend behind the video. Neither has base pay; a base (hourly or per video) can be added in the same campaign.

Questions people ask

Share of sales or a fixed amount per order?
A share scales with the basket: a bigger order pays the creator more. A fixed amount pays the same on every order, which is simpler when order values vary or when you sell one product. Both count the same orders; attribution decides which orders count.
Does gross margin change what the creator earns?
No. Margin shows what is left for you after the commission. If the commission per sale is close to the margin per order, lower the share, use a fixed amount, or pay a small base plus a lower share.
Why price one video three ways?
The same video can be paid as a flat fee (paid whether it sells or not), as a share of the sales it brings (paid only on orders), or as a share of the ad spend behind it (paid on the media, not the sales). Which one fits depends on how well you can attribute orders and how much you spend on ads.
What about returns and chargebacks?
Decide before the campaign whether returned or charged-back orders count, and how long after the order a sale still counts. Those two rules change the real rate more than a point of commission does.