Compared on public facts

8x Social vs JoinBrands

Updated Nov 7, 2026

HourlyUGC is our product. Every fact links to its source. Methodology.

8x Social and JoinBrands both list pay per video, retainers and bonuses. 8x Social also lists pay per 1,000 views, which JoinBrands does not list publicly. JoinBrands lists hourly sessions, commission on sales, product seeding and ads launched from the platform, which 8x Social does not list publicly.

9 facts known on both sides. "Not listed publicly" means we did not find it on their public pages on Nov 7, 2026; it does not mean they lack it.

Why brands pick HourlyUGC over 8x Social and JoinBrands

HourlyUGC lists 7 ways to pay creators on its public pages: hourly sessions, pay per video, commission on sales, flat amount per order, share of ad spend, pay per 1,000 views and product seeding. A brand can combine them in one campaign. 1 2 3
8x Social lists pay per video, pay per 1,000 views, retainers and bonuses publicly. HourlyUGC also lists hourly sessions, commission on sales, flat amount per order, share of ad spend and product seeding, which 8x Social does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). 8x Social lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2 3
JoinBrands lists hourly sessions, pay per video, commission on sales, retainers, bonuses and product seeding publicly. HourlyUGC also lists flat amount per order, share of ad spend and pay per 1,000 views, which JoinBrands does not list publicly (checked Nov 7, 2026; not listing is not the same as not offering). JoinBrands lists retainers and bonuses, which HourlyUGC does not list publicly. 1 2 3
Meta Partnership Ads with the creators' videos, launched from inside HourlyUGC: the ad goes out from the creator's handle with the brand's budget. 8x Social does not list this publicly. 1 2
Who counts the sale: Counted either by the ad platform (Meta) or by HourlyUGC: a connected Shopify store or the Hourly Pixel, last touch within 7 days, with creator links and codes. 1 2 3

Start a campaign on HourlyUGCFacts checked Nov 7, 2026. HourlyUGC is held to the same sourcing rule as every other platform here.

Which pay models each one lists

Side by side

Pay model	8x Social	JoinBrands
Hourly sessions	Not listed publicly	Time-based pay exists only for TikTok Shop Lives, priced at $1 per minute of livestream. Not hourly UGC sessions. 1
Pay per video	Creators are paid a base for every approved post (sample brief: $22 per post, paid once approved). 1 2	Fixed per-content prices: UGC videos, TikTok, TikTok Shop, Amazon, Shorts and Reels videos from $25 each, images from $10, with unlimited usage rights. Creator side: $60+ per video, $100+ per social post, $15+ per image; content deals $25-600+ per video. 1 2
Commission on sales	Not listed publicly	TikTok Shop affiliate commission of 15-30 % of sales from the creator's TikTok Shop content, paid monthly to the creator's wallet for as long as the video is live. 1
Flat amount per order	Not listed publicly	Not listed publicly
Share of ad spend	Not listed publicly	Not listed publicly
Pay per 1,000 views	A view bonus per 1,000 views on the post with no cap (sample brief: +$2 per 1,000 views; 12,408 views earn $24.82). 1	Not listed publicly
Retainers	The terms list a retainer among the structures a brand may set (flat fee, retainer, performance bonus or hybrid); no retainer amounts are published. 1	Monthly retainer campaigns: $100-500+ per month for a quota of 10-30 pieces (creator page); available to Level 2 creators and above. 1 2
Bonuses	Performance bonuses are listed in the terms as a possible pay structure; the creator page frames virality as a bonus on top of guaranteed base pay. 1 2	Performance-based bonuses set inside campaigns, plus tips from brands; the 20 % creator fee applies to performance bonuses but not tips. 1 2
Product seeding	Not listed publicly	Product sampling, gifting and seeding campaigns; products are shipped by the brand or bought by the creator and reimbursed, and the creator keeps them. 1 2
Ads launched from the platform	Not listed publicly	TikTok Boost: brands boost any TikTok post their creators publish from the JoinBrands dashboard, content library or Ad Center through a built-in TikTok integration, minimum $20 per day plus a platform fee, maximum $1,000 per day. Spark Ads proper are launched in TikTok Ads Manager with the Spark code JoinBrands collects. Meta is covered only by an Instagram partnership ad code. 1 2
Money and tracking	8x Social	JoinBrands
How sales are attributed	Views, not sales. Every view is counted as it lands on TikTok, Instagram and YouTube; videos are posted from new TikTok and Instagram accounts created for each campaign, not the creator's personal account. No sales attribution is described; the pitch is organic reach with zero ad spend. 1 2	TikTok Shop GMV tracked per creator through the TikTok Shop integration and TikTok Shop analytics; Spark codes are generated for every video. No link or code attribution for other stores is published; the Shopify integration imports products for sampling. 1 2
Platform fee	Brand side: not published; the terms say standard pricing is per creator per month, by tier, geography and negotiated terms, billed monthly in advance, plus processing fees. Creator side: a platform service fee is deducted before payout; the percentage is not stated. 1	Brand side: a platform fee added to each creator payment, 15 % on Free, 12 % on Start-up, 10 % on Pro, 8 % on Max. Creator side: a 20 % platform fee on job earnings and performance bonuses (15 % with Creator PRO), none on express jobs, tips or product reimbursements. 1 2
Brand pricing	Self Service: no price shown, 7-day free trial, cancel anytime. Full Service: custom pricing by campaign scope, minimum engagement from $5k/month, 8x handles briefs, sourcing, payments, contracts and usage rights. Terms: subscriptions per creator per month, non-refundable once services commence, 1.5 % monthly interest on late payment. 1 2 3	Free $0 pay-as-you-go (15 % fee, no trial); Start-up $99/month (12 %, $30 roll-over cash); Pro $299/month (10 %, $90); Max $499/month (8 %, $150, agency features); annual billing 10 % off. Content on every plan: UGC images $10+, videos $25+ (UGC, TikTok, TikTok Shop, Amazon, YouTube, Reels), TikTok Shop Lives $1/min, AI videos $5. Roll-over cash is lost on cancellation. 1
Creator payout	Payouts run monthly, in 30 countries, by bank transfer, PayPal, Stripe or crypto depending on country; the terms say typically within 14 business days of brand approval, through Stripe Connect or other processors, after identity verification and tax documentation, in US dollars with possible conversion fees. No minimum followers to join; no minimum payout stated. 1 2	Brands fund jobs upfront in escrow; payment is released to the creator's JoinBrands wallet when the brand approves the content. PayPal is the only payout method; withdrawals once a week on standard accounts and up to 7 business days to process. TikTok Shop commissions are paid monthly to the wallet. 1 2
Regions	Creators in 140+ countries; payouts in 30 countries; examples on the brands page include the United States, Germany, Spain, India and the Middle East. Company: 8x Social, Inc., a Delaware C corporation; the terms reference the EU Digital Services Act and consumer law in the user's country. 1 2	Creators: United States, United Kingdom, Germany, Australia and Canada, age 18+. Brand countries are not stated. 1 2
Scale they publish	They say: They say: 250,000+ creators in 140+ countries, 12,000+ posts, 300M+ views generated with no ad spend; case claims include 62M+ views in two months for a consumer app. 1 2	They say: They say, on the same home page, 'Trusted by 100,000+ brands' in the header and 'Trusted by 30K+ Brands' lower down, and '4 Million Creators'. The creator page says 20,000+ brands and agencies, 500K products sent and $10M paid out; the TikTok Shop affiliates page says $30M+ in flat fees, 3,000+ active brands and a 40K+ creator community. 1 2 3

What the facts say

Where they overlap

Pay per video
Retainers
Bonuses

8x Social lists, JoinBrands does not

Pay per 1,000 views: A view bonus per 1,000 views on the post with no cap (sample brief: +$2 per 1,000 views; 12,408 views earn $24.82).

Checked Nov 7, 2026

JoinBrands lists, 8x Social does not

Hourly sessions: Time-based pay exists only for TikTok Shop Lives, priced at $1 per minute of livestream. Not hourly UGC sessions.
Commission on sales: TikTok Shop affiliate commission of 15-30 % of sales from the creator's TikTok Shop content, paid monthly to the creator's wallet for as long as the video is live.
Product seeding: Product sampling, gifting and seeding campaigns; products are shipped by the brand or bought by the creator and reimbursed, and the creator keeps them.
Ads launched from the platform: TikTok Boost: brands boost any TikTok post their creators publish from the JoinBrands dashboard, content library or Ad Center through a built-in TikTok integration, minimum $20 per day plus a platform fee, maximum $1,000 per day. Spark Ads proper are launched in TikTok Ads Manager with the Spark code JoinBrands collects. Meta is covered only by an Instagram partnership ad code.

Checked Nov 7, 2026

Which brand each one fits

From the models each lists, nothing else.

8x Social

brands that budget per approved video
brands paying for organic reach per 1,000 views
brands running longer creator programs with retainers or bonuses

JoinBrands

brands that can attribute sales and want to pay on orders
brands that want booked sessions ending in videos
brands that budget per approved video
brands that ship product to creators
brands running longer creator programs with retainers or bonuses

Questions people ask

What do 8x Social and JoinBrands have in common?

Both list pay per video, retainers and bonuses on their public pages (checked Nov 7, 2026).

What does 8x Social list that JoinBrands does not?

8x Social lists pay per 1,000 views. JoinBrands does not list it publicly; that is not the same as not offering it.

What does JoinBrands list that 8x Social does not?

JoinBrands lists hourly sessions, commission on sales, product seeding and ads launched from the platform. 8x Social does not list them publicly.

Where do these facts come from?

From each platform's public pages, linked next to every fact with the date we checked. A fact without a public source is not shown.

Sources

Each fact above links to one of these. Checked Nov 7, 2026.

JoinBrands: JoinBrands pricing page · joinbrands.com, checked Nov 7, 2026 · “TikTok Shop Lives: $1/min”
8x Social: 8x Social home page · 8x.social, checked Nov 7, 2026 · “paid for every approved post, plus a bonus on your views”
8x Social: 8x Social, for creators page · 8x.social, checked Nov 7, 2026
JoinBrands: JoinBrands creator page · joinbrands.com, checked Nov 7, 2026 · “Benefit from our fixed pricing policy.”
JoinBrands: JoinBrands, TikTok Shop affiliates page · joinbrands.com, checked Nov 7, 2026 · “Earn a percentage of every sale your TikTok Shop content generates.”
8x Social: 8x Social terms of service (last updated March 2026) · 8x.social, checked Mar 1, 2026
JoinBrands: JoinBrands help center, retainer jobs · help.joinbrands.com, checked Nov 7, 2026
JoinBrands: JoinBrands home page · joinbrands.com, checked Nov 7, 2026 · “Set performance-based bonuses directly inside your campaigns.”
JoinBrands: JoinBrands help center, creator fees · help.joinbrands.com, checked Nov 7, 2026
JoinBrands: JoinBrands help center, TikTok Boost Ads · help.joinbrands.com, checked Nov 7, 2026 · “Boost any TikTok post your creators publish”
JoinBrands: JoinBrands help center, TikTok Spark Ads · help.joinbrands.com, checked Nov 7, 2026
8x Social: 8x Social, for brands page · 8x.social, checked Nov 7, 2026 · “You see every view the moment it lands.”
JoinBrands: JoinBrands help center, TikTok and TikTok Shop analytics · help.joinbrands.com, checked Nov 7, 2026
8x Social: 8x Social, full service page · 8x.social, checked Nov 7, 2026 · “Minimum engagement starts at $5k/month.”
JoinBrands: JoinBrands help center, when will I get paid · help.joinbrands.com, checked Nov 7, 2026 · “PayPal payouts can take up to 7 business days to process”
JoinBrands: JoinBrands help center, joining from a different country · help.joinbrands.com, checked Nov 7, 2026